Abstract: A device endpoint is accessed through an off-premise communications network relative to the device endpoint. The device endpoint is registered to a virtual device object in data storage of a device service, the device service and the device endpoint communicating across the off-premise communications network, the virtual device object storing a secure device endpoint identifier of the device endpoint. A virtual device identifier associated with the secure device endpoint identifier of the device endpoint is stored in the virtual device object. A request to access the device endpoint using the virtual device identifier is received. The secure device endpoint identifier associated with the virtual device identifier in the virtual device object is read. The device endpoint is notified of a pending job associated with the secure device endpoint identifier. The pending job is communicated to the device endpoint identified by the secure device endpoint identifier.

Abstract: A method including accessing a website comprising one or more webpages. The method may also include determining, by a processor, one or more modifications to the one or more webpages of the web site configured to improve a search engine optimization (SEO) of the web site. The method may also include determining, by the processor, software code configured to enact the one or more modifications. The method may also include determining, by the processor, group-specific instructions configured to insert the software code into the one or more webpages of the website via attribute overwriting. The method may also include installing the group-specific instructions into an application stack of the web site so that device browsers executing code of the web site, to render the one or more of the webpages, execute the software code.

Abstract: A device endpoint is accessed through an off-premise communications network relative to the device endpoint. The device endpoint is registered to a virtual device object in data storage of a device service, the device service and the device endpoint communicating across the off-premise communications network, the virtual device object storing a secure device endpoint identifier of the device endpoint. A virtual device identifier associated with the secure device endpoint identifier of the device endpoint is stored in the virtual device object. A request to access the device endpoint using the virtual device identifier is received. The secure device endpoint identifier associated with the virtual device identifier in the virtual device object is read. The device endpoint is notified of a pending job associated with the secure device endpoint identifier. The pending job is communicated to the device endpoint identified by the secure device endpoint identifier.

Abstract: A processor receives one or more types of marketing data including but not limited to SEO data, site crawl and log file data, web analytics data, competitor data, paid media spend & performance data, CDP, CRM, ABM, Ecommerce, internal search, and online-to-offline dataO2O. The received marketing data is processed by an optimization engine to calculate optimizations for URLs, pages, page components, page fragments, or websites, such types of optimizations including at least one of, removing duplicate content, optimizing tags and titles, optimizing mobile image and video media, optimizing product offers, optimizing calls to action, optimizing personalized content, optimizing marketing offers, or optimizing user experiences accessed through the use of a browser. A publisher processes the optimization into, each instruction associated with at least one of URLs, pages, page components, page fragments, or websites.

Abstract: A device endpoint is accessed through an off-premise communications network relative to the device endpoint. The device endpoint is registered to a virtual device object in data storage of a device service, the device service and the device endpoint communicating across the off-premise communications network, the virtual device object storing a secure device endpoint identifier of the device endpoint. A virtual device identifier associated with the secure device endpoint identifier of the device endpoint is stored in the virtual device object. A request to access the device endpoint using the virtual device identifier is received. The secure device endpoint identifier associated with the virtual device identifier in the virtual device object is read. The device endpoint is notified of a pending job associated with the secure device endpoint identifier. The pending job is communicated to the device endpoint identified by the secure device endpoint identifier.

Abstract: A method for pairing web pages with keywords may include obtaining a keyword paired with a public web page, the public web page configured to be published at a public address; determining a mapping between the public address of the public web page and an internal address of an internal web page that corresponds to the public web page, the internal address pointing to the internal web page used in a content management system that generates the internal web page and the public web page; creating a keyword-page pairing entry that includes the keyword and the mapping between the public address and the internal address, the keyword-page pairing entry indicating the keyword is paired with the internal web page; and sending the keyword-page pairing entry to the content management system.

Abstract: Systems, methods, and software are disclosed herein for operating a notification service for notifying affected users of modifications made to features in a software application. The notification service maintains a database comprising a list of the features in the software application and a list of users associated with each of the features. The notification service detects at least a modification to a feature in the software application that requires affected users to be notified. In response to detecting the modification to the feature, the notification service queries the database based at least on an identify of the feature associated with the modification to identify the affected users. Notifications are then generated and communicated to the affected users indicative of at least the modification to the feature in the software application.

Abstract: Systems, methods, and software are disclosed herein for operating a notification service for notifying affected users of modifications made to features in a software application. The notification service maintains a database comprising a list of the features in the software application and a list of users associated with each of the features. The notification service detects at least a modification to a feature in the software application that requires affected users to be notified. In response to detecting the modification to the feature, the notification service queries the database based at least on an identify of the feature associated with the modification to identify the affected users. Notifications are then generated and communicated to the affected users indicative of at least the modification to the feature in the software application.

Abstract: SEO for an entire website can change the presence of the website on the internet, and change which webpages of the website rank higher for different internet searches. The SEO optimized website can provide a particular webpage in response to a particular search engine query rather than a generic landing page. SEO can determine a unified website configuration having individual webpages with higher search engine rankings for specific search engine parameters. This can allow for enhanced search engine optimization that directs search engine results to rank selected pages within a website higher than others to provide a more directed search result within the website.

Abstract: A method for estimating web traffic to a website is disclosed. The method may include obtaining a first set of reporting information from a secured external source that directs traffic to the website. The first set of reporting information may have a corresponding portion of reporting information which is not provided from the secured external source. The method may include obtaining a second set of reporting information from a unsecured external source that directs traffic to the website. The second set of reporting information may be different than the first set of reporting information. The method may also include generating an estimation of the corresponding portion of reporting information which is not provided from the secured external source by correlating the second set of reporting information with the first set of reporting information.

Abstract: A method of optimizing placement of references to an entity includes identifying at least search term to be optimized, determining a score for results of a search of a network with respect to the entity, determining costs associated with improving the score, and determining values associated with improving the score.

Abstract: A first computer utilizes a logical connection with a second computer. The logical connection comprises multiple physical network connections using multiple physical network devices on the first computer. Two or more of the physical network devices of a logical connection are used to transfer packets of a single data transfer such as a database request or response. A logical connection can include a single physical network device on the second computer creating a one-to-many logical connection or may also include multiple physical network devices on the second computer creating a many-to-many logical connection.

Abstract: A method of optimizing digital content for searches performed on mobile devices. The method may include receiving digital content that includes one or more pages and analyzing the digital content to determine one or more properties of the digital content that relate to placement of a reference to the digital content in mobile search results. The method may also include analyzing the properties of the digital content to determine one or more optimizations to apply to the digital content to improve the placement of the reference to the digital content in the mobile search results. In addition, the method may include generating one or more recommendations for adapting the digital content based on the optimizations.

Abstract: A method of determining search engine rank for digital content. The method may include performing a search for digital content on a network using a search term to obtain search results. The method may also include obtaining search engine optimization data from the search results and analyzing the search engine optimization data to determine a position of digital content related to an entity with respect to non-category specific search results and sub-links of non-category specific search results.

Abstract: Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed.

Abstract: Particular embodiments comprise a method for estimating the value of an organic marketing campaign. A computing device receives an identification of one or more entry pages associated with a website, as well as one or more keywords related to the entry pages. The computing device may determine conversion data, wherein the conversion data is based on traffic information identifying visits to at least one of the entry pages, and wherein the visits comprise organic referrals from a search engine. Using the keywords, the computing device may retrieve organic search results from the search engine, and then analyze the organic search results to determine rank positions of the entry pages. Finally, the computing device may identify a correlation between the rank positions of the entry pages, the conversion data, and the keywords.

Abstract: In an example embodiment, signals are collected from one or more first channels in a communication network. The one or more first channels may include at least one of organic search, paid search, or social media. Based on the collected signals, a recommendation is made with respect to a campaign within a second channel.

Abstract: One embodiment includes a method for estimating web traffic to a website. The method includes obtaining a subset of first set of reporting information from a secured external source and a second set of reporting information from a unsecured external source. The first set of reporting information includes a corresponding set of secured reporting information which is not provided. The method also includes generating an estimation of the amount of traffic directed to the website from the secured external source by correlating the second set of reporting information with the first set of reporting information, and obtaining an estimated revenue value of the traffic from both the secured external source and unsecured external source based on the estimation of the amount of traffic directed to the website from the secured external source and an amount traffic directed to the website from the unsecured external source.

Abstract: A method of performing an audit of auditable objects within webpages of a website includes identifying an auditable object marker and crawling a portion of a website to identify multiple webpages of the website that each include the auditable object marker. The method may further include configuring an audit rule to determine a property of an auditable object of each of the webpages where the auditable object marker is associated with the auditable object. The method may further include performing an audit of each of the webpages according to the audit rule to determine the property of the auditable object for each of the webpages and grouping the webpages based on the property of the auditable object for each of the webpages.

Abstract: One example embodiment includes a method for indexing online references of an entity. The method includes identifying one or more channels of the Internet to be searched for references to an entity and identifying one or more signals to be evaluated within each of the one or more channels. The method also includes crawling the Internet for online references to the entity, wherein crawling the Internet comprises searching the one or more channels of the Internet for references to the entity and evaluating the one or more signals. The method further includes constructing a reverse index of the references, wherein the reverse index is based on each channel in which a reference is found and the one or more signals evaluated for the reference.