Abstract: A system and method is provided for engaging in a relationship creativity game with concept objects. The method includes the operation of supplying a plurality of concept objects for each player to form a player's hand. An additional operation is placing a plurality of concept objects associated with a playing field to form a turn. The concept objects can then be linked in a turn with a creative statement relating associated aspects that are common to the plurality of concept objects. An additional operation is comparing the creative statement against a limited set of concept units to determine if a relationship provided by the creative statement is unique as compared to associated aspects of the limited set of concept units.