Abstract: Disclosed herein are system, method, and computer program product embodiments for automatically transitioning a user from a call to action (CTA) to an enrollment interface. An embodiment operates by receiving a request from a user's device to display web content. The requested web content is displayed along with a CTA. When the CTA is selected by the user, an e-mail client associated with the user's device automatically opens, generates an electronic message based on the selected CTA, and populates a recipient address and a code associated with the CTA within the electronic message. Upon its receipt, the electronic message is processed by enrolling the user in a campaign associated with the CTA based on the code and the user's e-mail address. An electronic message is generated and sent to the user's e-mail address that contains a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy.

Abstract: A system for expanding the operation and play of gaming devices such as slot machines is disclosed. It employs an enhanced gaming device including an audio and a video channel between the gaming device and a central location manned by one or more concierges who can communicate with the player, answer questions, make reservations and, in general, attend to the requests of the player. Selected video displays under the control of the concierge are substituted for the normal video display such as a pay table at the gaming device. Communication is initiated by the player by lifting a handset, operating a call button or by inserting a club card into a card slot. Any of these actions will place the call in a queue for answering. If a club card was inserted, player data is displayed before a concierge and the player views an image of the concierge. Player requests may then be addressed. Other calls are likewise addressed. Machine malfunction, jackpot win and coin in/coin out data also trigger concierge response.