Abstract: A system for multi-channel digital marketing optimization includes a memory for storing a marketing optimization program code, and a marketing optimization data; and a processor communicatively coupled to the memory. The processor executes the marketing optimization program code to create a cluster template by creating and storing within the marketing optimization data an individual business template for each of a plurality of businesses, classifying the plurality of businesses into a cluster based at least in part on one or more marketing objectives, creating and storing within the marketing optimization data a cluster template based at least in part on a combination of captured and calculated data for the plurality of businesses within the cluster. The processor executes the marketing optimization program code further to repeat the cluster template creation steps for a plurality of clusters; and to mathematically combine the cluster templates to create a plurality of target marketing templates.

Abstract: Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.

Abstract: Systems, methods, and computer-readable media are disclosed for systems and methods for automated graphic generation for data sets identified using artificial intelligence. Example methods may include determining a set of user accounts that are similar to a second user account, determining first historical performance data for a first set of digital content associated with the first user account, determining second historical performance data for a second set of digital content associated with the second user account, and generating a first score for the first user account. Example methods may include determining a first number of search queries associated with the first user account, determining a second number of search queries associated with the second user account, generating a second score for the first user account, causing presentation of the first score and the second score at a user interface, and generating an action recommendation for the first user account.

Abstract: Methods and apparatus to collect and process browsing history are disclosed. One disclosed method of collecting browsing history includes collecting a plurality of web requests, and for a web request in the plurality of web requests, determining a count indicating a number of other ones of the plurality of web requests that include a referrer identifying the web request. The method also includes when the count meets a threshold, indicating that the web request is a parent web request.

Abstract: Techniques for extracting features of entities and targets that can be applied in a set of applications, such as entity selection prediction, audience expansion, feed relevance, and job recommendation. In one technique, entity interaction data is stored that indicates, for each of multiple entities, one or more targets that are associated with items with which the entity interacted. Token association data is stored that indicates, for each of multiple tokens, one or more targets that are associated with the token. Then, using one or more machine learning techniques, entity embeddings and target embeddings are generated based on the entity interaction data and the token association data. Later, a request for content is received from a particular entity. Based on at least one entity embedding, a content item for the particular entity is identified. The content item is transferred over a computer network and presented to the particular entity.

Abstract: A reward card platform includes a database storing funding accounts, reward card purchase transactions, and aberrant activity rules. A first user interface enables purchasing reward cards, including controls to specify reward card parameters. A second user interface enables specifying rules to detect aberrant activity. The second user interface includes user interface controls to specify the rule parameters, including: specifying a moving window of time; specifying an aggregation type; specifying filtering; specifying aggregation grouping; and specifying a threshold value for triggering an alert. The platform includes a rules execution engine that runs periodically to evaluate each of the rules. For each rule, the engine identifies transactions whose timestamps fall within the moving window of time relative to a current time and satisfies the filters, then computes an aggregation of the transactions according to the aggregation type and aggregation grouping.

Abstract: The present system provides users engaging with sharing platforms a method to monetize their contribution in generating ad revenue for various advertisers. The system can quantify the user contribution based on the user's behavior and action related to individual ads on the sharing platforms. The system provides a method of monetizing a user's contribution to ad revenue, thereby incentivizing users to share the selected ad to the user's audience.

Abstract: A method includes receiving, at a server associated with a merchant, an identification token associated with a mobile device located in a service environment associated with the merchant, and receiving an address of a profile agent associated with and distinct from the mobile device. The identification token includes an opaque token generated by a source other than the mobile device. The method includes sending to the profile agent a request for a user profile associated with the mobile device, where the request includes the identification token, and receiving an opaque user profile responsive to the request. The method includes sending a personalized offer associated with the merchant to the profile agent based on the opaque user profile. The profile agent causes application of preferences and policies associated with the mobile device to the personalized offer to determine whether to forward the personalized offer to the mobile device.

Abstract: An information delivery method is provided, including: determining a candidate information list in response to a page request sent by a user, where the candidate information list comprises a plurality pieces of information; generating ranks of the pieces of information in the candidate information list by sorting the plurality pieces of information in the candidate information list in accordance with a predetermined rule; acquiring a current average rank of the information of a designated type in the candidate information list based on the ranks of the pieces of information in the candidate information; and selecting designated delivery information from the information of the designated type, based on the current average rank of the information of the designated type and a historical average rank corresponding to the information of the designated type.

Abstract: Embodiments of the present invention provide systems, methods, and computer storage media directed at controlling an advertising campaign. In embodiments, a method includes receiving a desired cost indicator. The desired cost indicator can indicate an average cost per unit a user would like to stay below for a current portion of an advertising campaign. The method can further include monitoring bid transactions of an advertising market associated with the advertising campaign to determine an observed cost measurement from the bid transactions. Based, at least in part, on the desired cost indicator and the observed cost measurement, a price control may be determined that can be utilized to adjust a bid price for the advertising campaign. Other embodiments may be described and/or claimed herein.

Abstract: A kiosk provides a consumer-facing interface for interacting with a consumer to take an order at an enterprise location. A device identifier for a consumer-operated device and order details for the order are received through the consumer-facing interface and communicated to a remote order integration manager executing on a server external from the kiosk. The order integration manager interacts with an enterprise service system and provides updates on the order in real time to the consumer through the consumer-operated device using the device identifier.

Abstract: A method for enabling a value-added transaction involving a vehicle and a merchant via a mobile device is disclosed. Merchant information may be broadcasted from a merchant terminal. Vehicle specific data may be received at the merchant terminal identifying the vehicle in response to the broadcasted merchant information. Transaction data may be provided to the mobile device to initiate an intended transaction. Payment data may be received from the mobile device at the merchant terminal in response to the provided transaction data. Before completing the intended transaction, a value-added transaction offer may be provided to the mobile device. In response to the provided value-added transaction offer, an acceptance of the value-added transaction offer may be received. The intended transaction and the value-added transaction offer may be completed as a single transaction.

Abstract: A system and method for decentralizing data and determining performance of different entities in multiple geographical and categorical markets whereby the system may determine complimentary entities to a user's entities or other existing entities for presentation to the user of overlapping procurements and demographics to gather a deeper understanding into the same results yielded by their competition whereby users will be able to provide more personal experiences for each consumer, as well as achieve pricing discovery, greater brand awareness, and marketing strategy.

Abstract: The disclosure is related to a data management platform (“platform”) for providing a secure storage environment for digital contents associated with a user. The platform may be accessible via an app installed on a user device, which allows the user to upload, modify, and view digital contents. Because a digital content is mapped to a universal scaffold in a structured format, the platform can organize and display the digital contents in meaningful ways. The digital contents can be hosted on a remote server. The platform provides zero-knowledge encryption so that the digital contents stored at the server are secure, as in one cannot know the contents of the encrypted information stored at the server. The platform also facilitates zero-knowledge offers in which offers are sent to multiple users but the server does not know to which users the offers are presented until an offer is accepted by the user.

Abstract: In one implementation a method of transmitting a multimedia file over a data network is provided that involves receiving from a device in a data network a first message in a first protocol that request first data associated with the multimedia file, the first data being useable by the device to establish a streaming session that involves a transmission of the multimedia file. The first message includes identifying data of a referring site. The method also involves transmitting to the device the first data and optionally the identifying data of the referring site and then receiving from the device a second message in a second protocol for the purpose of creating a streaming session associated with the multimedia file. A streaming session is then created for transmitting the multimedia file to the device.

Abstract: A system for generating improved notifications relating to events is disclosed. The system includes a sensing network including an event sensor configured to sense events. The system further includes a sensed-event processing system configured to append meta data to information associated with a sensed event. The system further includes a human-machine interface and at least one communication unit configured to communicate amongst the human-machine interface, the sensing network, and the sensed event processing system, the information communicated from the sensing device via the at least one communication unit. The system further includes a notification generation system configured to generate a notification to a user of the human-machine interface, the notification content including at least one user-selectable action option.

Abstract: Embodiments of the present invention provide systems, methods, and computer storage media directed at cost estimation. In embodiments, a method may include receiving an observed event volume and an observed revenue in the current logical interval for a campaign. The method may also include tracking state information of various revenue state variables and events per revenue state variables associated with the previous logical interval. In addition, the method may include determining a cost estimate for a present logical interval of the campaign based on the state information, the observed event volume, the observed revenue, and an events per revenue forgetting factor. Other embodiments may be described and/or claimed herein.

Abstract: An electronic device comprises a display, a memory, and a processor, wherein the processor may be configured to: display, via the display, an indication which is stored in the memory and corresponds to a payment means; confirm circumstantial information on the electronic device; if the circumstantial information satisfies a first designated condition, display first additional information on the payment means in association with the indication via the display; and if the circumstantial information satisfies a second designated condition, display second additional information on the payment means in association with the indication via the display. Other embodiments are also available.

Abstract: The present disclosure is directed to systems and methods for providing dynamic communication threads in response to a detected interaction with a sponsored digital content item. For example, systems and method described herein detect a user interaction with a sponsored digital content item and generate a screened communication thread between the user and the sponsor that is not available to the sponsor. The screened communication thread serves as a reminder to the user of the sponsored digital content item. Systems and methods described herein convert the screened communication thread to an open communication thread based on user interaction with the screened communication thread (e.g., after the user submits a reply in the screened communication thread). Thus, systems and methods described herein protect the user's online privacy unless and until the user indicates a desire to interact with the sponsor.

Abstract: A reward card platform includes a database storing funding accounts, reward card purchase transactions, reward card brand options, and denomination options. The platform provides a user interface for purchasing reward cards from multiple third party suppliers. The user interface commits reward card purchase transactions using the funding accounts and specified reward card brand and denomination options. The platform obtains reward card items from supplier APIs corresponding to specified reward card brand and denomination options. The platform includes a buffer storing reward card inventory items.