Abstract: Certain embodiments involve optimizing how interactive content is arranged in electronic communications. A processor identifies a subject matter type associated with first and second online content items having respective first and second presentation types. The processor determines that a client has previously interacted more extensively with online content having the subject matter type and the first presentation type as compared to other online content having the subject matter type and the second presentation type. The processor selects a layout for an electronic communication for accessing the online content items based on determining that the client interacted more extensively with online content having the first presentation type. The layout displays a first portion for accessing the first online content item more prominently than a second portion for accessing the second online content item. The processor presents the layout via an interface for editing the electronic communication.

Abstract: Automatic social campaigning is provided based on the user sentiment in user posts on competitor webpages. User posts on competitor webpages are analyzed to determine the user sentiment of the posts. Promotional messages promoting a product or service of a company are generated and provided to the users based on the user sentiment. In some instances, promotional messages may only be generated and provided for user posts with negative sentiment. The content of the promotional messages may also be selected based on the user sentiment.

Abstract: A digital medium environment is described to control which source is used to generate an answer to a question about products or services made available via a service provider. Identification is performed as to which products or services of a service provider correspond to text of a question. A determination is then made as to which of a plurality of feature areas of the identified products or services correspond to the text of the question. Data is queried that describes interaction of users with respective ones of the products or services made available via the service provider. The querying is based at least in part on the determined feature areas for the identified products or services to select at least one of the users to receive a request to generate the answer to the question.

Abstract: Offline consumer behavior and interactions are observed using beacons positioned at venues where consumers spend time and interact with each other. The beacons communicate with mobile computing devices that are carried by the observed consumers. The observed consumer behavior provides actionable insights into how consumers influence each other. For example, the people that a particular consumer spends time with form a “circle of influence” associated with that consumer. If the consumer makes a purchase, members of the circle of influence are observed to understand the degree to which they were influenced by the purchase, if at all. Metrics that quantify a consumer's influence over other consumers allow marketers to more effectively target both the influencing and influenced consumers. Also, if relatively little information is known about a particular consumer, that consumer's digital marketing profile can be supplemented using information known about the consumers with whom he/she often spends time.

Abstract: A method for generating thumbnail is provided. In one embodiment, a summary of a first document is generated. The summary includes a first asset (e.g. words, images or sentences). The first document is a first source. The first asset is used to obtain a second asset (e.g. words, images or sentences) from a second source. A thumbnail of the first document is generated using the first asset and the second asset. An apparatus for substantially performing the method as described herein is also provided.

Abstract: The present disclosure is directed toward systems and methods for analyzing user-specific information and determining content within one or more web pages that has been experienced by one or more users. Furthermore, the present disclosure is directed toward identifying and providing actionable data based on keywords experienced by one or more users.

Abstract: A method for recommending at least one feature of a product to a user is provided. The method includes tracking time spent on one or more features of the product during access of the product by the user. At least one feature on which time spent by the user is less than a predefined threshold is then identified. Entry of an electronic device of the user in a proximity region of an electronic screen is detected. Further, the at least one feature is recommended via the electronic screen. Apparatus for substantially performing the method as described herein is also provided.

Abstract: In various implementations, a visual representation of a product is presented to an online consumer. The visual representation can have one or more regions that are each associated with one or more feature tags associated with a particular category of the product. While the consumer interacts with the visual representation, interaction times between the consumer and the product's visual representation are monitored and measured to determine which features of the product appear to be of particular interest to the consumer. Based on the monitored interaction times, product upsell recommendations associated with the same category of the product are generated and presented to the user.

Abstract: Systems and methods are provided for automatically identifying and healing spots in images. In an embodiment, a method receives, at a computing device, a selection of an area of an image, the area having a center. The method includes calculating, by the computing device, pixel values of pixels in the selected area and determining, based at least in part on the calculated pixel values, a threshold value. The method further includes detecting, based at least in part on comparing pixel values in the selected area to the threshold value, one or more spots in the selected area. The method also includes creating, by the computing device, a mask for the one or more spots. The method replaces pixels in the mask with non-spot pixels.

Abstract: Embodiments of the present invention provide systems, methods, and computer storage media directed to providing targeted content related to sentiment associated with products. In one embodiment, content of a referral source from which a user navigates to arrive at a product page having an item of interest is analyzed. A sentiment of the item based on the analysis of the content within the referral source is determined. Based on the sentiment of the item, targeted content related to the item is identified and provided to the user in an effort to reconcile the determined sentiment of the item.

Abstract: Techniques disclosed herein identify visitors who visit a real-world shopping venue as belonging to a group. This involves tracking a physical action of a visitor present at the real-world shopping venue and identifying the visitor based on the tracked physical action and previously collected visitor information associated with the venue. The visitor is determined to be a member of a group based on the previously collected visitor information. Based on determining that the visitor is a member of the group, a notification is sent to another member of the group. The notification identifies that the visitor has placed at least one item in a sharing cart while the visitor is present at the real-world shopping venue. A system determines that visitors who routinely visit a real-world shopping venue belong to a group based on their activities while visiting the venue, and allows the visitors to provide feedback to each other.

Abstract: Systems and methods disclosed herein offer assistance to customers shopping at a real-world shopping venue carrying mobile devices connected to a communication network. This involves tracking a physical action of a customer present at the real-world shopping venue and determining to offer assistance to the customer based on the tracked physical action. Based on determining to offer assistance to the customer, a notification is sent to a mobile device of the customer. The notification identifies that live support is available to assist the customer while the customer is present at the real-world shopping venue.

Abstract: Techniques to facilitate image searches using context of an image frame in a document are described. In one or more implementations, an image frame included within a document is detected, such as when the frame is inserted or selected. Content in the document in the vicinity of the image frame is analyzed to derive query terms corresponding to the content. Tag elements created for the query terms are exposed to enable selection of individual query terms as search parameters. An image search is conducted using selected query terms and images returned as results of the search are presented a candidates for insertion into the frame. Previews of images as being inserted in the image frame can be exposed show how the document would look with different images placed in the frame. Selection of a particular image from the arrangement causes insertion of the particular image into the image frame.

Abstract: Techniques to facilitate image searches using context of an image frame in a document are described. In one or more implementations, an image frame included within a document is detected, such as when the frame is inserted or selected. Content in the document in the vicinity of the image frame is analyzed to derive query terms corresponding to the content. Tag elements created for the query terms are exposed to enable selection of individual query terms as search parameters. An image search is conducted using selected query terms and images returned as results of the search are presented a candidates for insertion into the frame. Previews of images as being inserted in the image frame can be exposed show how the document would look with different images placed in the frame. Selection of a particular image from the arrangement causes insertion of the particular image into the image frame.

Abstract: Computer-readable media, computer systems, and computing devices of a method for facilitating providing offers utilizing population densities are provided. In embodiments, a population density for a geographical space is determined based on locations of a plurality of user devices. The population density associated with the geographical space is used to determine to provide an electronic offer to a user. The electronic offer may be associated with an item in the geographical space to entice the user to move to the geographical space. In accordance with determining to provide an electronic offer to the user, the electronic offer is provided for viewing by the user via a user device.

Abstract: Methods score users to determine if they will receive marketing communications sent to users on a subscription list. One method calculates an un-subscription score for a user based on: a degree of sentiment determined by identifying user interaction with a web page and assessing content of the interaction for indications of sentiment; or a degree of sentiment determined by identifying a user communication and assessing its content for indications of sentiment. Responsive to determining that the un-subscription score exceeds a threshold, the method excludes the user when sending the marketing communication to users on the subscription list. Another method calculates a degree of sentiment based on user interactions with a page and user communications, and calculates the user's un-subscription score based on the degree of sentiment. Responsive to comparing the un-subscription score with a threshold, the method excludes the user when sending the marketing communication to users on the list.

Abstract: Embodiments of the present invention provide systems and methods for generating personalized targeted content based on user sentiment and micro-location. A user's sentiment toward content, or items represented by the content, may be used to personalize targeted content when a user is determined to be near items (e.g., products) related to the content. Micro-location technology may be used to identify when the user is in an appropriate location to receive such personalized targeted content. Content may be provided to a user based on identifying a positive user sentiment toward particular portions of the content. Additionally, content may be provided to a user upon identifying a negative user sentiment toward particular portions of the content in order to allay concerns. User sentiments may be dynamically updated over time or as exposure to content changes.

Abstract: An interactive email experience is customized to the recipient's interests by modifying rich media components provided by the email based on the recipient's interactions with other rich media components from the email. To facilitate the interactive email experience, rich media components are provided by a marketer for an email campaign with mapping information mapping product features to portions of the rich media components. When an email is sent with links to the rich media components, the recipient's interactions with a rich media component is tracked. Product features are ranked based on the recipient's interactions with various portions corresponding with the various product features. The product feature rankings are then used to modify other rich media components from the email to emphasize portions of the other rich media components corresponding with product features of interest to the recipient.

Abstract: A method for recommending hashtags includes determining keywords from a post planned for publishing by a publisher. An input criteria comprising at least one of age group, geographical location, date range, or a keyword is received. Previous posts associated with the keywords and satisfying the input criteria are obtained. The previous posts are categorized into one or more categories based on sentiment of each post and for each category hashtags used in the obtained previous posts in that category are determined. The hashtags are ranked based on predefined criteria comprising at least one of frequency of appearance of respective hashtag in posts, number of likes or shares or retweets of post comprising respective hashtag, number of followers of person who used respective hashtag, or sentiment of post comprising respective hashtag. The hashtags are then recommended, based on ranking, to the publisher for use with the post planned for publishing.

Abstract: Interaction-based content configuration is described. In one or more implementations, interactions of an online store customer with an online store are tracked. When a shopping session is ended and an item viewed during the shopping session is not purchased, personalized marketing content is generated for the customer. To do so, the tracked interactions are analyzed to ascertain which content corresponding to the unpurchased item the customer focused on during the shopping session. The tracked interactions track a gaze of the customer relative to displayed content of the online store, for instance. Further, the content the customer focused on is determined as that which held the customer's gaze for a period of time or which the customer gazed at a greater number of times than other content. The personalized marketing content is configured to include a portion of the focused-on content.