Abstract: Methods and systems are provided for use, for example, in e-commerce. E-commerce data from a merchant may be received regarding interactions of customers with a website of the merchant. Characteristics of the e-commerce data may be identified. Based at least in part on the one or more identified characteristics, a plurality of marketing actions may be selected, or automatically selected, that are potentially effective for the merchant. The selected marketing actions may be ranked based at least in part on one or more of a quality score and one or more bids associated with each of the selected marketing actions. A ranked list of the selected marketing actions may be provided, or recommended, to the merchant.
Abstract: A method of routing advertisement based content requests through an advertisement gateway comprises receiving, on an electronic device, an advertisement content, rendering the advertisement content in a test environment, intercepting at least one outbound request for secondary content initiated by the execution of the advertisement content, where the outbound request is directed to an external source address other than an advertisement gateway, rewriting the advertisement content to direct the outbound request to the advertisement gateway address, creating a revised advertisement content based on the rewriting, and executing the revised advertisement content on the electronic device.
Type:
Grant
Filed:
January 21, 2014
Date of Patent:
July 3, 2018
Assignee:
Sprint Communications Company L.P.
Inventors:
Robert H. Burcham, Jason R. Delker, Geoffrey A. Holmes, Richard A. Rofail
Abstract: A method for proxying an advertisement content between a content source provider and an electronic device comprises receiving, at an advertisement gateway, an advertisement from an advertisement provider server, determining at least one content source reference in the advertisement identifies a content source provider, embedding the at least one content source reference as a parameter in the advertisement, rewriting the at least one content source reference from the content source provider to a proxy reference identifying the advertisement gateway, creating a modified advertisement based on the embedding and the rewriting, sending the modified advertisement to an electronic device, receiving a content request message from the electronic device based on the proxy reference that identifies the at least one content source reference, retrieving the content from the content source provider using the at least one content source reference, and providing the content to the electronic device.
Type:
Grant
Filed:
January 21, 2014
Date of Patent:
May 29, 2018
Assignee:
Sprint Communications Company L.P.
Inventors:
Robert H. Burcham, Jason R. Delker, Geoffrey A. Holmes, Richard A. Rofail
Abstract: The present technology provides a purchasing interface within an application that allows users to purchase a product from another source without leaving the application. The application offers a product for purchase, and a user, desiring to purchase the product can provide an input effective to cause a purchasing interface to be displayed. While the purchasing interface, or information presented therein, comes from the product source, which is different than the application source, it is presented in such a fashion that gives the impression to the user that they are purchasing the product directly from the application.
Type:
Grant
Filed:
April 26, 2010
Date of Patent:
March 20, 2018
Assignee:
Apple Inc.
Inventors:
James Alexander Howard, William Bedford Turner, Christopher Blumenberg, Richard Williamson
Abstract: A method of operation of a transaction collection system includes: initializing a sniff daemon on the POS terminal; determining a sales transaction on the POS terminal; recording a transaction document of the sales transaction on a memory of the POS terminal; collecting the transaction document from the memory with the sniff daemon; and providing the transaction document for interpretation on an external system.