Abstract: A social network advertises to its members with engagement interfaces. An engagement interface comprises a call to action and a link to perform the action within the social network from within the engagement interface. Responsive to a user selection of the link to perform the action, the engagement interface modifies one or more objects within the social network associated with the call to action according to the selection of the link to perform the action. The engagement interface may be refreshed on the user's screen to indicate to the user that the action has been performed. An engagement interface may also be presented to a user from the social network or from an external system apart from the social network.

Abstract: Disclosed are a system and a method for providing an advertisement service and a smart card applied to the same. The system includes the smart card to extract meta data by searching for accumulated and processed personalized information according to the request for a personalized advertisement from a user terminal, and to provide the URL information for advertisement contents by searching for the advertisement contents, which are embedded based on the SCWS function, according to the meta data to provide the URL information of the advertisement contents. Personalized information is obtained based on the SCWS function and the USIM, and a messaging advertisement service is realized based on the personalized information, so that information focusing on a use extracted through personal behavior analysis is provided.

Abstract: In one aspect, a system includes a transaction handler, a data warehouse to store transaction data recording transactions processed at the transaction handler and to store account data identifying an account of a user, and a portal to receive a user selection of a first portion of an advertisement announcing a reward. The portal is to track user interactions associated with the advertisement to determine whether the user is qualified for the reward. Upon a determination that the user has completed the user interactions for the reward, the transaction handler is to provide the reward to the account of the user via statement credit.

Abstract: Providing access to manage content via a web service is disclosed. A business object that includes a method configured to access a content item comprising a body of managed content is received. The business object is processed to project as a web service a content management functionality associated with the object, including by exposing a method of the business object as a web service operation.

Abstract: A receptacle may include a container to receive trash and other items. The receptacle may also include a display area to provide advertisements to people located in the vicinity of the receptacle.

Abstract: Techniques for increasing the efficacy of an affiliate marketing program are described herein. These techniques may allow participants of the affiliate marketing program to easily create links to content that a content site offers. To do so, the content site may determine whether a user that requests content from the site is a participant of the program or a non-participant. Based at least in part on determining that the requesting user is a participant, the content site may serve the requested content in addition to a mechanism for creating links to the content. Furthermore, the mechanism may also illustrate or otherwise include content that is customized based on the content that the participant requests and/or based on an identity of the participant.

Abstract: A system and method for creating online advertising economies of scale by maximizing quantity, applicability, accessibility and distribution of advertisements on a webpage that includes providing a tool to reside on a webpage that presents a first tier of data to a user. Upon the user selecting one of the first tier of data, the tool may expand from a passive footprint to an active footprint presenting a second tier of data in the expanded area. The expanded area includes a first and a second frame, such that, upon selection of one of the second tier of data in either the first or second frames, third tier data overwrites the second tier data in the frame opposite the frame selected by the user. The user is then able to continue alternatingly drilling down through the frames to obtain the data desired, including integrated related advertisement in various media formats.

Abstract: A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.

Abstract: The invention provides a method for generating an SMS business message for processing by a software application comprising the steps of: a data collection interface accepting outgoing instructions and outgoing data from said software application; a message encoding engine encoding said outgoing instructions and outgoing data from said software application using an encoding template to generate the SMS business message as a categorized SMS message formatted for processing by a data processing system; and a dispatcher runtime processor processing said SMS business message for transmission over a network to a recipient.

Abstract: Many mobile devices such as smart phones can generate content ranging from text and audio, to images and videos that are taken with their cameras. These devices are also equipped with wireless radios and magnetometers that can be used to obtain position and orientation information. It is possible to allow the user of the mobile phone to add the position and orientation information of the mobile and date/time to the content that the mobile generates. Thus, emails, Short Message Service (SMS) messages, blog entries, audio recordings, and pictures/video that are generated with the mobile can be geotagged with the mobile's position and orientation, as well as the date and time. This information can then be used by a location-based contextual advertising server to provide more relevant on-line ads.

Abstract: With the addition of directional information in the environment, a variety of service(s) can be provided on top of user identification or interaction with specific object(s) of interest by pointing at the objects. Sometimes either the device user and/or the publishers of content cannot complete a content exchange associated with a point of interest (POI) fast enough for the content to remain relevant. Thus, POIs and content for POIs can be predicted for users based on a variety of factors, such as an analysis of their present path and directional changes, rates of changes, or other factors, such that there is no noticeable, or minimal, latency between information being available with respect to such POIs and a request made via the user's device for such POI information.

Abstract: A method of transmitting a multimedia file involves receiving a first message in a first protocol that requests first data associated with the multimedia file, the first data useable to establish a streaming session that transmits the multimedia file. The first message includes identifying data of a referring site. The method also involves transmitting to a requesting device the first data and optionally the identifying data of the referring site and then receiving a second message in a second protocol for the purpose of creating a streaming session associated with the multimedia file. A streaming session is then created for transmitting the multimedia file to the device. In another implementation a method is provided that involves receiving in a computing device from a referring site an identifier of first data associated with a multimedia file and identifying data of the referring site, which is useable for establishing a streaming session.

Abstract: In one embodiment, a request for content is received. An electronic advertisement is associated with the content. A status of a device that transmitted the request for the content is determined. Data corresponding to the status is included in the request for the content. The electronic advertisement or receipt of the electronic advertisement is provided as a function of the included data.

Abstract: The effectiveness of advertisement(s) that are included in an advertising campaign may be determined by displaying a control advertisement to a control group of webpage visitors and inviting the users in the control group and/or the users exposed to the advertisement(s) that are in the campaign to complete a survey regarding the advertisement(s) or overall objectives of the campaign.

Abstract: An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.

Abstract: A fingerprint analysis device is presented including a sensing mechanism including an adhesive member configured to perform at least a chemical analysis of a fingerprint and a sound emitting mechanism for emitting one or more sounds based on the chemical analysis of the fingerprint. The chemical analysis device further performs on-the-spot, substantially instantaneous chemical analysis of received fingerprints and emits or conveys audible and/or non-audible information based on the fingerprints received.

Abstract: A system and method for tracking beacon execution using event verification capability of an operating system. Displaying targeted advertisements during content viewing and web browsing and tracking the rendered and displayed advertisements for payment based on completion of viewing using means for keeping count, with verifiable IDs, of beacon execution using the operating system capability to verify application activity.

Abstract: Requests for content are received, for example, an HTTP request for a web page is received. Each request has a landing context, which may include information about the user sending the request, the request itself, the referrer, or another subject. This information can be found in the requests or external to the requests. The information of the landing context is compared to appropriate triggering criteria. For requests that satisfy the appropriate triggering criteria, a destination is provided based on one or more weighted treatments. The request is directed to the provided destination. The results of the requests are subsequently analyzed and used to adjust the treatments in an automated fashion.

Abstract: Managing advertisements for multimedia content delivered over the Internet for a live event. In one embodiment, the method receives the multimedia content over a network connection for playback on a media player, and receives a first advertisement marker that indicates a first start time and a first scheduled duration of a first advertisement break. The method adjust the first scheduled duration to a first adjusted portion, and selects one or more advertisements for playback on the media player to fill the first adjusted duration of the first advertisement break, instead of the first scheduled duration.

Abstract: The claimed subject matter can provide a mechanism that facilitates market segmentation among search engines. A segmentation mechanism is provided that displays a plurality of search engines that can be employed in connection with a plurality of search types. Thus, an Internet search query can be analyzed, e.g., by keywords to determine a type of search being performed, and subsequently directed to the search engine selected for that type rather than all search queries going to a single search engine. The routing of a query can be based upon a user's choices, which takes advantage of the fact that some search engines perform better than others based upon the type of search. The segmentation mechanism can be built into, e.g., an operating system, a browser and the like, and can be easily configured.