Abstract: The present disclosure involves ensuring that items sold by a merchant appear in certain network pages. A network page is automatically accessed in a computing device. The network page is generated by a referral network site that displays at least one offering of an item by at least one competitor merchant. A unique identifier associated with the item is identified from the network page in the computing device. The unique identifier is stored in association with the item in a data store accessible to the computing device. The item and the unique identifier are included in a feed sent from the computing device of a merchant to the referral network site. The feed includes a listing of the item and a plurality of other items, wherein the item and the other items are offered for sale by the merchant.

Abstract: A method is provided for generating an electronic coupon comprising generating coupon identification data; generating coupon metadata; and generating the electronic coupon based on the coupon identification data and based on the coupon metadata. Further, a coupon holding device is provided including a coupon receiving unit configured to receive a first electronic coupon; a coupon metadata generation unit configured to generate coupon metadata for the first electronic coupon; and a coupon generation unit configured to generate a second electronic coupon based on the first electronic coupon and the coupon metadata.

Abstract: A method of sharing energy usage data may include requesting customer-specific energy usage data (CSEUD). The method further includes receiving a modified CSEUD record. The modified CSEUD record includes modified energy usage data with respect to original energy usage data of an original CSEUD record from which the modified CSEUD record is derived. The method also includes authenticating the modified CSEUD record to verify the integrity of the modified energy usage data.

Abstract: A method includes performing operations as follows on at least one processor: receiving credentials from a shopper, the credentials being associated with a purchase from a merchant, receiving an open approval for advancing funds for the purchase from a financial institution, matching the open approval with the credentials received from the shopper, and notifying the merchant that payment has been approved.

Abstract: Systems, methods and devices which utilize near field communication-style technologies in conjunction with one or more of personal devices and communication networks in order to provide for improved customer interactions with a service establishment are provided. In one embodiment an application is configured to provide for various functionality upon the triggering of a near-field communication stimulus. For example, upon scanning a near field device, an application may launch that provides a user with pre-determined information. Such information may include information regarding the nearest locations of a service establishment and approximate wait times for transactions at the listed locations. In another embodiment, the pre-determined information may include information regarding promotions available to a customer such as special offers, coupons, advertisements, and the like.

Abstract: Systems and methods of identifying ad elements of web pages via a computer network are provided. A script configured to identify an ad slot on a web page can be obtained by at least one data processing system having an ad slot evaluation module. The script can be executed to obtain advertisement parameters of the ad slot and web page parameters of the ad slot and generate a unique identifier of the ad slot. The generated unique identifier is associated with a URL identifier of the web page. The data processing system evaluates at least one database to determine one of a presence and an absence of the historical ad slot data. The data processing system provides content for display in the ad slot of the web page based at least in part on a result of the evaluation of the database.

Abstract: A method includes performing operations as follows on at least one processor: receiving credentials from a shopper, the credentials being associated with a purchase from a merchant, determining that the shopper is registered for a loyalty program with the merchant based on the credentials, determining that the shopper has a mobile payments account with a mobile payments processor associated with the loyalty program, the mobile payments account having a mobile phone number associated therewith, sending a payment request for the purchase to the mobile payments processor with the mobile phone number, and receiving an approval for advancing funds for the purchase from the mobile payments processor responsive to the shopper sending a payment request from a mobile device having the mobile phone number.

Abstract: A system and method for providing advertising server optimization for online computer users is disclosed. A particular embodiment includes obtaining an advertisement; defining a set of features of the advertisement; generating a predicted click through rate (CTR) corresponding to the advertisement based in part on the set of features; ranking the advertisement based on the generated click through rate; and serving the advertisement based on the ranking.

Abstract: A deal manager executing on computer hardware receives a discount offer proposal from a first consumer. The deal manager forwards the discount offer proposal to one or more retail suppliers. The discount offer can include proposed terms such as a conditional modification to an original retail price of a respective retail item offered for sale by the supplier. In response to receiving, from the supplier, acceptance of terms as specified by the discount offer proposal, the deal manager or other suitable resource initiates distribution of terms associated with the approved discount offer to the first consumer and/or a second consumer. The second consumer can be one of multiple consumers to which the approved discount offer is distributed. Accordingly, consumers can propose deals that are, in turn, used by other consumers.

Abstract: A method of selecting a promotional content for media content items. The method comprises providing a database hosting a plurality of uniform resource locators (URLs) each of a web document through which at least one of a plurality of media content items being available for presentation, receiving an ad request for embedding an in stream advertisement in a media content item, analyzing the ad request to extract a video content URL of a certain web document through which the media content item is made available for presentation, matching between the video content URL and at least one of the plurality of URLs to acquire at least one identifier of the media content item, selecting an in stream advertisement based on the at least one identifier, and responding to the ad request with an indication of the in stream advertisement.

Abstract: Systems and methods for capturing user engagements with Ad content included in a webpage. An example method renders a webpage having an Ad unit within a browser on a display of a user's computer. Then, a cursor event for an Ad unit included in the rendered webpage is recorded based on cursor position relative to an area on the webpage associated with the Ad unit and the recorded cursor event is transmitted to a server via a network for reporting to interested parties. The cursor event includes an initial cursor entry event, any click actions or any hover actions, and all related timings of such events. The recordation of a cursor event is further based on location information associated with the browser within the display, the webpage within the browser and the ad area within the webpage.

Abstract: A wearable advertising ratings method and system is disclosed. The location of a advertising media can be identified and a human eye can be located and tracked when the user of the ratings system, such as a pedestrian, is wearing eye polarity-sensing earphones. The earphones collect data when a user views media, as well as process and transmit such data through the user's communications device. Changes in the eye's polarity, perception, and reaction to viewing media are correlated to human brain reactions to acquire ratings for viewed media. The system allows for an advertiser to acquire and evaluate audience feedback and ratings related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.), as well as provide incentives for rating such media through use of an applications store.

Abstract: In some embodiments, a fulfillment entity receives over an electronic interface from a merchant website associated with a third-party online user community an order from a member of the user community for an item from the merchant website. During order processing, a set of rules for rewarding members of the third-party online user community based on the past behaviors of one or more members of the user community is evaluated. Responsive to a condition fulfilling one of the rules, the member order is modified to provide an incentivizing reward to the member of the online user community.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, an Internet Protocol Television (IPTV) system having a controller to present a merchant a graphical user interface (GUI) for entering advertisement information, receive from the merchant advertisement information, generate an advertisement GUI for presenting the received advertisement information, identify a plurality of users of the IPTV system that demographically correlate to the advertisement information, and direct the advertisement GUI to one or more set-top boxes of the identified plurality of users. Other embodiments are disclosed.

Abstract: Method and system of advertising. The method and system permitting a user to select advertisements for viewing. The user may select the advertisements so that the advertisements appear during access to media services.

Abstract: A system and method for optimizing advertisements. To maximize revenue, a plurality of ad networks are tiered based on their pricing data, and in one embodiment, their cost per thousand impressions (CPM). Each tier includes a pricing data range. Periodically, the system may increase and decrease frequency caps for the ad networks to adjust the ad networks in the tiers. Frequency caps may be increased for an ad network when the CPM for the ad network is above the CPM range for the ad network's tier. The frequency caps may be decreased for the ad network when the CPM for the ad network is below the CPM range for the ad network's tier. For each ad network request received, the system traverses through the tiers of the plurality of ad networks for an ad network that is capable of serving an ad based on the ad network's frequency cap.

Abstract: A system reducing the number of default ads displayed by a user agent thereby maximizing revenue for webpage publishers. To maximize revenue, the system manages multiple ad networks so that webpage publishers can have access to advertisements from the multiple ad networks. Typically, when an ad network serves a default ad, the system queries the next ad network. If the next ad network serves a non-default ad, then the ad is served. Otherwise, the system selects another ad network until either a non-default ad is served or a specific period of time elapses or a maximum number of ad networks have been queried, in which case the default ad is served. Ad networks may be ranked by revenue generation and/or the probability of serving a default ad. Inquiries to ad networks may be biased according to such rankings.

Abstract: A system for obtaining revenue through the display of advertising on fixed or moving objects id disclosed. Such objects receive, store, poll and extract data to present content based on the time of day, locations, and relative movements in a specific environment, where data and information stored in moving or mobile objects within that environment can be transmitted between those objects or to stationary objects, where it is then used to enable and control such displays for which the owners of those objects are then compensated. The system enables the display of hyper-relevant ad content with synchronized remote audio, personal messaging and public service alerts on surrounding objects and provides for the real-time logging and later downloading of data to confirm communications and content deliveries between objects, track and measure consumer engagement, verify consumer's direct responses to ad viewings with accountability systems.

Abstract: Methods, systems, and computer-readable media for evaluating the quality of text within online advertisements using output from a language model are provided. The output from the language model may be used by a machine-learning algorithm to generate a quality score for an individual advertisement. The quality score may be used to filter out advertisements with poor text quality or to tax or penalize an advertisement within an online auction. The ad quality scores may also be used to rank or score advertisers that submit the ads. In one embodiment, the advertiser's quality score is combined with an individual ad's quality score to create a final score, which is used to evaluate the advertisement. The advertiser rank/score and ad quality score may be communicated to an advertiser as advertiser feedback.

Abstract: A method and system for determining a best price to rent a multimedia content being offered for viewing by at least one service provider to a plurality of users through a communication network is provided. The service provider offers the multimedia content to the plurality of users at a base price. The method includes receiving a first price from the user that he/she is willing to pay for the multimedia content. The first price is lesser than the base price. The method further includes calculating a number of commercials that need to be shown the user to recover a cost to show the multimedia content at the first price. Furthermore, the method includes calculating a best price that the service provider can offer to the user when the service provider does not have enough commercials to offer the multimedia content at the first price.