Abstract: A user of a social networking system interacting in the system as the user, may request to undertake the identity of a non-user page of which the user is an administrator. If the user undertakes the identity of the page, the user interacts with the system as the page. Additionally, the social information displayed to the user is personalized for the page.

Abstract: A system and method for keeping, organizing and managing electronic records, comprising generating a first instance of data objects comprising data elements during a first encounter, the elements comprising a first instance identifier and temporal identifiers; linking a data object to a summarization reference with a pointer; creating an additional instance of data objects also comprising data elements comprising an additional instance identifier and temporal identifiers during a later encounter; and providing continuity for the first instance data objects over time. Continuity may be provided by tracking a relationship between the first instance data object and an additional instance data object and repainting the pointer to point between the summarization reference and the additional instance data object. The additional instance data object may be a revision of the first instance data object, and tracking may occur by back-linking the revision to the first instance data object.