Abstract: A system for covering a beverage bottle comprising: an elongated towel, where the towel includes a seat, an opening and seams extending up opposing sides of the towel; a flexible ring, where the flexible ring fits around the outer surface of the towel after a user places a bottle into the towel; and a flap extending over the flexible ring, where the flap is created by a over hang of the elongate towel. In one particular embodiment, the flexible ring is made of rubber. The bottle may include a neck and the ring fits at the bottom of the neck to hold the elongated towel in place.