Abstract: A packaged mascara product comprising a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush, and a secondary package comprised of a card and a transparent blister that fits over the primary package and affixes it to the card, wherein the card is printed with a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and a display for selling at least first and second packaged mascara products having different end benefits wherein the first packaged mascara product is blistered to card printed with a first lash look graphic visually depicting the first end benefit, and the second packaged mascara product is blistered to a card printed with a second lash look graphic visually depicting the second end benefit, and the third packaged mascara product is blistered to a card printed with a third lash look graphic visually depicting the third end benefit, and wherein the first, second, and third lash look graphics are vi

Abstract: A cosmetic display for eye products where at least some of the products are placed into subsections based upon eye color and the products in each subsection are color coordinated with each other; a display for lip products wherein at least some of the products are placed into subsections based upon basic shade and the products in each basic shade subsection are color coordinated with each other; a display comprising at least one section for face products where products are placed into subsections based upon the skin type for which they are suitable in combination with at least one of the eye or lip product sections; and, optionally containing additional sections with products that provide a desired end benefit; and a method for enabling the consumer to select products from the display of the invention.