Abstract: A system and method for detecting one or more advertisements broadcast on a channel in real time includes a step of extracting a first set of audio fingerprints and a first set of video fingerprints. The first set of audio fingerprints and the first set of video fingerprints correspond to a media content broadcast on the channel. The method also includes a step of generating a set of digital signature values. The set of digital signature values corresponds to an extracted set of video fingerprints. The method also includes a step of detecting the one or more advertisements broadcast on the channel with the processor. The first set of video fingerprints and the audio fingerprints is extracted sequentially in the real time.

Abstract: A system and method for hardware agnostic detection of one or more advertisements broadcasted across one or more channels includes extracting a first set of audio fingerprints and a first set of video fingerprints. The method also includes generating a set of digital signature values corresponding to an extracted set of video fingerprints, and normalizing each frame of a pre-determined number of frames of a video. The method also includes scaling each frame of the corresponding pre-determined number of frames of the video clip to a pre-defined scale. Each frame corresponds to the broadcasted media content on the channel. The method also includes trimming a first pre-defined region and a second pre-defined region of each frame by a pre-defined percentage of a frame width, a frame height and a pre-defined number of pixels in each frame.

Abstract: A method and system for identifying users across multiple communication devices. The method includes creating a first dataset of communication devices, where the first dataset includes at least one device identification number, one or more device details and one or more user behaviour information. Further, the method includes creating a second dataset of communication devices, where the second dataset includes one or more cookie identification numbers, one or more device details and one or more user behavior information. Further, the method includes correlating the first dataset and the second dataset to statistically determine a plurality of matching communication devices of the unique user, where the correlation is based on the one or more device details and the one or more user behavior details. Finally, the method includes storing the plurality of matching communication devices in a third dataset.

Abstract: A method and system is provided for retargeting a user across multiple devices. The method includes broadcasting a media mixed with an audio data stream to one or more electronic devices, where the audio data stream contains an identifier. Further, the method includes receiving the audio data stream on at least one communication device. The method further includes deciphering the identifier from the audio data stream. The method further includes receiving the identifier & device data at a server, where the device data includes device information of the at least one communication device. Finally, the method includes sending one or more messages to the at least one communication device, where the one or more messages is related to the identifier.