Abstract: A method and system is provided for capturing visual related information and selecting advertising based on the information.

Abstract: A system monitors the operations of a programmable processor to determine how much of its time is spent performing a certain task. An estimate of the value of the task is made, and a certificate that reflects the value is issued. Related methods and software are also described.

Abstract: A method and system is provided for capturing visual related information and selecting advertising based on the information.

Abstract: A method and system is provided for capturing audio related information and selecting advertising based on the information.

Abstract: Dynamically replaceable assets are inserted in program content and may be used for the insertion of cinematic stage props therein. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying locations in the content where the assets can be inserted, establishing the assets in the identified locations, determining location and visual effects information for each asset, and creating a reference file that includes the location and the visual effects information associated with each asset. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network.

Abstract: Stage props, such as consumer products, in legacy program content are replaced with dynamically replaceable assets. Such assets can be used for advertising purposes in that images of different products and services can be inserted therein and are changeable via a network. Such assets may be created by identifying props in the content for replacement, determining location and visual effects information for each identified prop, and creating a reference file that includes the content and the location and the visual effects information associated with each identified prop. A value may be determined for each asset or advertisers may bid on the assets to yield additional advertising revenue channel for the content. The content may be played back by broadcasting the content and reference information designating parameters for inserting the assets into the content. Replacement images, such as images of products, may be obtained via a network.

Abstract: A method for triggering commands of a program executed on a computing system is provided. In this method, an interface object first is provided. One interface object is defined by an object coupled to a handle, whereby the handle includes an elongated member that is substantially perpendicular to a line extending from the object. Another interface object is coupled to a game controller. Another interface object is defined by a pair of spherical objects. The interface object then is placed within a field of view of an image capture device, and a change in position of the interface object within the field of view of the image capture device triggers an interfacing command at the program executed on the computing system. A system for triggering commands of a program also are described.

Abstract: A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.

Abstract: A list of advertisements, products, or services for which an impression is generated during the course of a digital environment session (e.g., a video game) may be imported to a list that may be viewed at the conclusion of the digital session. The user may then visit advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital experience. Similarly, a list of all advertisements through which an interaction occurred during the course of a video game experience (e.g., physical encounter, purchase of an in-game product, utilizing a sponsored product) may be imported to a list that may be viewed at the conclusion of a game session. The user may then visit the advertiser web sites and/or view/purchase products at their leisure instead of while immersed in the digital environment.

Abstract: Systems and methods for defining and tracking advertising campaigns across a channel video game network are disclosed. The system allows advertisements to be dynamically activated in video games. Advertisements are tracked to determine user impressions and user exposure to the advertisement. In the system, an impression area is defined relative an advertisements in the game.

Abstract: A method for use in presenting content includes the steps of generating an event in a software program and presenting content to a user in response to the event. The content may reflect one or more real-world events occurring after the software program has been released.

Abstract: Various apparatus, methods and systems for insertion of advertisements in various environments are provided. Apparatus, methods and systems for profiling users, registering advertisement impressions and generating feedback in response to advertisement viewing are also disclosed.

Abstract: Targeted sound detection methods and apparatus are disclosed. A microphone array has two or more microphones M0 . . . MM. Each microphone is coupled to a plurality of filters. The filters are configured to filter input signals corresponding to sounds detected by the microphones thereby generating a filtered output. One or more sets of filter parameters for the plurality of filters are pre-calibrated to determine one or more corresponding pre-calibrated listening zones. Each set of filter parameters is selected to detect portions of the input signals corresponding to sounds originating within a given listening zone and filter out sounds originating outside the given listening zone. A particular pre-calibrated listening zone is selected at a runtime by applying to the plurality of filters a set of filter coefficients corresponding to the particular pre-calibrated listening zone.

Abstract: Methods of obtaining input for controlling execution of a game program are disclosed.

Abstract: Methods and techniques for use in the operation of a game apparatus or other system for determining an activity level of a user in relation to the game apparatus or other system. A machine-readable medium having embodied thereon instructions for performing such methods and techniques is also included, as well as an example system for implementation.

Abstract: Methods and techniques for use in the operation of a game apparatus or other system for determining a lack of user activity in relation to the game apparatus or other system. A machine-readable medium having embodied thereon instructions for performing such methods and techniques is also included, as well as an example system for implementation.

Abstract: A game controller is disclosed.

Abstract: Methods for tracking a controller of a video game and for providing inputs to a system are disclosed.

Abstract: One embodiment provides a method for use in providing input to a system that includes the steps of determining position information for a controller for the system, comparing the determined position information for the controller with predetermined position information associated with commands, and providing a command to the system if the determined position information matches predetermined position information for the command.

Abstract: One embodiment provides a method for use in a game that includes the steps of receiving position information for a controller that is being manipulated by a user, analyzing the position information to determine whether a predetermined movement of the controller associated with a command has been performed, and executing the command if the predetermined movement of the controller associated with the command has been performed.