Carded mascara products and merchandising method and display
A packaged mascara product comprising a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush, and a secondary package comprised of a card and a transparent blister that fits over the primary package and affixes it to the card, wherein the card is printed with a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and a display for selling at least first and second packaged mascara products having different end benefits wherein the first packaged mascara product is blistered to card printed with a first lash look graphic visually depicting the first end benefit, and the second packaged mascara product is blistered to a card printed with a second lash look graphic visually depicting the second end benefit, and the third packaged mascara product is blistered to a card printed with a third lash look graphic visually depicting the third end benefit, and wherein the first, second, and third lash look graphics are visually distinctive.
The invention is in the field of mascara products sold on blister cards and methods for merchandising such products.
BACKGROUND OF THE INVENTIONBillions of dollars worth of cosmetics are sold in self-select distribution channels every year. The term “self-select” means that the consumer selects the cosmetics she wants based upon her preferences and, in most cases, without the advice and assistance of a beauty advisor. Typical examples of self-select distribution channels include large mass volume retainers like WalMart, chain drug stores, and so on. Typically in stores in the self-select channels, the cosmetics are displayed on what is referred to as a “wall”. They are carded, meaning that the cosmetic itself is usually blistered or otherwise attached to a card. The card is hung from a hook or similar device on the wall.
On the other hand, cosmetics sold in the prestige channel, such as department stores, are usually stored the behind the counter. The shopper approaches a beauty advisor at the counter who advises and assists the shopper in selecting products that are suitable for her. While the prestige shopping experience often ensures that the shopper buys products she is happy with and makes fewer purchasing mistakes, the prestige packaging and personal assistance has its price. The cosmetics purchased in the prestige channel are often considerably more expensive than those sold in self-select channels. While the consumer can purchase a high quality product at a lesser price when shopping in self-select channels, she is still left to her own devices in terms of selecting products that are suitable for her. This can sometimes be a very hit or miss proposition particularly with consumers who are not as sophisticated with respect to cosmetics. In some cases the self-select shopper will purchase a number of products she is not happy with before finding the right one. The amount of money spent ends up being close to or more than what she would have spent if she had purchased a more expensive product in a department store after consultation with a beauty advisor.
This means that cosmetics manufacturers who sell in self-select channels must present their products in a way that catches the interest of the prospective purchaser and accurately and simply communicates the main benefits of the product being offered. In other words, the product itself must serve as a stationary beauty advisor. In most cases, cosmetic products sold in the self-select channels are sold on what is referred to as blister cards. In this presentation, a thin transparent sheet of plastic is heat formed over the product to affix it to a card. The card is used to display graphics and indicia, typically providing information about the product name, benefits, ingredient listing, color, source, UPC codes, and so on. Cosmetics manufacturers often print cards with eye catching color patterns and graphics to draw the shopper to their section of the wall. In some other cases, cosmetics manufacturers try to squeeze so much information on the blister cards that the fine print becomes almost indistinguishable to the consumer, who ends up reading little or nothing. There is an obvious advantage to designing blister cards to simply and effective communicate the benefit of the product being sold and to draw the purchaser's eye to a certain section of a busy wall filled with many other products sold by competitors.
One category where simple and effective communication is particularly desired is in the mascara category. Mascaras have many end benefits besides color. For example, there are mascaras that lengthen for those that have short stubby lashes. For those who have sparse but longer lashes, thickening mascaras are more popular. Certain other consumers want mascaras that are multi-benefit, e.g. that provide conditioning, thickening, lenghthening, accentuating, and so on. One problem with the typical blister card presentation of mascaras in self-select channels, is that the end benefit is communicated in small type on the card. Often the shopper becomes confused. She locates the mascara section on the wall, then has to slowly and painstakingly read the copy to determine which product has the end benefit she is seeking. Because of the laboriousness of reading copy on all products offered, the consumer is likely to purchase the first product she sees that provides the end benefit she is seeking. Often that product is the one that has the most eye-catching coloring and graphics. This causes the other cosmetics manufacturer, who may have the best product of all, to lose a sale and a potential repeat customer.
Accordingly, there is a need for presentation for mascaras sold on blister cards that catches the shopper's eye from far away and simply communicates the benefits of the product being offered, particularly in terms of the type of lash look to be achieved.
It is an object of the invention to provide a packaged mascara product on a blister card where the card contains a graphic depicting the type of lash look to be achieved with the mascara product.
It is a further object of the invention to provide a method for promoting sales of mascara products sold on blister cards by depicting on the blister card a graphic showing the lash look to be achieved with the mascara product being offered.
It is a further object of the invention to provide a packaged mascara product sold on a display wherein the type of lash look to be achieved with the product is depicted on the display by a graphic showing the lash look to be achieved.
SUMMARY OF THE INVENTIONThe invention is directed to a packaged mascara product comprising, in combination:
a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto,
a card,
a transparent blister that fits over the primary package and affixes it to the card; and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package.
The invention is further directed to a display for selling mascara products having more than one end benefit, comprising:
a first set of mascara products having at least one first lash look end benefit blistered onto cards wherein the first lash look end benefit is depicted with a graphic of eyelashes having the first lash look end benefit, and
a second set of mascara products having at least one second lash look end benefit that is different from the first lash look end benefit, said product blistered onto cards wherein the second lash look end benefit is depicted with a graphic of eyelashes having the second lash look end benefit, and the first and second graphics are visually distinctive and communicate the differences in lash look end benefit between the first and second product sets.
DESCRIPTION OF THE DRAWINGS
I. The Mascara Product
The invention is directed to a mascara product having at least one lash look end benefit, blistered onto a card that contains a simple, easy to read graphic that depicts that end benefit to the shopper in a simple eye catching manner. Preferably, such mascara products are sold in what is referred to as a cap/rod/brush/vial package, as best depicted in
A. Vial
Such a mascara product 1 contains the mascara formula (not shown) stored in a storage container such as a vial 2. While in most cases the vial 2 is cylindrical, this does not have to be the case. The vial may be other shapes and sizes, such as square, triangular, or any type of shape that is suitable for storing a mascara formula and which can be closed using the standard closure. In most cases mascara formulas have a semi-solid consistency, however mascara formulas in solid and liquid forms are known.
Typically the vial 2 has a neck 3 that contains engaging means 4, most often in the form of threads. The neck 3 of the vial 2 most often has a diameter that is less than the general diameter of the vial 2. The ensures that when the cap is affixed to the vial the entire container has a smooth external surface where the cap and vial are flush with each other Vial 2 may be a variety of colors depending on the preference of the cosmetics manufacturer. If desired, vial may be decorated with the cosmetics manufacturer's logo, or other indicia.
The vial 2 is closed with a cap 5 to which is affixed a rod 6 and brush 7. The inner surface of the cap 5 contains engaging means (not shown) that mate with the engaging means 4 that is found on the neck 3 of vial 2. This permits closure of the vial 2, preferably in hermetic fashion, which in turn prevents drying out of the mascara formula found within.
B. Rod
Attached to the cap 5 inner surface is rod 6. The rod has a proximal end 8 that is attached to the cap 5 inner surface and a distal end 9 to which the brush 7 attaches. The rod is typically made of the thermoplastic material such as polyethylene, polypropylene, or similar. The thermoplastic material must be selected so that it is not chemically degraded by the mascara formula found within the vial 2.
C. Brush
A brush 7 is attached to the distal end 9 of the rod 6. In one preferred embodiment, the brush 7 is preferably a twisted metal wire brush, formed by capturing fibers between two wires, then twisting the wires to form a spiral array. This type of brush is well known in the art. Examples of such a brush and how it is made are set forth in U.S. Pat. No. 6,427,700 (see
In one embodiment of the invention the brush is a twisted metal wire brush having 10 to 40 fibers (bristles) per coil as set forth in U.S. Pat. No. 4,887,622. Such preferred brushes may be made of hollow or solid circular fibers, which may be nylon, polypropylene, and so on. The fiber diameters may range from about 3 mil (thousandths of an inch) to 6 mil, more preferably from about 4 to about 5 mil.
In another embodiment of the invention the brush is made from fibers having different cross-sectional diameters as set forth in U.S. Pat. No. 6,427,700.
A wide variety of other brushes are suitable, including twisted metal wire brushes or applicators that are formed in other ways, for example by molding. The twisted metal wire brushes may be made from any types of suitable fibers, having many different cross sections, with wires having a variety of different diameters. In addition, such brushes may be trimmed or shaved to provide unique appearances. There are no limitations on the type of brush that may be attached to the rod and used in the mascara package, so long as the brush provides the desired end benefit advertised by the cosmetics manufacturer—something that is usually determined by considering the mascara formula and brush as a two component system that must work together to provide the desired result.
D. Mascara Formula
The mascara formula may be in the anhydrous or water and oil emulsion form. Typically, anhydrous mascara compositions contain from about 0.1-95% of an oil, 0.1-65% pigments, and from about 0.1-50% film forming polymer. Emulsion mascaras contain essentially the same types of ingredients and in the same ranges, but in addition contain water, preferably ranging from about 1-85%, with all percentages mentioned herein being percentages by weight unless otherwise indicated.
The oils may be volatile or non-volatile. Examples of volatile oils include those that have vapor pressures of less than about 2 mm. of mercury at 20° C., including cyclic silicones such as octamethylcyclotetrasiloxane, decamethylcyclopentasiloxane, dodecamethylcyclohexasiloxane; or linear silicones such as hexamethyldisiloxane, octamethyltrisiloxane, decamethyltetrasiloxane, dodecamethylpentasiloxane, a linear volatile silicone containing six Si—O units, or mixtures thereof. Also suitable as volatile oils are paraffinic hydrocarbons having from about 8 to 18 carbon atoms, including but not limited to C9-11 isoparaffins, isododecane, isohexadecane, or mixtures thereof.
A wide variety of non-volatile oils may also be used, including silicone oils or organic oils. Examples of suitable silicone oils include linear non-volatile silicones such as dimethicone, phenyl trimethicone, phenyl dimethicone, diphenyl dimethicone, cetyl dimethicone, or other non-volatile silicones that are oily ingredients and also have an emulsifier function such as dimethicone copolyol, cetyl dimethicone copolyol, and so on.
The mascara formula may also contain one or more structuring agents, particularly if found in the solid or semi-solid form. If present, such structuring agents may range from about 0.1-90% of silicone waxes (such as stearyl dimethicone, behenyl dimethicone), natural waxes (such as candelilla or ozokerite), synthetic waxes (polyethylene homopolymers or copolymers of polyethylene and polypropylene), mineral waxes (such as paraffin).
Mascaras, except for niche mascara products that are clear, contain pigments. If present, pigments are generally iron oxides, such as black, yellow, red, and the like.
Mascara formulas may be waterproof or regular. Generally regular mascaras can be removed with soap and water, while removal of waterproof mascaras requires special removers.
One type of mascara formula may be a fully pigmented mascara for application to lashes, dispensed from one container. Another type of mascara may be a clear, or substantially clear eyelash product which optionally may have special pigments that provide a reflective or jewel look. Another type of mascara may be a two-pack product where one half of the container has chamber with an applicator, which contains a clear or white basecoat for first application to the lashes for lengthening or nourishing the lashes, and the other half of the container has a chamber with an applicator, which contains the colored product. Examples of this type of product are sold by Revlon® under the Lash Fantasy® trademark.
II. The Card
The mascara product is affixed to a card 10. Examples of cards are depicted in
A. Color Descriptor
Card 10, either front surface 11 or rear surface 12, will most often contain a color descriptor 13 that identifies the color of the mascara formula found within the package. A wide variety of color descriptors are appropriate. While the card 10 front surface 11 depicted in
B. Product Number
It may be desirable to print the product number 14 clearly on the front surface 11 or the rear surface 12 of card 10. A very clearly printed product number 14 on the front surface 11 of the card 10 facilitates restocking of the mascara product. Generally, the product number is assigned by the cosmetics manufacturer who manufactures the mascara product. In some cases the product number is the SKU number, a six digit number in the form xxxx-xx assigned by the cosmetics manufacturer that specifically identifies a particular product. Each product manufactured by a particular cosmetics manufacturer typically contains at least one specific identifying number that enables the manufacturer to track information about the product such as sales, stocking, and so on.
C. Brand Identifier
Preferably, the card 10, either the front surface 11 or rear surface 12, will contain a brand identifier 15. The term “brand identifier” is text, or a logo, or both, that identify the brand of the cosmetic product. In most cases the brand identifier will be trademarked. While the brand identifiers 15 depicted in
D. Sub Brand Identifier
Card 10, either on the front surface 11 or rear surface 12, may contain a sub brand identifier 16. Most cosmetics companies have various sub brands under which they sell their branded cosmetics. For example, X Cosmetics (brand) may sell a line of mascara products under the sub brand “Longest Lashes” (sub brand). While
E. Product Type Descriptor
Somewhere on card 10, either the front surface 11 or rear surface 12, the product type is noted by a product descriptor 17 which tells the consumer what type of cosmetic product is found within the package. In this case the product is mascara. Preferably, the product descriptor 17 is on the front surface 11, and in lettering large enough to be easily seen by the shopper. The product type descriptor 17 communicates to the shopper the type of cosmetic product that is being offered in the package. It is possible that the product descriptor 17 be one word, “mascara” that describes the product. Alternatively, the product descriptor 17 can be part of a larger, specific trade mark or trade name, as depicted in the card 10 of
Alternatively, product descriptor 17 may simply be the word “mascara” (or similar words such as lash coating, lash color, etc.) as set forth in FIGS. 9 or 10, preferably placed such that it is easily read by the shopper.
F. End Benefit Descriptor
The card 10 will contain one or more descriptors that identify the end benefit that is achieved with the mascara product of the invention, referred to as end benefit descriptors 18. The term “end benefit” means the cosmetic result that is delivered by the product when used in accordance with the cosmetics manufacturer's instructions. For example, with mascara products, the desired end benefits include thickening lashes, lengthening lashes, curving or curling lashes, nourishing or conditioning lashes, or multi-benefits which may include combinations of two or more of the benefits mentioned, and so on. The term “end benefit descriptor” means the one or more descriptors used by the cosmetics manufacturer to indicate to the consumer the end benefits of the product being offered when the product is used in accordance with the manufacturer's instructions.
The term “lengthening” means that the mascara formula and brush combination adds length to the lashes when applied in the proper manner, that is, according to the cosmetics manufacturer's instructions. The term “thickening” means that the mascara formula and brush combination thickens lashes when applied in the proper manner. The term “curving” or “curvier” means that the mascara and brush combination will tend to curl the lashes when applied in the proper manner. The term “nourishing” means that the mascara is formulated to contain ingredients that soften or condition the lashes when applied in the proper manner. The term “multi-benefit” means that the mascara has more that one end benefit such as a combination of and two or more of lengthening, thickening, nourishing, or curling lashes, or others not mentioned herein.
For example,
Similarly,
Many end benefit descriptors are suitable so long as they accurate and simply convey to the shopper reading the card 10 what the end benefits of the product will be if she purchases it and uses it on her lashes.
G. Lash Look Graphic
All of the cards 10 will contain at least one lash look graphic 19, either on front surface 11 or rear surface 12, preferably front surface 12. The term “lash look graphic” means a drawing or photograph of eyelashes or a section of the face containing eyelashes where the eyelashes illustrate the end benefit provided by the mascara product 1 that is blistered to the card 10.
Most often, cosmetics manufacturers do not sell just one mascara product 1 with only one end benefit. Rather, they tend to sell a variety of mascara products, each having a different end benefit or combination of end benefits. For example, the Figures depict cards 10 for mascara products 1 that have the end benefit of thickening, lengthening, and multi-benefit. In the invention, the cosmetics manufacturer's entire mascara product 1 collection under one brand and sub brand will be divided into separate subsets depending on the end benefit provided. Each subset of products having a specified end benefit will contain mascara products 1 blistered to cards 10 where the end benefit is denoted by the appropriate lash look graphic 19. Further, the lash look graphic 19 for each subset will be visually distinct from the lash look graphic 19 that is on the card 10 to which is blistered a mascara product having a different end benefit.
For example, in the scenario where the mascara products of
In
Then in
In
Suitable lash look graphics 19 can take forms other than a simple drawing of eyelashes as depicted in
Many other types of drawings or photographs may be suitable for the lash look graphic 19. The graphic may contain a drawing of the entire face with the particular lash look, or a profile drawing of lashes only, or any other type of drawing or photograph so long as it conveys to the shopper the type of end benefit to be achieved with the mascara product being sold.
H. Product Claims
Card 10 may also contain, on the front surface 11 or rear surface 12, any product claims that the manufacturer makes with respect to the particular mascara product. The term “product claims” means the quantitative claims that the manufacturer makes with respect to the product, for example, that it provides “100% thicker lashes” as depicted in
I. Ingredient Listing
The card will generally contain a list of the ingredients present in the mascara formula, listed in order of decreasing amount. The ingredient listing 20 is most often found on card 10 rear surface 12.
I. Miscellaneous Information
cards 10 may contain other types of information, such as the weight of the mascara product in ounces or milliliters, the indication that it is “new”, the UPC code (usually found on card 10 rear surface 12), advertising for companion products, the name and address of the cosmetics manufacturer, and various numbers associated with the product itself or the components that form part of the product or package. Particularly with respect to mascara products, it is often deemed desirable to show a drawing of the brush 21 that is found in the product. Cosmetics manufacturers believe that this appeals to purchasers.
III. The Blister
As noted herein, the mascara product is blistered to the card 10, particularly the front surface 11. The blister 22 is made of a generally transparent thermoformable plastic and, when the package is assembled, forms a clear covering over the mascara product. Typically the blister 22 has side edges 23 that facilitate its attachment to card 10 by, for example, gluing. The blister serves the dual function of affixing mascara product to the card 10, also protecting the product from consumer damage and tampering, yet permitting easy removal and access once the product has been purchased by the consumer.
IV. The Package
An example of the entire assembled package of the invention is depicted in
V. The Display
As previously noted herein, cosmetics manufacturers will generally sell the mascara package in a certain section of the wall or display in a self-select marketing channel. Typically the cosmetic manufacturer's mascara products being sold under one brand are all grouped together on the display wall. The entire product grouping may be comprised of subsets of products, each having a different end benefit, which is called out on the card 10 using the lash look graphic 19 described herein, possibly with other identifying indicia. The lash look graphics 19 vary between subsets of mascara products such that the shopper can visually distinguish the lash look graphic 19 depicted on a lengthening mascara and the lash look graphic depicted on a thickening mascara product, for example, and discern the difference in lash look. When mascara products are sold in this manner, the different relative appearance of the lash look graphics between subsets of product are apparent to the consumer.
When constructing display, generally the packaged mascara products 1 are displayed in subsections within one section devoted to mascara products 1. One subsection will contain a packaged mascara product 1 that has one end benefit. Another subsection will contain a packaged mascara product that has an end benefit that is different than the end benefit provided by the first packaged mascara product. Additional subsections may be present that display packaged mascara products 1 that have other end benefits that are different from the end benefits of the mascara products 1 in the first and second subsections. Each of the packaged mascara products 1 having different end benefits will contain a lash look graphic that is distinguishable by the shopper such that she can easily locate on the display the packaged mascara product 1 that contains the product providing the end benefit she is seeking. Further, the shopper is able to easily distinguish her desired packaged mascara product 1 from the other packaged mascara products 1 that provide end benefits that are not what she is looking for.
Thus, the shopper will be easily able to view the lash look graphics on the cards to which the mascara products are blistered, see the differences in the lash look graphics and understand in a visual way, the different end benefits of each of the mascara products being offered.
VI. Method of Selling
The invention is also directed to a method for selling mascara products that have different end benefits where the differences between the end benefits are visually communicated to the shopper using lash look graphics which are printed onto cards to which the mascara products are blistered.
The method comprises first providing a providing a first packaged mascara product that contains a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto. The package includes a secondary package comprised of a card and a transparent blister that fits over the primary package and affixes it to the card. On the card is a printed graphic depicting the lash look to be achieved with the mascara formula contained in the primary package.
In the method, at least one additional mascara product having a different end benefit than the first packaged mascara product is also provided.
The second product comprises a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package, a card, and a transparent blister that fits over the primary package and affixes it to the card. On that card is printed a graphic depicting the lash look to be achieved with the second product, which is a different lash look from the look to be achieved with the first product. The differences in end benefits between the two products are visually captured in the lash look graphics, which are printed on the cards for the first and second products.
Any number of mascara products may be sold using the method, so long as there are at least two, and each mascara product that is sold has a different end benefit that is capable of being printed on the blister cards for the product. The lash look graphics will communicate to the shopper in a visual way the differences in end benefits between the two types of products.
The method of the invention is more consumer friendly. The shopper can immediately see the differences between the products being offered by referring to the lash look graphic which denotes in a very simple easily understood manner the differences between the mascara products.
While the invention has been described in connection with the preferred embodiment, it is not intended to limit the scope of the invention to the particular form set forth but, on the contrary, it is intended to cover such alternatives, modifications, and equivalents as may be included within the spirit and scope of the invention as defined by the appended claims.
Claims
1. A packaged mascara product comprising, in combination:
- (i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package:
- (ii) a card, and
- (iii) a transparent blister that fits over the primary package and affixes it to the card; and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package.
2. The product of claim 1 wherein the graphic is a drawing of eyelashes that are thick.
3. The product of claim 1 wherein the graphic is a drawing of eyelashes that are long.
4. The product of claim 1 wherein the graphic depicts eyelashes that are curved.
5. The product of claim 1 wherein the graphic depicts eyelashes that are thick, curved, and long.
6. The product of claim 1 wherein the mascara formula is long wearing or transfer resistant.
7. The mascara product of claim 1 wherein the mascara formula is a water and oil emulsion comprising water, at least one film forming polymer, and pigments.
8. The mascara product of claim 7 wherein the mascara formula contains a film forming polymer that oil soluble or dispersible.
9. The mascara product of claim 8 wherein the pigments comprise iron oxides.
10. The mascara product of claim 9 wherein the color is blue, brown, or black.
11. The product of claim 1 wherein the vial is a cylindrical vial.
12. The product of claim 1 wherein the cap contains a rod having a brush affixed thereto.
13. The product of claim 12 wherein the brush is a twisted metal wire brush.
14. The product of claim 13 wherein the twisted metal wire brush has 10 to 50 fibers per coil.
15. A method for selling mascara products having different end benefits comprising:
- (a) providing a first packaged mascara product comprising (i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package containing: (ii) a card, and (iii) a transparent blister that fits over the primary package and affixes it to the card; and
- wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and
- (b) providing a second packaged mascara product comprising (i) a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package:
- (ii) a card, and
- (iii) a transparent blister that fits over the primary package and affixes it to the card; and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and wherein the lash look to be achieved with the first packaged mascara product is different from the lash look to be achieved with the second packaged mascara product and those differences are visually captured in the differences between the lash look graphics on the products.
16. The method of claim 15 further comprising a third packaged mascara product comprising a mascara formula contained in a primary package comprised of a vial with a cap having a rod and brush affixed thereto; and comprising the secondary package:
- (ii) a card, and
- (iii) a transparent blister that fits over the primary package and affixes it to the card; and wherein on the card is printed a graphic depicting the lash look to be achieved with the mascara formula contained in the primary package; and wherein the lash look to be achieved with the third packaged mascara product is different from the lash look to be achieved with the first and second packaged mascara products and those differences are visually captured in the differences between the lash look graphics on the products.
17. The method of claim 16 wherein the lash look graphics of the first product depict long eyelashes and the lash look graphic of the second product depicts thick eyelashes, and the lash look graphic of the third product depicts eyelashes that have multiple benefits, and wherein the first, second, and third lash look graphics are visually evident to the shopper.
18. A display for selling at least first and second packaged mascara products having different end benefits wherein the first packaged mascara product is blistered to card printed with a first lash look graphic visually depicting the first end benefit, and the second packaged mascara product is blistered to a card printed with a second lash look graphic visually depicting the second end benefit, and the third packaged mascara product is blistered to a card printed with a third lash look graphic visually depicting the third end benefit, and wherein the first, second, and third lash look graphics are visually distinctive.
Type: Application
Filed: Jan 31, 2006
Publication Date: Aug 2, 2007
Inventors: Carolyn Holba (Rye, NY), Marsha Udell (Harrison, NY)
Application Number: 11/343,705
International Classification: B65D 73/00 (20060101);