Abstract: Systems and methods are described herein for determining user exposures to content, such as content presented by physical objects (e.g., advertisements on billboards). The systems and methods may determine a probability (an “exposure probability”) that a user has viewed or consumed content, information, or other visual media presented by a physical object, such as a billboard, vehicle, sign, or other structure, and provide the determined probability to various attribution systems, such as systems that attribute user engagements (e.g., store visits, app downloads, website visits, product purchases, and so on) to earlier content exposures.

Abstract: At least a main area and a candidate area are provided on a display screen of a display device, and a display control unit that causes content displayed in the candidate area when reproduction of content displayed in the main area ends to be displayed in the main area, and a detection unit that detects a person from a captured image of at least a place where the display screen is visually recognizable are included, wherein the display control unit changes the content displayed in the candidate area depending on the person during reproduction of the content displayed in the main area.

Abstract: Contextual data may be generated from assets in asset portfolios using metadata enrichment services. A recommendation engine may generate a set of recommended assets for presentation in a content stream based on the contextual data. Brand safety may be implemented using a brand safety policy that uses the contextual data as indicators of potentially offensive content. Advertisements included in the content stream may also be targeted based on the contextual data.

Abstract: An example operation includes one or more of receiving an opt-in request to display information on a display of a vehicle configured to be viewed from outside of the vehicle, authenticating the request to allow displaying information on the display, determining information associated with the vehicle to be displayed on the display, determining misuse of the information displayed on the display based on a notification from another vehicle, and flagging the misuse.

Abstract: A system and a method for delivering digital coupons to customers. A coupon delivery server is designed to manage coupons for displaying to users. The server provides a first user interface for an administrator to manage merchants of the system, provides a second user interface for merchants to customize coupons to be advertised, assigns a scannable code for each coupon, arrange coupons into a list, and display the list of coupons with assigned scannable codes on a display. When a user scans a code from the display via a mobile device, the user is presented a list of merchants, and when the user selects a particular merchant, relative scannable coupons are displayed on the mobile device, the user can then bring the scannable coupon to a point of sale of the selected merchant for automatically redemption of a discount to a purchase of the user.

Abstract: At least a main area and a candidate area are provided on a display screen of a display device, and a display control unit that causes content displayed in the candidate area when reproduction of content displayed in the main area ends to be displayed in the main area, and a detection unit that detects a person from a captured image of at least a place where the display screen is visually recognizable are included, wherein the display control unit changes the content displayed in the candidate area depending on the person during reproduction of the content displayed in the main area.

Abstract: Techniques for selecting and providing highly targeted, interactive advertisements in a personalized manner. These advertisements may be audio-only advertisements, video-only advertisements, or advertisements that include both audio and video. As described below, advertisements may be selected and/or generated for a particular user based on an array of factors, including the user's interactions with multiple different client devices (e.g., a tablet computing device, a voice-controlled device, a television etc.), as well as additional behavior of the user. In some instances, the client devices may include a voice-controlled device that the user interacts with via voice commands and that provides audible content for output to the user.

Abstract: A computer implemented method for allocating resources in mental health treatment includes the steps of retrieving individual patient's mental health assessment data mapped to assessed mental conditions; computing a wellness score of the mapped assessed mental conditions; determining an overall treatment efficacy progress with a statistically analyzed gradient of the wellness scores; aggregating over a pool of patients population with similar conditions, a distribution of the gradient of the computed wellness scores of an overall treatment efficacy progress; sampling over a defined range of the distribution of the gradient of the computed wellness scores to determine a correlation coefficient of fixed factors and variable factors; using correlated coefficient of fixed factors and variable factors to assess efficacy of mental health treatment regimens for adjusting available mental health treatment resources to determine a next mental health treatment regimen; and communicating the next mental health treatment

Abstract: Supplemental content can be determined through a server-side process, wherein a primary content provider can obtain the supplemental content from a supplemental content provider before any of the content is sent to the client device initially requesting the primary content. A primary content provider submits a request that can include an authorization token for the primary content provider, a publisher token including a proxy identifier for the user, application, or client device, and other relevant information. The supplemental content provider can verify the information and select targeted content based on the information. The supplemental content can then be provided to the primary content provider for incorporation with the primary content. The primary content provider can adjust the layout or selection before sending to the client device for display.

Abstract: Examples described herein include systems, methods, instructions, and other implementations for data security with integrated promotion systems. In one example, account security system receives a checkout communication that includes data describing a validated checkout system of a merchant system, where the checkout communication does not include a purchase promotion option. A client token is transmitted in response to an authentication that the checkout communication is from the validated checkout system, and an account communication including the client token and secure client information is received from a client device. A plurality of promotion options associated with the secure transaction is transmitted in response to the account communication, and a promotion selection for the secure transaction is received from the client device and not from the merchant system.

Abstract: An information processing system includes an electronic apparatus including a detector that detects one or more pieces of data indicating an exercise type of a user, the electronic apparatus being attached to an in-use shoe used by the user, and an information processing device including an identification part that identifies the exercise type of the user based on the one or more pieces of data detected by the detector and an output part that outputs applicable shoe information about an applicable shoe corresponding to the type identified by the identification part.

Abstract: A system and method in accordance with exemplary embodiments may include advertiser auctions based on segmentation informed by purchase data, including a financial institution, one or more advertisers, and a bidding server to facilitate advertiser bidding. Additionally, a system and method in accordance with exemplary embodiments may pool customer and/or transaction information in one or more databases. The system and method in accordance with exemplary embodiments may also utilize a bidding server to permit advertisers to bid on access to information or the ability to present an advertisement and/or offer to a customer.

Abstract: Keyword bids determined from sparse data are described. Initially, a portfolio optimization platform identifies which keywords included in a portfolio of keywords are low-impression keywords. This platform trains a machine learning model to generate bids for the low-impression keywords with historical data from a search engine. In particular, the platform trains this machine learning model according to an algorithm suited for training with sparse amounts of data, e.g., a temporal difference learning algorithm. In contrast, the platform uses different models, trained according to different algorithms than the low-impression keyword model, to generate bids for keywords determined not to be low-impression keywords. Once the low-impression keyword model is trained offline, the platform deploys the model for use online to generate actual bids for the low-impression keywords and submits them to the search engine.

Abstract: A consumer's location relative to specific products situated within a store are tracked. Observed consumer behaviors are noted as well as return visits to a particular product area by the consumer while in the store. A notification is provided to an engagement manager and automated consumer assistance or product purchase enticements are provided to the consumer while the consumer remains in the store as automated actions processed in response to the consumer behaviors.

Abstract: Methods and systems are provided for providing an alternative payment platform, including method and systems for providing a platform for presenting an alternate offer to a user who is engaged with a primary offer and receiving an indication of the user's engagement with the alternate offer, wherein the user's engagement with the alternate offer serves as an alternative form of payment for an item associated with the primary offer. Such methods and systems may further include methods and systems for selecting one or more alternate offers engagement with which serves as an alternative form of payment for an item associated with a primary offer, presenting the selected alternate payment offers to a user, receiving an indication of engagement with at least one of the alternate offers, receiving payment in exchange for presenting the accepted offer and providing payment to the offeror of the primary offer.

Abstract: A consumer's location relative to specific products situated within a store are tracked. Observed consumer behaviors are noted as well as return visits to a particular product area by the consumer while in the store. A notification is provided to an engagement manager and automated consumer assistance or product purchase enticements are provided to the consumer while the consumer remains in the store as automated actions processed in response to the consumer behaviors.

Abstract: A call conversion tracking system is disclosed that tracks call-based communications initiated from invitational content. Based on the tracking, the call conversion tracking system generates data analytics quantifying the effectiveness of the invitational content's ability to trigger a voice call (e.g., a phone call) and/or other type of voice communication. The system correlates the voice communication data and sales-related data, and associates such data to interactions within the invitational content responsible for driving the call and sale.

Abstract: A system incentivizing green energy usage is provided having a charging station, an electricity source electrically connected to said charging station, a signal indicative of the sustainability of the electricity source received by said charging station, a mobile electric device receiving electrical charge from said charging station, a signal indicative of electrical charge drawn from the electrical charging station, a signal indicative of usage data for the mobile electric device, the charging station determining pricing based on at least one of the signal indicative of the sustainability of the electricity source, the signal indicative of the electrical charge drawn and the signal indicative of usage data.

Abstract: A system may include a point-of-sale (POS) terminal, and a server configured to obtain, from the POS terminal, a purchase transaction identifier and a purchase amount associated with a purchase transaction of a given user. The server may also be configured to obtain, from a payment card processing server, a payment card transaction token associated with the purchase transaction, and match the payment card transaction token to the purchase transaction identifier, and based thereon, generate a loyalty account associated with the given user based upon the payment card transaction token. The server may also be configured to credit the loyalty account associated with the given user based upon the purchase amount, and generate and communicate a notification to the given user of the loyalty account and the associated credit.

Abstract: Methods and systems relating to generating and correlating metadata with a content item are disclosed. For example, a computing device may generate one or more timestamp indicators to be associated with a content item. Each timestamp indicator may be correlated to metadata and may be associated with a time point or time interval in a duration of the content item. A requesting device may generate a request for metadata that may comprise an identifier of a timestamp indicator. The request may be generated, for example, based on determining a user of the device is requesting display of an interactive application. Upon receiving a metadata request comprising an identifier of a timestamp indicator, a computing device may transmit metadata correlated to the timestamp indicator to the requesting device or to another user device.