Abstract: Categories of items are dynamically generated by analyzing purchasing habits across multiple customers. Product categories showing affinity one with another are grouped together and offered to customers as a bundle. Particular items within bundled categories are selected by analyzing purchasing habits with respect to various customer demographic profile habits.

Abstract: A component in an advanced advertising system includes logic to arrange storage in a machine memory according to a data policy enforcement hierarchy defined in a digital file (policy file); logic to read the policy file from machine memory; logic to apply an arrangement of the policy file read from machine memory to control modifications to content of a received digital message requesting ad placement data; and logic to modify the received digital message according to the policy file.

Abstract: A processing module may be centralized and coupled to multiple inputs from customers, and behave deterministically, e.g., programmed to depend on state, inputs and outputs. The rapid speed of automated trading systems implementing such a centralized, deterministic module, where all users can access a central limit order object, can quickly result in an object state that does not reflect a true consensus or desirable state. Accordingly the resulting problem is a problem arising in computer systems due in part to the high speeds of computer systems. The solutions disclosed herein are, in one embodiment, implemented as automatic responses and actions by a computing system.

Abstract: Systems and methods disclosed herein generate a segment of tracked entities from a collection of profiles merged from different sources. Individuals and other entities use multiple electronic device and online accounts. Options for merging authentication-based profiles and device-based profiles of tracked entities are presented on a user interface accessible to a tracking entity. Systems and methods receive a selection of the options, the selection specifying criteria for merging authentication-based profiles with device-based profiles. Upon generating a collection of profiles by merging the authentication-based and device-based profiles based on the received options, a targeted segment of tracked entities is generated by applying defined segment rules to the collection of profiles.

Abstract: Methods and systems are described for dynamic ad selection of ads stored on a device. In one embodiment, a device includes a storage medium to store software programs including advertising services software and software applications. Processing logic is coupled to the storage medium and a display device. The processing logic is configured to execute instructions of at least one of the software programs to receive user input for initiating a software application on the device, determine attributes for the device including software applications currently operating in the storage medium and placement information for the initiated software application, and dynamically select one of the video ads stored on the device based on the attributes including software applications currently operating in the storage medium and placement information for the initiated software application.

Abstract: A system for integrated consumer interaction via media broadcast, comprising an immediate communication system that communicated with a media provider and a communications system, wherein the consumer submits a request to a content provider for interaction that is then handled by the immediate communication to establish an interaction with a communication system, and a method for providing integrated consumer interaction.

Abstract: A method includes receiving, at a server associated with a merchant, an identification token associated with a mobile device located in a service environment associated with the merchant. The identification token includes an opaque token generated by a source other than the mobile device. The method includes, receiving an address of a profile agent associated with the mobile device. The profile agent is distinct from the mobile device. The method includes sending to the profile agent, a request for a user profile associated with the mobile device, where the request includes the identification token, and receiving an opaque user profile responsive to the request. The method also includes sending a personalized offer associated with the merchant to the profile agent based on the opaque user profile. The profile agent causes application of preferences and policies associated with the mobile device to the personalized offer to determine whether to forward the personalized offer to the mobile device.

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Abstract: A system and method for real-time generation of segments for a computerized decision system provides an event segment list to a decision engine. The event segment list is generated based on consumer affinities determined from consumer data and modeled data on that consumer's consumption and geo-location. The consumer affinities are used in a query to obtain current events related to the consumer's affinities. The current events are associated with generic events, which together are included in the event segment list, which is delivered to the decision engine and used to make a decision based on the event segment list and specified decision criteria.

Abstract: To automate the redemption of offer benefits, data associating offers and payment accounts is stored in the data warehouse of a first transaction handler. If a payment account to which an offer is associated is in the payment processing network of a second transaction handler separate from the first transaction handler, the system uses a payment processor that is in both the payment processing network of the first transaction handler and the payment processing network of the second transaction handler to communicate with the first transaction handler to detect the authorization request in the payment account that satisfies the benefit redemption requirements of the respective offer and apply the offer benefit to the transaction when the authorization request is detected.

Abstract: Methods, systems and programs are provided for facilitating group-based and role-based logical access security mechanism and community funds on a new generation online social networking and e-commerce system to effectively protect user data privacy, to increase online advertising results, and to significantly increase online traffic and online purchasing volume. These are revolutionary technologies to disrupt the traditional non-group and non-role based logical access of a traditional social networking or e-commerce website, so as to enhance data privacy, to pool resources, to dramatically increase Internet usage and to create a win-win situation for all parties involved.

Abstract: POIs and content for POIs can be predicted for users based on a variety of factors, such as an analysis of their present path and directional changes, rates of changes, speed or other factors.

Abstract: A mobile device is configured with a mobile application to direct a user to a location of more interest to the user based on benefits of offers provided to the user. The mobile application may be configured to capture an image of an offer presented in an advertisement via a digital camera, identify the offer from the image, and store data associating the offer with one or more accounts of the user. The mobile application is configured to present information to suggest a direction of travel to the user for improved opportunities to take advantage of the offers.

Abstract: Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.

Abstract: A user terminal for providing personalized advertisement in cooperation with a smart card supporting a smart card web server function, the user terminal comprising a processor performing: a message processing module to send a request for the personalized advertisement to the smart card when a messaging service is received, and request download of advertisement contents based on a location of the advertisement contents received from the smart card; and a browser to download the advertisement contents from the location of the advertisement contents and display the advertisement contents.

Abstract: An amateur advertisement service is described which distributes and generates revenue from personalized advertisements produced by creators featuring an item for purchase. The personalized advertisements may be created in response to requests supplied by manufacturers of the items to be featured in the personalized advertisements. Each of the personalized advertisements can be assigned unique identifiers to index and organize the ads for viewing by others. Associate websites may provide links to the amateur advertisement service to allow certain personalized ads to be viewed from the associate websites. Revenue can be generated based on the viewing of ads and/or the purchase of the items featured in the ads and distributed to the creators, associate websites and the amateur advertisement service.

Abstract: An electronic online marketplace is provided that stores enhancement data corresponding to goods offered through the online marketplace. The electronic online marketplace further receives and analyzes marketplace attributes for determining when to pre-populate the enhancement data corresponding to the offered goods to enhance a user's experience within the electronic online marketplace.

Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.

Abstract: An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.

Abstract: In one example, an augmented reality (AR) server. The server has an AR server program executable to transmit a first aura having a selectable weblink to a web-linked camera device (WLCD); receive from a website an identity that uniquely associates the WLCD with a user and aura data indicative of a second aura targeted to the user based on a user-selected weblink; and transmit the second aura to the WLCD corresponding to the identity.