Abstract: In an information processing device performing display control for a web page having at least a first advertisement frame and a second advertisement frame placed below the first advertisement frame as advertisement frames in which advertisements are displayed, the device causes the first advertisement frame to follow scrolling in response to a display reference position in a web page display frame of a web browser reaching a first follow-start position for the first advertisement frame as the web page is scrolled in the web page display frame, and causes the second advertisement frame to follow the scrolling in response to the display reference position reaching a second follow-start position for the second advertisement frame after termination of the following of the first advertisement frame.

Abstract: The disclosure provides for electronic commerce using streaming media. (1) E-commerce opportunities are combined with incentives (e.g., random, pseudo-random, skill-based, or responsive to aggregate buying) for participation by recipients, enhancing the likelihood of responses from recipients and the value of distribution of the promotional information. (2) Techniques are applied to a server associated with e-commerce opportunities, to avoid unduly burdening that server. An applet may conduct the interactive process with the recipient and present results to the server, implement the incentives, conduct e-commerce transactions with the recipient, and select one or more recipients for an incentive reward. (3) The promotional material is associated with elements of the streaming media being presented, such as an actor or object.

Abstract: A computer-implemented method comprises receiving by one or more computers information indicative of a user's activity with one or more web pages, with the information being received based on an execution by a user's computer of a page tag inserted into the one or more web pages and with the information being associated with a unique identifier included in the page tag; and causing the one or more computers to send to the user's computer updated content of the one or more web pages associated with the unique identifier included in the page tag.

Abstract: Disclosed are methods and apparatus, including computer program products, implementing and using techniques for generating advertisement information for performing a marketing campaign on behalf of an advertiser. The advertiser has an associated computer in communication with a data network. A plurality of electronic publishers in communication with the data network are used. In one aspect, the method includes receiving, over the data network, information describing subject matter of the marketing campaign. Advertisement information is generated based on the received information describing the marketing campaign subject matter. A plurality of instantiations of the advertisement information are generated using publisher parameters associated with the electronic publishers. Each instantiation is in a format appropriate for a respective one of the electronic publishers. At least one of the generated instantiations is provided to the respective electronic publisher over the data network.

Abstract: An interactive display for presenting an optical pattern spatially encoding an electronic voucher is described. The interactive display comprises: a display arranged to present an optical pattern; and a controller coupled to the display. The controller is arranged to (i) generate a unique code; (ii) combine the generated unique code with an electronic offer to create a new optical pattern spatially encoding an electronic voucher; and (iii) present the new optical pattern on the display in response to a renewal criterion being satisfied.

Abstract: Embodiments of the invention provide a fraud prevention method for a pay-per-click data processing system. The method can include receiving a click through for a link in a host site which references a marketed site. The method also can include identifying a link address for the link in the click through. The method yet further can include comparing the identified link address to a modified link address recorded for an actual link address for the marketed site. Finally, the method can include quashing the click through if the identified link address is not the modified link address. Conversely, the method can include redirecting the click through to the marketed site if the identified link address is the modified link address.

Abstract: Methods of the present inventions allow for URL shortening based online advertising. An exemplary method may comprise the steps of receiving a URL that resolves to a first network resource, parsing the URL into keyword(s), transmitting the keyword(s) to an online advertisement provider, receiving online advertisement(s) from the online advertisement provider, generating a second network resource (comprising the first network resource and one or more online advertisements), and generating a shortened resource locator that resolves to the second network resource.

Abstract: Techniques for changing a participation status in a loyalty program for a portable device are provided. The techniques include receiving an indication to change the participation status in the loyalty program from a first status to a second status. A parameter is modified in the portable device where the modification of the parameter corresponds to a change in the participation status in the loyalty program from the first status to the second status.

Abstract: A facility for bidding on a pending advertising opportunity is described. The facility receives at an advertiser a notification from a publisher. The notification contains keywords relating to a content request received by the publisher, and is sent by the publisher between its receipt of the content request and its dispatch of a content response responsive to the content request. In response to receiving the notification, the facility sends to the publisher a dynamic bid. The dynamic bid specifies an advertising message and a bid amount that the advertiser is willing to pay to present the advertising message in connection with a content response responsive to the content request produced by the publisher.

Abstract: A scalable architecture is disclosed for delivery of real-time information over a communications network. Embedded into the architecture is a control mechanism that provides for the management and administration of users who are to receive the real-time information. In the preferred embodiment, the information being delivered is high-quality audio. However, it could also be video, graphics, text or any other type of information that can be transmitted over a digital network. Preferably, there are multiple channels of information available simultaneously to be delivered to users, each channel consisting of an independent stream of information. A user chooses to tune in or tune out a particular channel, but does not choose the time at which the channel distributes its information.

Abstract: An advertising method and system allows individuals or groups to interactively select brands from a service provider to associate with their online presence in exchange for the online service, as part of an online service, or for some reward, monetary or otherwise. Individuals or groups select brands from a pool of advertisers based on personal preference and may use them as a means of expression for their online audience as part of an online service. This provides advertisers with self-selected targeted marketing to affinity groups, the online version of word of mouth advertising. Information regarding the online activity of these individuals or groups, including their audience, reach, and influence is used by the service provider in order to calculate the cost to the participating brand advertisers for supplying their advertisements to the service provider's pool as well as to solicit new brand advertisers for the pool.

Abstract: A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.

Abstract: A system and method maximize profits by determining the optimal combination of sale price for a product and bids for advertising. The system and method address the non-linear relationship between product pricing and advertising through an advertising bidding system. In particular, a seller sells a product at a plurality of sale prices and buys the at least one advertisement by submitting a plurality of bid prices to the at least one advertising venue, resulting in a combination of bid prices for the at least one advertisement at each of the plurality of sale prices. Data from advertising with each of the at least one advertisement is collected. Then, a non-linear model for pricing and bidding is determined from the collected data, and an optimal price for the product and an optimal advertising bid for each of the at least one advertisement is determined from the non-linear model.

Abstract: A system and method for converting a rebate sponsor's offer into an instant credit or price reduction against a follow-on purchase. Rebate requests are obtained at a site on the Internet. The rebate request is tested to confirm that the at least one predetermined criterion has been satisfied. The person making the rebate request is enabled to make the follow-on purchase, with the rebate being converted into the instant credit or price reduction against the total price of the follow-on purchase. The follow-on purchase transaction is completed by charging that person for the purchase. The credit or price reduction can be conditioned on at least one predetermined criterion such as amount being spent on the follow-on purchase, the vendor from which the follow-on purchase is being made, and other criteria. The credit or price reduction can be redeemed in parts across a series of follow-on purchase transactions. In another aspect of the invention, consumers are advised of rebate offers.

Abstract: A method and system for providing a survey comprises an incentive module, a survey determination module, a timing module, and a survey interface module. The incentive module determines a dynamic incentive for a panelist. The dynamic incentive is associated with the survey. The survey determination module provides the survey to the panelist. The timing module determines a survey time and if the panelist may perform another survey in a remaining time. The survey interface module provides a graphical representation of the survey to the panelist.

Abstract: In an online advertising system, advertisers compete with each other for advertising space. There may be multiple advertising positions available, where the placement of advertisements is determined by an auction. To encourage competition, some advertisements may be presented with enhanced features. These enhanced features create an incentive for which advertisers can compete, thereby increasing the effectiveness, usefulness and/or profitability of the advertising system. The application of enhanced features may be determined using at least one or more of pricing information, performance information and advertising information.

Abstract: A scalable architecture is disclosed for delivery of real-time information over a communications network. Embedded into the architecture is a control mechanism that provides for the management and administration of users who are to receive the real-time information. In the preferred embodiment, the information being delivered is high-quality audio. However, it could also be video, graphics, text or any other type of information that can be transmitted over a digital network. Preferably, there are multiple channels of information available simultaneously to be delivered to users, each channel consisting of an independent stream of information. A user chooses to tune in or tune out a particular channel, but does not choose the time at which the channel distributes its information.

Abstract: Disclosed herein is a method and system for online sales providing automatic rebate and coupon redemption corresponding to online purchases. Purchase orders from customers may be fulfilled and the products shipped to customers by the system for online sales with automatic rebate and coupon redemption. The system may provide customers with the ability to make online purchases using applicable coupons and rebates from merchants or manufacturers thereby passing the savings on to the customer. The system may also automatically retrieve coupons and rebates for use during an online purchasing activity for items in a shopping cart during a shopping activity.

Abstract: An electronic shopping system recommending recipes and creating shopping lists. A user selects items for purchase and proceeds to a point-of-sale terminal for checkout. The point-of-sale terminal transmits information of the purchased items to a network computer which uses the information to update a taste profile for the user. Based on the taste profile, the network computer recommends recipes that may be prepared using the items just purchased. The network computer also creates the user's meal plan for the week based on the user's taste profile, and provides the meal plan along with a shopping list.

Abstract: An allocation subsystem allocates advertisement slots based on cumulative demand of the advertisement slots. The cumulative demand can be based on a softened demand curve for advertisers that have submitted bids for allocation of the advertisement slot. The demand curves can be adjusted to regulate a variance of the advertisers spend rate throughout a budget period.