Abstract: A method of displaying a tutorial to a user of a mobile device is disclosed. In some examples, the mobile device receives an input associated with one or more user functions of the mobile device and launches a locally based application in response to the received input. The locally based application may output instructions to the user explaining to the user how to implement the one or more user functions.

Abstract: A method of displaying a tutorial to a user of a mobile device is disclosed. In some examples, the mobile device receives an input associated with one or more user functions of the mobile device and launches a locally based application in response to the received input. The locally based application may output instructions to the user explaining to the user how to implement the one or more user functions.

Abstract: An application stored in a mobile device is provisioned using provisioning data received from remote data storage via a network. Provisioning data is obtained at no cost to a user of the mobile device. In some implementations, the provisioning data is received after the mobile device requests to establish a data channel with a data network. The data network is identified using a predetermined identifier that the network recognizes. If the network does not recognize the special identifier, no data channel is established. After a data channel is established, the mobile device requests provisioning data from the remote data storage. In some implementations, the mobile device receives a provisioning message through a predetermined port. The provisioning message either includes provisioning data or prompts the mobile device to obtain provisioning data.

Abstract: A system for performing interactive services at a mobile device is disclosed. In some cases, the system receives an indication of an event, and provides interactive services to a user of the mobile device based on the event. In some cases, an indication of an event in invokes a script-based process that determines one or more actions to present to a user of the mobile device.

Abstract: A system and method for building applications, such as applications that cause a mobile device to perform a task, is described. In some examples, the system provides one or more plugins, a framework for the plugins, and configures the plugins to build a customized application for a mobile device. The plugins may include code configured to perform a task, display one or more pages associated with performance of the task, perform a transaction during performance of the task, and so on.

Abstract: A software and/or hardware facility that allows users to enable e-mail on a mobile device in an automated fashion. Using a mobile device, a user selects an e-mail service that they desire to access. An access request is made from the mobile device to a configuration management server. The configuration management server sends an e-mail, SMS message, or other message to the user or to a system administrator with the access request. The user or system administrator is presented with a form that allows the user or administrator to provide sufficient information to enable e-mail service for the mobile device. The configuration management server may store the received information in a database so that the information can be re-used by other mobile device users having the same e-mail domain. The information is transmitted to the mobile device and is used to enable e-mail service on the device.

Abstract: A system and method for managing data stored on mobile devices is described. In some cases, the system stores data, such as data under enterprise mobility management, within a secured memory location of a SIM card. In some cases, the system may request validation credentials before providing access to data stored in secure locations. In some cases, the system may review an access policy and request validation based on instructions from the access policy.

Abstract: A system and method for mapping input elements with actions performed by a mobile device is described. In some cases, the system creates an input map that is accessible by a generic guide script running on a mobile device. The guide script may access the input map in order to present tutorial information specific to the mobile device.

Abstract: A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Abstract: A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Abstract: A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Abstract: A method of displaying a tutorial to a user of a mobile device is disclosed. In some examples, the mobile device receives an input associated with one or more user functions of the mobile device and launches a locally based application in response to the received input. The locally based application may output instructions to the user explaining to the user how to implement the one or more user functions.

Abstract: A method of displaying a tutorial to a user of a mobile device is disclosed. In some examples, the mobile device receives an input associated with one or more user functions of the mobile device and launches a locally based application in response to the received input. The locally based application may output instructions to the user explaining to the user how to implement the one or more user functions.

Abstract: A method for intercepting calls from a remote or mobile device for customer self-support detects when users or subscribers dial one or more predetermined numbers. If the number corresponds to one of the predetermined numbers (such as a customer support number), the phone may intercept the call and display a list of potential solutions to the subscriber's problems. Various other features and embodiments art disclosed.

Abstract: A method and system for securely executing software or securely loading data generates a secret value at a destination device based on a value transmitted to the destination device, which is algorithmically combined with a secure value stored at the destination device. The destination device, such as a cell phone, remotely accesses an entity or otherwise receives the software or data, where the software or data is encrypted or digitally signed based on the secret value. The cell phone then selectively employs the software or data.

Abstract: A system and method for managing data stored on mobile devices is described. In some cases, the system stores data, such as data under enterprise mobility management, within a secured memory location of a SIM card. In some cases, the system may request validation credentials before providing access to data stored in secure locations. In some cases, the system may review an access policy and request validation based on instructions from the access policy.

Abstract: An application stored in a mobile device is provisioned using provisioning data received from remote data storage via a network. Provisioning data is obtained at no cost to a user of the mobile device. In some implementations, the provisioning data is received after the mobile device requests to establish a data channel with a data network. The data network is identified using a predetermined identifier that the network recognizes. If the network does not recognize the special identifier, no data channel is established. After a data channel is established, the mobile device requests provisioning data from the remote data storage. In some implementations, the mobile device receives a provisioning message through a predetermined port. The provisioning message either includes provisioning data or prompts the mobile device to obtain provisioning data.

Abstract: A system and method for managing data stored on mobile devices is described. In some cases, the system stores data, such as data under enterprise mobility management, within a secured memory location of a SIM card. In some cases, the system may request validation credentials before providing access to data stored in secure locations. In some cases, the system may review an access policy and request validation based on instructions from the access policy.

Abstract: A method for intercepting calls from a remote or mobile device for customer self-support detects when users or subscribers dial one or more predetermined numbers. If the number corresponds to one of the predetermined numbers (such as a customer support number), the phone may intercept the call and display a list of potential solutions to the subscriber's problems. Various other features and embodiments art disclosed.

Abstract: A method for intercepting calls from a remote or mobile device for customer self-support detects when users or subscribers dial one or more predetermined numbers. If the number corresponds to one of the predetermined numbers (such as a customer support number), the phone may intercept the call and display a list of potential solutions to the subscriber's problems. Various other features and embodiments art disclosed.