Abstract: Advertiser repository information (e.g., a list of HTML pages) may be used to automatically generate a page-ad and associated ad information for each page using a subset of features of the page. Subsequently, a page-ad index for all pages from different advertisers may be created. After creating a page-ad index, if a client issues a query (e.g., from a search engine), candidate page-ads may be selected using the page-ads index. If necessary (e.g., if there are more candidate page-ads than requested ads), the candidate page-ads may be entered into an arbitration (e.g., auction). Then, the arbitration may determine a set of one or more winning page-ads to be served for rendering.

Abstract: Disclosed are systems, methods and devices, including a method that includes receiving information about one or more transactions, each transaction including a respective sale of at least one first item selected by a customer and an offer of cross-sale of at least one second item offered to the customer, the information about each of the transactions including information about an outcome of the respective offer of cross-sales. The method further includes determining effectiveness measures based on the received information, with each of the effectiveness measures being associated with at least one of a plurality of combinations of at least one purchasable item and a corresponding offer of cross-sale of at least another purchasable item. The effectiveness measures are representative of a likelihood of the corresponding offer of the cross-sale being accepted when offered in combination with the respective at least one purchasable item.

Abstract: A computer implemented method for producing a promotion list for a promotion management campaign is described. The method includes assigning one or more promotion instances to the promotions list, and storing the promotion list in an electronic medium.

Abstract: A user can select a higher Quality of Service network connection that is at least partially subsidized by a sponsor. In response, an indicia of the sponsorship of the higher Quality of Service connection is provided to the user. The indicia of sponsorship can be provided as a result of a sponsored proactive search, wherein advertising and/or sponsored links may be repeatedly or continuously provided to the user based on analysis of the user's navigation of the network while using the higher Quality of Service connection. A sponsorship message (analogous to a “brought to you by” message in conventional radio or television programming) and/or a sponsored link also may be provided. Accordingly, higher Quality of Service network connections may be at least partially sponsored by third parties to provide revenue to the network provider that can at least partially subsidize the higher Quality of Service network connection.

Abstract: Method and apparatus for generating a geo-targeted message with search results are disclosed. The method and apparatus allow client entities to present target messages to computer user recipients by providing geo-targeted messaging that provides search results to computer users along with a geo-targeted message. Client entities lease words based on specified geo-target criteria on specified platforms. Users initialize the apparatus and can perform word searches utilizing the method and apparatus where the word may be a client's leased word that is associated to the user's geographic profile. Thus, the user is provided a geo-targeted message along with search results and the client is able to effectively communicate a message to targeted recipients.

Abstract: The disclosed method and system allows a credit or charge card issuer to provide its card members with a list of restaurants that might be of interest based on the financial transactions of similar card members. In one instance, this method filters financial transaction data from a plurality of card members that involves a plurality of restaurants to generate a set of candidate restaurant recommendations for a selected card member. This set of candidate restaurant recommendations is processed to yield a list of restaurant recommendations for the selected customer that is prioritized on the basis of the selected card member accepting the recommendation. The list of restaurant recommendations is then reported to the selected card member to enhance card use and marketing.

Abstract: The disclosed system allows a credit or charge card issuer to provide its card members with a list of merchants, products, services, vacation destinations or other offerings that might be of interest based on the purchases of similar card members. In one instance, this process looks at all card members that made purchases at a merchant and then it identifies all other merchants in the same category where those card members also made purchases. The associated merchants are ranked based on largest number of shared card members and the top results may be shared with card members or merchants in order to enhance promotions, card use and marketing.

Abstract: A system and method to facilitate targeting of advertisements based on mutual information sharing between devices over a network are described. Users access an entity over a network and further initiate various events, which are subsequently captured by selective processing servers within the network-based entity. Each of such events or actions initiated by the user is associated with one or more categories and is further stored within the entity along the respective categories. Subsequently, if the user connects to one or more media devices, and the media devices are coupled to the entity via the network, then the entity selects advertisements to be displayed within the viewing area of the media device, such that each advertisement is related to the stored events or actions and their respective categories. Alternatively, a user connects to one or more media devices and further performs specific actions.