Abstract: A fabric softener composition comprising:a) from 3 to 50% by weight of fabric softener, or mixtures thereof;b) a liquid carrier including water, the pH of the composition being less than 7, andc) from 1 ppm to 5000 ppm of a poly(oxyalkylene)-substituted colorant which is a liquid in its undiluted state having the structure ABXYZ, where B is a reactive dye moiety whereinA is an organic chromophore;B is an electrophilic reactive group covalently bonded to A directly or through a linking group;X is a nucleophilic linking group covalently bonding B and Y, selected from the group conisting of NR, O, S, and 4-oxyanilino (--HN--Ph--O--); where R is selected from the group consisting of H, alkyl, aryl, and YZ;Y is a poly(oxyalkylene)-containing moiety; andZ is a terminal group for Y.

Abstract: The present invention relates to a laundry detergent composition, e.g, granular or liquid, comprising:a) from 5 to 70% of tensoactive, or mixtures thereof,b) from 2 to 95% builders;c) from 0 to 25% additives; andd) from 1 to 5000 ppm of a poly(oxyalkylene)-substituted colorant which is liquid in its undiluted state having the structure ABXYZ, where AB is a reactive dye moiety whereinA is an organic chromophore;B is an electrophilic reactive group covalently bonded to A directly or through a linking group;X is a nucleophilic linking group covalently bonding B and Y, selected from the group consisting of NR, O, S, and 4-oxyanilino (--HN--Ph--O--); where R is selected from the group consisting of H, alkyl, aryl, and YZ;Y is a poly(oxyalkylene)-containing moiety; andZ is a terminal group for Y.

Abstract: Shelf stable, hydrogen peroxide containing carpet cleaning and treatment compositions provide good cleaning efficacy particularly with oxidazable stains, and impart oil repellency properties to treated carpet fibers.