Patents by Inventor Brian Axe
Brian Axe has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20220078263Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: ApplicationFiled: November 12, 2021Publication date: March 10, 2022Inventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Patent number: 11228663Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: GrantFiled: November 30, 2020Date of Patent: January 18, 2022Assignee: Google LLCInventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Patent number: 11201952Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: GrantFiled: September 23, 2020Date of Patent: December 14, 2021Assignee: Google LLCInventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Suggesting targeting information for ads, such as websites and/or categories of websites for example
Patent number: 11037198Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.Type: GrantFiled: June 28, 2019Date of Patent: June 15, 2021Assignee: Google LLCInventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew R. Maxwell, Gokul Rajaram, Leora Ruth Wiseman -
Publication number: 20210081990Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: ApplicationFiled: November 30, 2020Publication date: March 18, 2021Inventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Publication number: 20210004867Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: ApplicationFiled: September 23, 2020Publication date: January 7, 2021Inventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Patent number: 10817904Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: GrantFiled: October 17, 2019Date of Patent: October 27, 2020Assignee: Google LLCInventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Publication number: 20200118165Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: ApplicationFiled: October 17, 2019Publication date: April 16, 2020Inventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Patent number: 10559006Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: GrantFiled: September 18, 2017Date of Patent: February 11, 2020Assignee: Google LLCInventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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SUGGESTING TARGETING INFORMATION FOR ADS, SUCH AS WEBSITES AND/OR CATEGORIES OF WEBSITES FOR EXAMPLE
Publication number: 20190378169Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.Type: ApplicationFiled: June 28, 2019Publication date: December 12, 2019Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew R. Maxwell, Gokul Rajaram, Leora Ruth Wiseman -
Patent number: 10474649Abstract: An action corrections system includes an interface and a processor. The interface is configured to receive generic data and proprietary data. The processor is configured to determine a generic data entity; match the generic data entity to a proprietary data entity to form a joined entity; determine a response variable from the proprietary data; determine a need for action corrections in regards to the joined entity based at least in part on the response variable; and determine one or more action corrections in regards to the joined entity.Type: GrantFiled: September 27, 2016Date of Patent: November 12, 2019Assignee: Halo Tech Corp.Inventors: Austen Head, Xiao Xu, Brian Axe, Ian Gregg
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Suggesting targeting information for ads; such as websites and/or categories of websites for example
Patent number: 10387917Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.Type: GrantFiled: April 7, 2017Date of Patent: August 20, 2019Assignee: Google LLCInventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman -
Publication number: 20180089234Abstract: An action corrections system includes an interface and a processor. The interface is configured to receive generic data and proprietary data. The processor is configured to determine a generic data entity; match the generic data entity to a proprietary data entity to form a joined entity; determine a response variable from the proprietary data; determine a need for action corrections in regards to the joined entity based at least in part on the response variable; and determine one or more action corrections in regards to the joined entity.Type: ApplicationFiled: September 27, 2016Publication date: March 29, 2018Inventors: Austen Head, Xiao Xu, Brian Axe, Ian Gregg
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Publication number: 20180005265Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: ApplicationFiled: September 18, 2017Publication date: January 4, 2018Inventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Patent number: 9799050Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: GrantFiled: June 20, 2016Date of Patent: October 24, 2017Assignee: Google Inc.Inventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth
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Suggesting Targeting Information For Ads; Such As Websites And/Or Categories Of Websites For Example
Publication number: 20170262890Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.Type: ApplicationFiled: April 7, 2017Publication date: September 14, 2017Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman -
Patent number: 9760547Abstract: Methods, computer program products and systems are described for computer implemented online-content management. Multiple online content items authored by multiple authors for online publication are received at one or more first computers. For each online content item, a reputation score is determined for the author corresponding to the online content item. The reputation score is based at least in part on one or more reviews of the online content item provided by one or more reviewers other than the author. An online content item from the multiple online content items is published for display on one or more second computers, which includes displaying an advertisement in conjunction with displaying the online content item. A share of revenue for the author of the online content item for displaying the advertisement is determined based at least in part on the reputation score of the author.Type: GrantFiled: March 15, 2013Date of Patent: September 12, 2017Assignee: Google Inc.Inventors: William C. Brougher, Nathan Stoll, Sepandar D. Karnvar, Brian Axe, Christian Oestlien
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Publication number: 20170228765Abstract: Methods and systems that allow a user (e.g., an Internet distribution partner of an advertisement listings provider, etc.) to selectively adjust the display of advertisements through an online interface. For example, an embodiment of the present invention allows users (e.g., publishers, account managers, etc.) to adjust the targeting of content advertisements on individual URLs, domains, properties, etc. Users can manually replace advertisements or apply various filters used to generate advertisements.Type: ApplicationFiled: April 24, 2017Publication date: August 10, 2017Applicant: Google Inc.Inventors: Alex Carobus, Jonathan Rosenberg, Narayanan Shivakumar, Brian Axe
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Publication number: 20170178179Abstract: An advertisement presentation is generated for display to a user. The presentation may include an advertisement that is associated with an advertiser and with content requested by the user. User attention to the advertisement may be determined based on user activity. The advertisement presentation may be modified based on the determined user attention.Type: ApplicationFiled: May 25, 2007Publication date: June 22, 2017Applicant: GOOGLE INC.Inventors: Shannon P. Bauman, Brandon Pearcy, Brian Axe
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Publication number: 20160307230Abstract: A computer-implemented method for controlling content distribution includes forwarding information associated with a user to a device operated by the user, the information being configured for use in selecting content from any of multiple content providers for a content distribution to the user. The method includes receiving, in response to the information, an edit of the information forwarded from the device. The edit identifies a first content provider and including a first modification of the content distribution regarding the first content provider. The method includes storing the edit in association with the information such that the first modification is taken into account in the content distribution. The method can be implemented using a computer program product tangibly embodied in a computer-readable storage medium.Type: ApplicationFiled: June 20, 2016Publication date: October 20, 2016Inventors: Aitan Weinberg, Rajas Moonka, Brad H. Bender, Brian Axe, Oren E. Zamir, Gregor Hochmuth