Abstract: A data processor implemented method for gamification of activity tracking to determine a reward is provided. The method includes obtaining activity tracking information from one or more activity tracking sensors, and comparing one or more associated activity tracking target with the obtained activity tracking information to generate an activity tracking level. The method also includes assessing the activity tracking level for determination of the reward, and interfacing with a payment gateway to make payment to an entity associated with the reward, wherein an amount of the payment is dependent on the reward.

Abstract: Electronic payment card processing systems and methods include at least one host computing device that accepts transaction data as payment card transactions are made and processed over the multi-party payment processing network. Based on the accepted transaction data, the host computing device identifies a first payment card transaction between a first enrolled cardholder and a first enrolled merchant that includes a delivery of a first good to a location that is within a predefined geographic area including the first enrolled merchant. The host computing device retrieves at least one incentive offer relating to a second enrolled merchant and involving a delivery of a second good within the predefined geographic area, and sends the at least one incentive offer to additional enrolled cardholders within the predefined geographic area.

Abstract: An example electronic wallet device may include a plurality of card slots configured to hold transaction cards, each card slot, of the plurality of card slots, including a card reader, and the plurality of card slots holding at least two transaction cards; and one or more processors to receive transaction information associated with a transaction at a transaction terminal, select a transaction card, of the at least two transaction cards based on the received transaction information, and/or provide a transaction token, associated with the selected transaction card to be used in connection with the transaction terminal to process the transaction.

Abstract: An embodiment is directed to a non-expanding advertisement that displays a video loop or a portion of a video within the advertisement. If the user interacts with the advertisement, the entire video is played within the advertisement without expanding. The user is not given the option to stop or pause the video. In addition, since the advertisement does not expand, the user is not given the option to close the video, ensuring that a complete view of the video is delivered to the user.

Abstract: A system for adjusting a relevance weight value for a content item is described. The system comprises a content delivery module configured to deliver a plurality of content items to a device via a network. The content items are displayed on the device. A user provides a feedback input that is a positive review or a negative review for a content item. The feedback input is transmitted to a relevance weight adjustment module that subtracts a first point value from the relevance weight value associated with a first set of users when a negative review is received for the content item and adds a first point value to the relevance weight value associated with a first set of users when a positive review is received for the content item.

Abstract: Provided herein are systems and methods of inserting video content. A media player can receive, from a primary video content server, a video content item including primary video content to be presented on a webpage. The video content item can be associated with an encoding specifying a content spot in the primary video content. The media player can, subsequent to initiating playing of the video content item, the encoding specifying the content spot within the video content item. The media player can generate a request for supplemental video content to play based on the parsing of the encoding. The media player can transmit, to a secondary video content server, the request. The media player can receive, from the secondary video content server, the supplemental video content item selected based on the request. The media player can play the supplemental video content item during the content spot on the webpage.

Abstract: Systems and/or methods for determining effectiveness of advertisements using devices and/or beacons and/or tags. A mobile device may send a request to an advertisement server. In response to the request, the mobile device may receive, from the advertisement server, an advertisement, an advertisement identifier, and a location identifier. Hie advertisement identifier and the location identifier may be associated with the advertisement. The mobile device may store one or more of the advertisement, the advertisement identifier, or the location identifier. The mobile device may scan (e.g., periodically scan) and/or receive a radio identifier. The radio identifier may be received via a short range signal. A watchdog component (e.g., a watchdog function), running on the mobile device may compare the received radio identifier with the location identifier. If the received radio identifier matches the location identifier, the watchdog function may send a message to the advertisement server.

Abstract: Provided herein are systems and methods of inserting content into videos based on associated text. A video content server can receive a request for video content into a video content slot of a video item played on the client device. The request can be generated responsive to execution of an encoding embedded in the video item. The video content server can identify words derived from a segment of the video item playable prior to the video content slot. The video content server can determine a topical category for the segment slot based on the identified words. The video content server can select a secondary video content item based on the topical category of the segment of the video item. The video content server can provide the secondary video content item to the client device to insert into the video content slot during the video item played on the client device.

Abstract: An advertisement request identifying a user may be received by a computing device of an electronic marketplace provider. User information for the user may be determined based on the advertising request. An advertisement featuring an item offered on an electronic marketplace may be selected. The advertisement may be provided for placement within content of a third-party network page provider. A first plurality of user input options configured to elicit a level of interest of the user with respect to the first advertisement may also be provided within the content of the third-party network page provider. User interaction information indicating the level of interest of the user with respect to the advertisement may be received. A second plurality of user input options may be determined based on the item of the advertisement and the first plurality of user input options. The second plurality of user input options may be provided to the content.

Abstract: Various embodiments are directed to cooperation among computing devices to employ visually identifiable traits of a person and data concerning their online activities to determine subjects of interest to them and select advertisements. An apparatus comprises a processor circuit; an interface operative to communicatively couple the processor circuit to a network; and a storage communicatively coupled to the processor circuit and arranged to store a sequence of instructions operative on the processor circuit to: monitor online activities comprising interactions with a computing device via the interface and the network; store collected data about the online activities; store profile data comprising visually identifiable traits; detect a signage device; and form a link with the signage device via the interface and transmit the profile data to the signage device via the link in response to detection of the signage device. Other embodiments are described and claimed herein.

Abstract: An advertisement is delivered based on a first limiting element, a specified number of selections, and an expected selection rate. Based on an expected number of selections and an actual number of selections of the advertisement before the end of a counting period, the number of selections to be further needed at the end of the counting period is estimated. For each of a plurality of second limiting elements different from the first limiting element, an actual selection rate of the advertisement by a group, among the recipients of the advertisement, limited by the second limiting element is obtained. Based on the actual selection rates, a limiting element to be added to delivery requirements from among the plurality of second limiting elements is determined. Based on the determined limiting element, the corresponding actual selection rate, and the estimated number of selections, additional recipients of the advertisement are determined.

Abstract: A system and method for generating and publishing an indicator or score representative of influence, reliability, and/or trustworthiness of reviews and other forms of commentary is based upon actions of individuals over a communication network such as a social e-commerce environment.

Abstract: Information, called context information, relating to a current state of a user may be aggregated. In one implementation, the context information may include information that is automatically generated by communication devices of the user and information, submitted by the user, that relates to the user's state. The context information may be used to provide personalized advertisements for the user.

Abstract: Certain aspects of the present disclosure relate to methods and apparatus for wireless communication, and more specifically to advertising discovery information, relaying discovery information, and to the secure relay of discovery information in wireless networks. Various frame structures are provided for such transmitting and relaying of discovery information. According to certain aspects of the present disclosure, security is provided for relaying discovery information. According to certain aspects of the present disclosure, compensation may be provided to a device that relays discovery information (e.g., when the relaying results in a transaction).

Abstract: Administering reward schemes. A first reward scheme is predefined by a computer system, the first reward scheme defining a first reward event. A second reward scheme is obtained externally by the computer system, the second reward scheme defining a second reward event. In response to an action by a user, the computer system determines whether the first reward event or the second reward event has been triggered. If the first reward event has been triggered, the computer system calculates a first reward for the user according the first reward scheme and if the second reward event has been triggered, the computer system calculates a second reward for the user according the second reward scheme. The second reward scheme may be obtained by, and shared to, the computer system as an inheritance of rules within an organization.

Abstract: The present disclosure describes methods, systems, and computer program products for providing contextual ecommerce shopping cart adjustments. One computer-implemented method includes receiving, from a partner application, a cart adjustment request. Zero or more available adjustments applicable to a cart of a user using the partner application for checkout are sent to the partner application. An execution request is received from a partner service server to execute an activated adjustment and a cart adjustment token identifying the activated adjustment to the cart of the user and a payment adjustment determined based on the activated adjustment to the cart of the user is sent to the partner service server. A finalization request for finalizing the activated adjustment is received from the partner service server and the activated adjustment to the cart of the user is finalized.

Abstract: According to various embodiments, a method for generating from one or more keywords a list of recommended keywords for using in paid search advertising includes identifying, via a tool, one or more keywords to be used in a paid search advertising campaign at an identified website. The method may further include acquiring, by a crawler, content from a plurality of different web content sources via one or more networks. The method may also include applying, by the tool, to the acquired content an ensemble of one or more key phrase extraction algorithms, one or more graph analyses algorithms and one or more natural language processing algorithms to identify a set of semantically relevant keywords ranked by a relevance score. The method may further include generating, by the tool from the set of semantically relevant keywords, a knowledge graph of recommended keywords to replace or supplement the one of more keywords.

Abstract: A method includes generating, by a server, an inventory corresponding to a plurality of time slots. The method also includes receiving data corresponding to a plurality of inventory bookings associated with the inventory. A subset of time slots that are assigned to a digital display of a plurality of networked digital displays may be identified by the server based on the data corresponding to the plurality of bookings. Media content that is assigned to each slot of the subset of time slots is identified by the server. The method may further include generating, based on slot criteria corresponding to the subset of time slots, a schedule template that defines a rotation loop. The media content is displayable on the digital display at times defined by the display rotation loop. The schedule template is transmitted to the digital display via a network.

Abstract: The method includes receiving a location of a client device and one or more items of interest to a user of the client device. The method further includes determining that the location of the client device is within a threshold distance of an item of the one or more items of interest. The method further includes generating a communication with the user of the client device. The method further includes receiving a response from the user of the client device. The method further includes determining if the received response indicates an intent to purchase the item. In one embodiment, the method further includes identifying a sales representative to assist the user of the client device, responsive to determining that the received response indicates an intent to purchase the item.

Abstract: The method includes receiving a location of a client device and one or more items of interest to a user of the client device. The method further includes determining that the location of the client device is within a threshold distance of an item of the one or more items of interest. The method further includes generating a communication with the user of the client device. The method further includes receiving a response from the user of the client device. The method further includes determining if the received response indicates an intent to purchase the item. In one embodiment, the method further includes identifying a sales representative to assist the user of the client device, responsive to determining that the received response indicates an intent to purchase the item.