Abstract: The present disclosure involves systems, software, and computer implemented methods for automatically providing linking partner loyalty rewards accounts using authorized user and primary user information associated with an account. One example method includes authenticating a user at a partner system, and receiving from the user information associated with an account. The information associated with user's account is communicated to a financial institution system via an API where the user can then be verified as an authorized user on an account. The financial institution system then provides the partner system with information associated with the primary user of the account, and the partner system can link a loyalty account of the primary user with the loyalty account of the authenticated user.

Abstract: Embodiments can provide automated matching of items to cart items and generation and rendering of customized template blocks, such that the appearance of the template blocks is adaptive, with remote configuration and optimization at one or more stages of a process. An integration plugin can enable websites to present additional items that are associated with an item displayed on a web page. The integration plugin can be compatible with many websites, be plug-and-play, quickly installed, and not require significant programming effort from the website. Embodiments can provide integration into the web site leading to increased conversion rates. Embodiments can provide information from a first item for additional items without additional data entry. Embodiments can provide real-time performance tracking for monitoring and optimization. Embodiments can provide composite user interfaces to manage item matching, performance tracking, and configuration.

Abstract: A device may obtain customer data, associated with a customer identifier, that includes an indication of a recency of a past purchase, a frequency of past purchases, and/or a monetary value associated with past purchases by a customer associated with the customer identifier. The device may determine, based on comparing the customer data and aggregate customer data, a first score that predicts a current measure of loyalty associated with the customer, and may predict, based on the first score, a predicted frequency of future purchases by the customer and a predicted monetary value associated with the future purchases, to determine a second score that predicts a future measure of loyalty associated with the customer. The device may compare the first score and the second score to determine a risk level associated with the customer, and may cause an action to be performed based on determining the risk level.

Abstract: The present disclosure relates to systems, non-transitory computer-readable media, and methods for generating and utilizing a touchpoint attribution attention neural network to identify and measure performance of touchpoints in digital content campaigns. For example, a deep learning attribution system trains a touchpoint attribution attention neural network using touchpoint sequences, which include user interactions with content via one or more digital media channels. In one or more embodiments, the deep learning attribution system utilizes the trained touchpoint attribution attention neural network to determine touchpoint attributions of touchpoints in a target touchpoint sequence. In addition, the deep learning attribution system can utilize the trained touchpoint attribution attention neural network to generate conversion predictions for target touchpoint sequences and to provide targeted digital content over specific digital media channels to client devices of individual users.

Abstract: There is provided a content output system, a terminal device, a content output method, and a recording medium which can increase accuracy in measurement of a degree of attention to content. A content output system including a communication unit which receives a signal from a surrounding user device, an output unit which outputs content, and a control unit which determines, on the basis of user state data indicating a state of a user corresponding to a user device, which is included in a broadcast signal from the user device, that the user corresponding to the user device is paying attention to content output by the output unit when a radio wave intensity of the received signal is equal to or higher than a predetermined value.

Abstract: In general, embodiments of the present invention provide systems, methods and computer readable media for a universal relevance service framework for ranking and personalizing items.

Abstract: Systems and methods for generating and receiving a sequenced listing of pieces of content are described. A request to search for assets may be received. A first listing of assets associated with the request may be received. Data representative of assets stored within an edge server associated with the user may be received. A first group of assets of the first listing of assets that are stored within the edge server based upon the received data representative of assets stored within the edge server and a second group of assets of the first listing of assets that are not stored within the edge server based upon the received data representative of assets stored within the edge server may be determined. A second listing of assets may be generated where at least one asset of the first group is sequenced separate from at least one asset of the second group.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for delivering content. A method includes: identifying a webview; providing a script for execution when the webview is initiated, the script causing a device associated with the webview to retrieve a unique identifier associated with the device, encode the unique identifier, construct a URL that includes an advertising system domain and the encoded unique identifier, and pass the encoded unique identifier to the advertising system; passing a cookie for the advertising domain back to the webview for inclusion in the cookie space of the webview; storing information related to interactions of a user of the device when accessing content through different browsers or applications so as to unify the cookie spaces of the different browsers; identifying a request for content as being associated with the device; and using the information to determine content for delivery.

Abstract: A computer-implemented method for protecting user identity within online content providing environments uses a security content management system (CMS) including at least one processor and a memory. The method includes identifying a request for an online content item associated with an online device. The online device is associated with actual device data. The method also includes determining a first characteristic value associated with the actual device data of the online device. The method further includes generating, by the processor, substitute device data. The substitute device data represents at least the first characteristic value. The method also includes providing the substitute device data to an online content provider.

Abstract: A method of dynamically binding supplemental content to a content transactional item includes identifying the content transactional item at a device and identifying a description related to the content transactional item. The method also includes obtaining the supplemental content based on the description, where the supplemental content provides additional information about the content transactional item. The method further includes dynamically binding the supplemental content to the content transactional item and positioning the supplemental content in association with the content transactional item using a supplemental interactive display.

Abstract: A system and methods are disclosed that enable advertisers, publishers, and consumers to interact to provide well-targeted advertisement impressions, while preserving consumer privacy. Particularly, the system and methods enable accurate and reliable targeting of advertisements without the need for privacy-invasive tracking and collection of consumer information by advertisers or publishers. Instead, the consumer retains complete control of his or her own private information, even while that private information is used for programmatic targeting of advertisements. The system and methods disclosed herein advantageously utilize blockchain as a tool for arbitrating data, which accounts for and helps to eliminate fraud, costly arbitrage, and brand safety concerns by providing the programmatic advertising ecosystem with trust, permanence, transparency, and auditability.

Abstract: A system and method for displaying digital media files with compulsory advertisement files is disclosed. In one embodiment, the system includes a user interface, a media file decryptor, an ad manager, an intersplicer, and a media player. The user interface receives input from a user indicating the selection of media files to be presented. The media file decryptor receives and decrypts the selected media files. The ad manager receives and manages ad files from an ad file source. The intersplicer combines the media files with the ad files by providing control signals to the media player, causing the media player to present the ad files with the selected media files. Various embodiments of the invention facilitate the wide distribution of media content in a way that allows the free use of media properties, on demand, with direct consumer exchange capabilities, while at the same time enabling compensation to copyright holders.

Abstract: One variation of a method for aggregating advertisement interaction data includes: receiving a ping from a visual element loaded onto a mobile device, the ping containing: a timestamp; and a value representing a proportion of the visual element visible in a viewport at the mobile device; in response to the value exceeding a threshold value, grouping the ping with a group of pings in a ping feed, the group of pings containing a unique identifier associated with the mobile device; in response to the value falling below the threshold value, concluding an advertisement view session containing the group of pings; calculating a time spent value for visibility of advertisement content in the visual element within the advertisement view session based on timestamps of pings in the group of pings; outputting an advertisement view session packet containing the unique identifier and the time spent value to a database.

Abstract: The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a wireless display advertising markets. The invention provides dynamic pricing as a function of the criteria of the wireless advertising criteria, such as exposures, type of advertisers and geography. In a preferred embodiment, the present invention is a virtual or physical e-commerce application with an interface connected to the wireless advertisement procurement vendors (either the advertising vendor or the wireless telecommunication vendor). A pool of bidders can analyze any tracking data for effective placement in the wireless advertising spaces, such as cell phones, PDAs, or laptops connected to a public or private WAN, based on a number of factors.

Abstract: A system includes a content provider serving a first user webpage that displays an external posting link associated with a computer store and a second user webpage of a social networking service. The computer store contains posts each associated with a post select control. A computer server at the content provider is coupled to the computer store and for each of the posts is programmed to receive from a web browser of a computer user a signal indicating activation of the post select control of a selected one of the posts displayed by the first user webpage, automatically link the selected one of the posts to the external posting link, receive from the web browser of the computer user a signal indicating activation of the external posting link, and automatically issue the selected one of the posts to the second user webpage for posting thereon.

Abstract: A metadata capture (MC) computing device including a processor in communication with a memory is provided. The processor receives metadata representative of an abandoned product within a virtual shopping cart associated with a candidate consumer and a first merchant, receives a device identifier associated with the candidate consumer, generates a cart profile associated with the candidate consumer that includes the metadata and the device identifier, compares the cart profile to a merchant criteria of a second merchant, and transmits a cart profile data packet including the metadata, the device identifier, and a recommendation to the second merchant when the cart profile meets the merchant criteria. The second merchant provides an incentive message associated with the abandoned product to the candidate consumer based upon the cart profile data packet.

Abstract: For various content campaigns (or content), an online system predicts a likelihood score of context violations (e.g., account term violations) of a content campaign. The online system derives a plurality of feature vectors of the content campaign. The online system predicts a likelihood score of context violation of the content campaign using a memorization model based on the plurality of feature vectors. The memorization model comprises a plurality of categories and a plurality of items of each category. Each of the plurality of categories has a category weight, and each of the plurality of items of each category has an item weight. The predicted likelihood score is based on a combination of a plurality of category weights and a plurality of item weights associated with the plurality of feature vectors. The online system performs an action affecting the content campaign based in part on the predicted likelihood score.

Abstract: A method for relaying advertising content may include intercepting, at a network providing communication between an end user device and one or more servers capable of responding to requests from the end user device, a request from the end user device and transmitted via the network, determining whether a response to the request will include advertizing content based on a destination of the request, intercepting the response based on the determination, modifying the response to modify source indicia of the advertizing content in a modified response, and enabling the modified response to be provided to the end user device to effectively relay the advertizing content from a different source.

Abstract: A method for replacing advertising content may include intercepting, at an edge of a network providing communication between an end user device and one or more servers capable of responding to requests from the end user device, a request from the end user device and transmitted via the network, determining whether a response to the request will include advertizing content based on a destination of the request, intercepting the response based on the determination, modifying the response to extract the advertizing content to replace the advertizing content with replacement content in a modified response, and enabling the modified response to be provided to the end user device. The replacement content may be selected based on a comparison of technical properties of the advertizing content with technical properties of the replacement content, and a correlation of affinity criteria associated with the replacement content to a user associated with the end user device.

Abstract: One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.