Abstract: Third-party publishers (such as websites) provide online advertisements combined with social endorsement information to users. A request for an advertisement is received from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system.

Abstract: In particular embodiments, one or more computer systems of a social-networking system determine information associated with a product displayed on a display device and access a database of known products. The one or more computer systems of the social-networking system determine, by comparing the database of known products with the determined information associated with the product, an identity of the product displayed on the display device. The one or more computer systems of the social-networking system provide one or more instructions to display media content related to the identified product.

Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

Abstract: A system and method for time-multiplexing the display of a plurality of electronic documents are provided. Time-multiplexing criteria for displaying a plurality of selected documents associated with a concept on a time-multiplexed basis is determined. The plurality of selected documents are caused to be displayed at an output device in a predetermined sequence according to the time-multiplexing criteria. The time-multiplexing criteria may be a variety of criteria related to the selected documents, the source of the selected documents, or other factors such as a relevance to a concept and one or more preferences associated with the selected documents.

Abstract: A sponsored interface of a social networking system includes links to different items accessible in the system, arranged by category. Each of the items is associated with a category from a plurality of categories. The social networking system may enable advertisers to boost the ranking of an item in the interface per user, such as a bookmark in a menu of bookmarks, a notification in a menu of notifications, and/or a message in a menu of messages, based on a fee arrangement. The items in the interface are then ranked based on expected fee maximization, taking into account an expected click-through rate.

Abstract: Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad.

Abstract: Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad.

Abstract: Advertisements in a social networking system may be targeted to searching users in relation with a real-time search engine operated by a social networking system. Ads are targeted to users based in part on social information included in a structured search query and/or search results on a page. In a typeahead search, a user of the social networking system may receive prefix search results of objects in the search box. The prefix search results are ranked by relevance to the user, and advertisers may bid for particular objects to increase their ranking in the results list. An option may be provided to a viewer of search query results to buy an ad that would be seen by other users who performed the same search query, received a targeted search result, or based on targeting criteria as determined by the viewer bidding on the ad.

Abstract: A social networking system provides a social plug-in that enables advertisers to utilize relevant social context information available for advertising purposes. An advertiser adds the social plug-in next to an ad, where the plug-in is provided with a list of items that are relevant to the ad. The social plug-in communicates with the social networking system to retrieve social context information to provide to a particular viewing user based on the list of items relevant to the ad. The social plug-in also communicates with the social networking system to determine placement of an overlay of the social context information over the ad. A social plug-in may also enable web publishers to allow the social plug-in to serve advertisements alongside other social networking system features, such as recommendations, comments and content sharing.

Abstract: In particular embodiments, one or more computer systems of a social-networking system identify a user viewing video content on a first display device, identify the video content being viewed on the first display device by the user, and determine a second display device associated with the identified user. The one or more computer systems of the social-networking system determine an action related to the video content being viewed by the user on the first display device and provide one or more instructions to the determined second display device to display a call-to-action associated with the determined action.

Abstract: In particular embodiments, one or more computer systems of a social-networking system determine information associated with a product displayed on a display device and access a database of known products. The one or more computer systems of the social-networking system determine, by comparing the database of known products with the determined information associated with the product, an identity of the product displayed on the display device. The one or more computer systems of the social-networking system provide one or more instructions to display media content related to the identified product.

Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

Abstract: In particular embodiments a social networking system captures data associated with video content provided to a first user of a social-networking system, identifies, using the captured data, the video content provided to the first user, and updates a graph of the social-networking system to associate the first user with the identified video content. The graph of the social-networking system has a plurality of nodes and edges connecting the nodes. The nodes of the graph include user nodes that are each associated with a particular user of the social-networking system.

Abstract: In particular embodiments, one or more computer systems of a social-networking system determine identities of one or more users in proximity to a display device and query a social graph of the social-networking system for social content associated with the determined identities. The social graph includes nodes and edges connecting the nodes. The nodes include user nodes that are each associated with a particular user of the social-networking system. The one or more computer systems of the social-networking system identify, using the social content, recommended media content for the one or more users in proximity to the display device and provide a playlist for display on the display device. The playlist includes the recommended media content for the one or more users in proximity to the display device.

Abstract: In particular embodiments, a social networking system identifies a user viewing video content on a first display device, identifies the video content being viewed on the first display device by the user, and determines a second display device associated with the identified user. The social networking system sends one or more instructions to the determined second display device to display one or more chat messages associated with the identified video content.

Abstract: In particular embodiments, one or more computer systems of a social-networking system receive information associated with one or more users in proximity to a display device and access user data of the social-networking system. The one or more computer systems of the social-networking system determine, by comparing the user data with the received information associated with the one or more users, an identity of at least one of the users in proximity to the display device. The one or more computer systems of the social-networking system send one or more instructions based on the determined identities.

Abstract: Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.

Abstract: A computer-implemented method for determining content to be displayed includes determining a first size aspect of first content that is to be presented in a graphical user interface. The method includes obtaining second content and causing the second content to be presented in the graphical user interface with the first content, wherein the second content has a second size aspect with a predefined relationship to the first size aspect. A system includes a size determining module determining a first size aspect of first content that is to be presented in a graphical user interface. The system includes a content module obtaining second content based on the first size aspect, the second content having a second size aspect with a predefined relationship to the first size aspect. The system includes a page generating module causing the second content to be presented in the graphical user interface with the first content.

Abstract: In particular embodiments a social networking system may receive from an external system outside the social-networking system, a request comprising a user identifier associated with a user of the social-networking system, query a social graph for stories generated by one or more connections of the user on the social-networking system, and transmit the stories to the external system. Similarly the social networking system may receive, from an external system outside of the social networking system, a request comprising a user identifier associated with a user of the social networking system, a content identifier, and a action performed by the user on the content identifier, generate a story for the received request, and publish the story to one or more connections of the user on the social networking system.