Abstract: A method for providing advertisement inducing active participation from targeted customers and a system therefore includes providing a high advertising effect to advertisers through active participation of customers and offering a predetermined compensation to customers participated in consultation. The method for providing advertisement inducing active participation from targeted customers comprises: (a) receiving consultation advertisement registering information from advertisers; (b) outputting consultation advertisement depending on the input registering information; (c) receiving consultation requesting information from customers about the consultation advertisement; and (d) providing a predetermined compensation to customers who input the consultation requesting information.

Abstract: There is provided a system and method for providing personalized dynamic online content based on photographic data. There is provided a method comprising receiving photographic data of a user, determining user preferences by analyzing the photographic data, generating personalized dynamic online content using the user preferences and a profile associated with the user, and providing the personalized dynamic online content for output on a display of the user. In particular, the photographic data may be analyzed to identify creative properties, such as favored brands and characters. Through the immediate user preference feedback provided by the photographic content, a higher degree of optimal targeted content can be provided to the user without requiring conventional burdensome procedures such as manually completed user surveys or lengthy periods of behavioral monitoring.

Abstract: A computer server system provides an online community for customers of a business entity. A first level feedback module provides visual feedback to each user in a user interface for the online community, which quantifies each user's interaction with the community. A notification module sends an electronic message to a user when the user's interaction is below a predefined threshold rate. A second level feedback module calculates second level metrics that quantify other users' evaluations of postings to the online community by a first user. Visual feedback of the second level metrics is provided. A third level feedback module awards a designated achievement badge to users whose interaction metrics exceed predefined threshold values, and displays the achievement badge in the user interface. The system promotes a high level of user participation in the online community and thereby contributes to a low cost of technical support provided by the business entity.

Abstract: A system and method for monitoring media viewing activity by one or more individuals is disclosed. In general, the location of a sign can be identified, a human eye can be located and tracked and vectoring module and a projection module can determine if the individual's eyes are directed towards the sign. The content of the signage can be coordinated with the direction of the eye in real time to determine what content the individual viewed. An audience reaction module can acquire audience reaction data such as how long eyes are engaged on the sign and can determine other reactions such as a smile a frown or a gesture of interest or disinterest based on the change of content on the signage. The system allows for an advertiser to acquire and evaluate audience feedback related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.).

Abstract: A method for disabling and re-enabling third-party advertisements is disclosed. An Internet accessible “virtual world” or interactive on-line community can have its advertisements disabled by the entering and subsequent validation of a registration code that is associated with a toy into a website, once validated, displaying a virtual representation of the toy on the website, providing virtual world content so that the virtual representation of the toy is caused to interact with the virtual world content and the toy virtual representations of other users, displaying advertisement on the website in a first mode and allowing customization of the virtual world content including the disabling of advertisements in a second mode. In a similar manner the third party advertisements can be re-enabled.

Abstract: The present disclosure involves ensuring that items sold by a merchant appear in certain network pages. A network page is automatically accessed in a computing device. The network page is generated by a referral network site that displays at least one offering of an item by at least one competitor merchant. A unique identifier associated with the item is identified from the network page in the computing device. The unique identifier is stored in association with the item in a data store accessible to the computing device. The item and the unique identifier are included in a feed sent from the computing device of a merchant to the referral network site. The feed includes a listing of the item and a plurality of other items, wherein the item and the other items are offered for sale by the merchant.

Abstract: Example systems and methods related to providing rewards for an online game in response to web-based purchases are presented. In an example, an online catalog webpage including information describing a product available for purchase is generated. The online catalog webpage includes code instructing a device receiving the online catalog webpage to issue a request to an online gaming system to determine an in-game reward for a user based on the product. The online catalog webpage is transmitted to a client device of the user. An order for the product is received from the client device. The order indicates the in-game reward determined in the online gaming system. An order confirmation webpage is transmitted to the client device in response to the order, and the order confirmation webpage indicates the in-game reward.

Abstract: A merchant debit card program is described that includes a plurality of authorized issuers for debit card accounts. The merchant debit card program includes a merchant loyalty program that provides rewards to enrolled debit card accounts. The authorized issuers provide management of the debit card accounts including customer statements, payment authorizations and customer service. Application data for a new debit card account is transmitted from the merchant to the selected issuer by a card processing system. Enrollment data to the merchant loyalty program may also be transmitted from the merchant to an authorized issuer by the card processing system.

Abstract: Systems and methods are provided for identifying keywords for use in targeted advertising. Information concerning a region of interest is derived from data provided by a number of user devices within the region of interest. The information may come from actions such as search queries or communication with other users in the region of interest. In many cases, the information is time sensitive, with the actions occurring within a given timeframe. The time sensitive information for the region of interest is used to derive keywords that are used when selecting advertisements. These advertisements are then provided to users concerning the region of interest. Demographic information may also be used in conjunction with the timeframe and region to further refine the keywords.

Abstract: A network advertising system and method includes an item within electronic media being tagged by a secondary advertiser. A text block unit receives a search query from the secondary advertiser, retrieves primary advertiser information from the primary advertiser database in response to the search query and displays the primary advertiser information to the secondary advertiser, receives the secondary advertiser's selection of the primary advertiser information, and associates the tagged item with advertising content of the primary advertiser in response to the selection of the primary advertiser information.

Abstract: A method includes providing, through a server device, a number of wearable apparel garments to an entity and monitoring readings of near-field communication tags associated with the number of wearable apparel garments procured from the entity through a number of reader devices of a corresponding number of another human mammals. The method also includes transmitting a profile information of the human mammal wearing the wearable apparel garment to the reader device of the another human mammal and/or a geospatial information of the reader device to the server device configured to collect information from the number of reader devices. Further, the method includes obtaining, through the server device and/or another server device, information related to market intelligence based on the transmitted profile information and/or the geospatial information.

Abstract: A publication evaluation subsystem generates publication scores for publications. Each publication score is indicative of an expected performance for content that is presented with the publication. The publication scores are generated relative to a baseline performance measure. The baseline performance measure has a value that is indicative of an expected performance of any selected content presented with any publication in the content network. More than one publication score can be generated for each publication, with each publication score being indicative of the performance of a sub-group of content items that are presented with the publication. The sub-group of content items can include content items that each share a common characteristic. For example, a publication score can be generated for a sub-group of content items that are associated with common targeting criteria (e.g., keywords).

Abstract: Methods, systems and computer program products are described for optimizing the purchase of ad impressions across multiple content providers. A first candidate value for an effective cost per target user for an advertising campaign that includes providing advertisements on at least a first website and a second website can be identified. A first cost associated with achieving the first candidate value for the effective cost per target user at the first website can be determined. A second cost associated with achieving the first candidate value for the effective cost per target user at the second website can be determined. A total advertising campaign cost can be calculated using the first cost and the second cost. The calculated total advertising campaign cost can be compared to a predetermined advertising campaign budget and a second candidate value for the effective cost per target user can be identified based on the comparing.

Abstract: A system and method for optimizing advertisements. To maximize revenue, a plurality of ad networks are tiered based on their pricing data, and more preferably, their cost per thousand impressions (CPM). Each tier includes a pricing data range. Periodically, the system increases and decreasing frequency caps for the plurality of ad networks to raise the plurality of ad networks to a higher tier. Frequency caps are increased for an ad network when the CPM for the ad network is above the CPM range for the ad network's tier. The frequency caps are decreased for the ad network when the CPM for the ad network is below the CPM range for the ad network's tier. For each ad network request received, the system traverses through the tiers of the plurality of ad networks for an ad network that is capable of serving an ad based on the ad network's frequency cap.

Abstract: Embodiments of the present invention further provide systems and methods for automatically identifying and extracting topics from questions posted by users to a consultation system, for creating a new consultation category or creating new keywords for of promotion of a new category serving an underserved or unserved topic.

Abstract: A method includes determining, through one or more central server(s), that a bidding platform provided by a gastronomic bidding service provider has a number of requests for gastronomical offers within a residential location zip code and/or a daytime location zip code associated with a user thereof. The method also includes permitting the user to access the number of requests for gastronomical offers within the residential location zip code and/or the daytime location zip code, and denying the user access to a request within a zip code outside a geospatially constrained region around the residential location zip code and/or the daytime location zip code thereof. Further, the method includes permitting the user to create a series of standing bid amounts spread across a spectrum of time and crediting an account associated with the gastronomic bidding service provider on the one or more central server(s) with an appropriate amount.