Abstract: A method and apparatus for tracking a conversion of an advertisement provided through an application are disclosed. The method includes generating, in response to selection of an advertisement through a first application installed on a first user terminal, a click log including a first advertiser identifier corresponding to an advertiser of the advertisement and a first user identifier corresponding to the first user terminal, generating, in response to reading of an informational message through a second application installed on a second user terminal, a conversion log including a second advertiser identifier corresponding to a sender of the informational message and a second user identifier corresponding to the second user terminal, and tracking whether a conversion event occurs due to the advertisement by mapping the click log and the conversion log.

Abstract: A method and apparatus for tracking a conversion of an advertisement provided through an application are disclosed. The method includes generating, in response to selection of an advertisement through a first application installed on a first user terminal, a click log including a first advertiser identifier corresponding to an advertiser of the advertisement and a first user identifier corresponding to the first user terminal, generating, in response to reading of an informational message through a second application installed on a second user terminal, a conversion log including a second advertiser identifier corresponding to a sender of the informational message and a second user identifier corresponding to the second user terminal, and tracking whether a conversion event occurs due to the advertisement by mapping the click log and the conversion log.

Abstract: Disclosed herein is a packing box in which the size and shape of an accommodation space are easily changeable to ensure convenient use of the contents. The packing box includes a rectangular bottom member and four sidewall members adapted to be erected at an outer perimeter of the bottom member, thereby defining an accommodation space having an open top. The sidewall members are divided into a pair of fixed sidewall members disposed facing each other to be vertically erected and fixed, and a pair of rotating sidewall members disposed facing each other between the fixed sidewall members to be inclined to an outside of the bottom member with respect to a vertical position thereof. The packing box includes at least one covering member to cover a gap between the fixed sidewall member and the rotating sidewall member when the rotating sidewalls are inclined.

Abstract: Disclosed herein is a packing box in which the size and shape of an accommodation space are easily changeable to ensure convenient use of the contents. The packing box includes a rectangular bottom member and four sidewall members adapted to be erected at an outer perimeter of the bottom member, thereby defining an accommodation space having an open top. The sidewall members are divided into a pair of fixed sidewall members disposed facing each other to be vertically erected and fixed, and a pair of rotating sidewall members disposed facing each other between the fixed sidewall members to be inclined to an outside of the bottom member with respect to a vertical position thereof. The packing box includes at least one covering member to cover a gap between the fixed sidewall member and the rotating sidewall member when the rotating sidewalls are inclined.

Abstract: A method and apparatus for reproducing network content are provided. An apparatus for reproducing network content includes a first content list queue storing a content list received from content providing servers; a content list queue management module changing a content list stored in the first content list queue according to a user's command to change the content list; a second content list queue storing the content list changed by the content list queue management module; a content pre-fetch module pre-fetching at least one element of content from the content providing servers based on the second content list queue and storing the content in a local storage unit; and a content reproduction module seamlessly reproducing the at least one element of content stored in the local storage unit.

Abstract: A method of displaying data including searching for target content that matches information indicated by a first coordinate on a first coordinate axis and information indicated by a second coordinate on a second coordinate axis, and displaying the target content at a position corresponding to the first coordinate and the second coordinate.

Abstract: Provided are a method and apparatus for executing a web application, the method including receiving a predetermined application program interface (API) set from an external device in which APIs are stored, parsing and storing the received API set, and executing the web application by using at least one of APIs included in the parsed API set.

Abstract: Provided are a method of automatically adjusting content rendering devices according to the genres of content, and a broadcasting system and a receiving system that perform the method. The broadcasting system broadcasts a composite data set that includes content and meta data, the meta data including set values of optimal images and sounds depending on the program genre of the content. The receiving system receives and parses the broadcasted composite data set into the original content and the meta data associated with the original content. The receiving system processes the set values of the optimal images and sounds of the corresponding broadcast genre from the meta data so as to automatically adjust a content rendering device such as a video display system or an audio system. Thus, an optimal visual and audio environment is established.

Abstract: There is provided a broadcast-receiving apparatus and a method of outputting data by a broadcast-receiving apparatus capable of outputting media content and real-time broadcasting data at the same time. According to an aspect of the present invention, there is provided a broadcast-receiving apparatus, including a receiving unit which receives a data broadcasting signal through a data broadcasting channel, an extracting unit which extracts data from the received data broadcasting signal, and a merging unit which merges the extracted data with media content that is being output.

Abstract: A method and apparatus for reproducing network content are provided. An apparatus for reproducing network content includes a first content list queue storing a content list received from content providing servers; a content list queue management module changing a content list stored in the first content list queue according to a user's command to change the content list; a second content list queue storing the content list changed by the content list queue management module; a content pre-fetch module pre-fetching at least one element of content from the content providing servers based on the second content list queue and storing the content in a local storage unit; and a content reproduction module seamlessly reproducing the at least one element of content stored in the local storage unit.