Abstract: A method, a system and computer program products for securely enabling in-network functionality over encrypted data sessions, the method involving establishing an encrypted data session between a client communication application (100) and a server communication application (200) over a communication network; receiving and/or transmitting, by the client communication application (100), in the established encrypted data session, at least one encrypted communication data (D) from/to the server communication application (200) through a computing network element (M); and performing, by the computing network element (M), different actions other than data packet forwarding from one communication application to the other on the encrypted communication data (D). The encrypted communication data (D) has a plurality of data portions, or contexts, (CTX), each encrypted by a context key, and the different actions being specific for the computing network element (M) and for one or more of the contexts (CTX_X).

Abstract: A method, a system and computer program products for securely enabling in-network functionality over encrypted data sessions, the method involving establishing an encrypted data session between a client communication application (100) and a server communication application (200) over a communication network; receiving and/or transmitting, by the client communication application (100), in the established encrypted data session, at least one encrypted communication data (D) from/to the server communication application (200) through a computing network element (M); and performing, by the computing network element (M), different actions other than data packet forwarding from one communication application to the other on the encrypted communication data (D). The encrypted communication data (D) has a plurality of data portions, or contexts, (CTX), each encrypted by a context key, and the different actions being specific for the computing network element (M) and for one or more of the contexts (CTX_X).

Abstract: Systems and methods are provided for prioritizing content such as movies and television shows for promotion, including: evaluating the viewing of assets, the evaluating including evaluating viewing of assets and ads associated therewith; determining coefficients the assets according to the evaluating; and selecting assets for promotion based on the determined or assigned coefficients. The coefficients may be based at least in part on ad start participation, ad start participation divided by number of visits, the same further divided by an associated standard deviation, etc. A performance coefficient may be calculated, where the performance coefficient is equal to the coefficient added to a product of the coefficient times a video start percentage lift. The method may further include promoting the selected assets using at least two of: a social networking tool, a broadcast media tool, and an audiovisual filesharing site.