Abstract: A method and system for facilitating targeted mobile advertisement to a mobile device, the method having the steps of: inserting, at an application server, metadata associated with advertising content into application data; forwarding the application data and metadata to the mobile device; stripping the metadata from the application data at the mobile device; acquiring advertising content based on the metadata; and consuming the advertising content.

Abstract: A system and method for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to send and receive data; and at least one application adapted to consume data, create data or consume and create data; an application server, the application server adapted to provide the at least one application with data and receive data from the at least one application; a scan engine, the scan engine being located on a communication path between the at least one application and the application server; a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine and to provide advertising content from an advertising content provider to the mobile device, wherein the ad trigger alert is created based on monitoring of communications between the application and the application server by the scan engine.

Abstract: A method and system for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to receive broadcast channels; a scan engine; and at least one application adapted to consume data, create data or consume and create data, the application registering with the scan engine; and a broadcast server, the broadcast server being adapted to broadcast channels to the mobile device, the channels including advertising content, wherein, the scan engine on the mobile device is adapted to accept or reject advertising content from the broadcast server.

Abstract: A system and method for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to send and receive data; at least one application adapted to consume data, create data or consume and create data; and a scan engine registered with the at least one application, the scan engine adapted to scan data consumed or created by the application, the scan engine further adapted to provide an ad trigger alert; and a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine and to provide advertising content from an advertising content provider to the mobile device.

Abstract: A method and system for facilitating targeted mobile advertisement, the system having: a mobile device having: a communication subsystem adapted to send and receive data; at least one application adapted to consume data, create data or consume and create data; a scan engine registered with the at least one application, the scan engine adapted to scan data consumed or created by the application, the scan engine further adapted to provide an ad trigger alert; and a configuration module within the scan module the configuration module adapted to store keywords, rules or keywords and rules; a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine; and an advertising content provider, the advertising content provider registering with the mobile advertising server and providing advertising content, wherein, the configuration module is adapted to dynamically be configured based on the information from advertising content provider.