Patents by Inventor Mainak Mazumdar
Mainak Mazumdar has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
-
Publication number: 20230196414Abstract: Disclosed examples access first impression data representative of first impressions collected by an impression monitor system, the first impressions corresponding to the media accessed at a plurality of client devices; generate a panelist impressions composition by removing at least one duplicate impression from second impression data, the second impression data representative of second impressions logged by meters installed at the client devices, the duplicate impression corresponding to one or more accesses to the media represented in both the first impression data and the second impression data for a same audience member; determine an error value for the media based on the panelist impressions composition and a database proprietor impression composition, the database proprietor impression composition provided by a database proprietor for the media; and determine an error-corrected impression composition based on the error value and the panelist impressions composition.Type: ApplicationFiled: February 13, 2023Publication date: June 22, 2023Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine, Alexandros Deliyannis
-
Patent number: 11682048Abstract: Disclosed examples include causing transmission of a first network communication to a first intermediary server based on a first priority of the first intermediary server, the first network communication indicative of access to media at a client device, the first intermediary server separate from a database proprietor server of a database proprietor that provides a service to registered users of the database proprietor; and cause transmission of a second network communication to a second intermediary server based on a second priority of the second intermediary server, the second network communication indicative of the access to the media at the client device.Type: GrantFiled: October 7, 2021Date of Patent: June 20, 2023Assignee: The Nielsen Company (US), LLCInventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
-
Patent number: 11580576Abstract: An example apparatus includes: at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: access a cookie at a client device, the cookie including a priority listing indicative of an order in which beacon requests are to be sent to ones of a plurality of database proprietors; cause a first beacon request to be sent to a first database proprietor server, the first database proprietor server corresponding to a highest priority in the priority listing of the cookie, the first beacon request indicative of access to media at the client device; and cause a second beacon request to be sent to a second database proprietor server, the second database proprietor server corresponding to a lower priority than the highest priority in the priority listing of the cookie, the second beacon request indicative of the access to the media at the client device.Type: GrantFiled: July 16, 2021Date of Patent: February 14, 2023Assignee: THE NIELSEN COMPANY (US), LLCInventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine, Alexandros Deliyannis
-
Publication number: 20220027958Abstract: Disclosed examples include causing transmission of a first network communication to a first intermediary server based on a first priority of the first intermediary server, the first network communication indicative of access to media at a client device, the first intermediary server separate from a database proprietor server of a database proprietor that provides a service to registered users of the database proprietor; and cause transmission of a second network communication to a second intermediary server based on a second priority of the second intermediary server, the second network communication indicative of the access to the media at the client device.Type: ApplicationFiled: October 7, 2021Publication date: January 27, 2022Inventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
-
Publication number: 20210342892Abstract: An example apparatus includes: at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: access a cookie at a client device, the cookie including a priority listing indicative of an order in which beacon requests are to be sent to ones of a plurality of database proprietors; cause a first beacon request to be sent to a first database proprietor server, the first database proprietor server corresponding to a highest priority in the priority listing of the cookie, the first beacon request indicative of access to media at the client device; and cause a second beacon request to be sent to a second database proprietor server, the second database proprietor server corresponding to a lower priority than the highest priority in the priority listing of the cookie, the second beacon request indicative of the access to the media at the client device.Type: ApplicationFiled: July 16, 2021Publication date: November 4, 2021Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine, Alexandros Deliyannis
-
Patent number: 11144967Abstract: Methods and apparatus to determine media impressions using distributed demographic information are disclosed.Type: GrantFiled: December 6, 2019Date of Patent: October 12, 2021Assignee: THE NIELSEN COMPANY (US), LLCInventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
-
Patent number: 11068944Abstract: A disclosed example to monitor access to media includes; a communication interface to send a uniform resource locator (URL) scrape instruction to a client computer in response to a first request from the client computer, the first request indicative of access to the media at the client computer; a processor in circuit with the communication interface; and memory including machine readable instructions that, when executed by the processor, cause the processor to: provide the URL scrape instruction to the communication interface when a URL of a host website of the media is not obtainable by the processor from the first request, the URL scrape instruction to cause the client computer to: (1) read the URL of the host website from an address bar of a web browser at the client computer, and (2) send the URL of the host website to a server; and store a logged impression of the media in association with the URL of the host website from the client computer.Type: GrantFiled: April 3, 2019Date of Patent: July 20, 2021Assignee: The Nielsen Company (US), LLCInventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine, Alexandros Deliyannis
-
Publication number: 20200226639Abstract: Methods and apparatus to determine media impressions using distributed demographic information are disclosed.Type: ApplicationFiled: December 6, 2019Publication date: July 16, 2020Inventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
-
Patent number: 10567824Abstract: Computer implemented methods and systems select television inventory units for a television advertising campaign. The method includes: (a) receiving information identifying (i) a target television audience, (ii) a plurality of television inventory units and a given price for each television inventory unit, and (iii) a budget for the television advertising campaign; (b) determining the probability of the target television audience viewing each of the plurality of television inventory units based on historical television viewing data; (c) for feasible combinations of television inventory units meeting the budget for the television advertising campaign, determining an expected target television audience reach based on the probabilities determined in step (b); and (d) selecting the feasible combination of television inventory units providing the greatest television audience reach for the television advertising campaign. The methods and systems can also be used for other media advertising campaigns including, e.g.Type: GrantFiled: September 30, 2015Date of Patent: February 18, 2020Assignee: Simulmedia, Inc.Inventors: Xiao Fu, Kyle J. Hubert, Mainak Mazumdar
-
Patent number: 10504157Abstract: Methods and apparatus to determine media impressions using distributed demographic information are disclosed.Type: GrantFiled: February 3, 2017Date of Patent: December 10, 2019Assignee: The Nielsen Company (US), LLCInventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
-
Publication number: 20190228440Abstract: A disclosed example to monitor access to media includes; a communication interface to send a uniform resource locator (URL) scrape instruction to a client computer in response to a first request from the client computer, the first request indicative of access to the media at the client computer; a processor in circuit with the communication interface; and memory including machine readable instructions that, when executed by the processor, cause the processor to: provide the URL scrape instruction to the communication interface when a URL of a host website of the media is not obtainable by the processor from the first request, the URL scrape instruction to cause the client computer to: (1) read the URL of the host website from an address bar of a web browser at the client computer, and (2) send the URL of the host website to a server; and store a logged impression of the media in association with the URL of the host website from the client computer.Type: ApplicationFiled: April 3, 2019Publication date: July 25, 2019Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine, Alexandros Deliyannis
-
Patent number: 10269044Abstract: An example involves, in response to a first request from a first client device, logging a first impression in association with a first identifier corresponding to media accessed by the first client device that generated the first request, and sending a communication to the first client device. The communication is to cause the first client device to send the first identifier to a database proprietor in association with a cookie identifier of the first client device. Second impressions are logged in response to second requests received from second client devices. The second impressions are associated with the first identifier and correspond to access to the media by the second client devices. A report is generated based on the first impression and corresponding first demographic information from the database proprietor, and based on the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor.Type: GrantFiled: December 28, 2015Date of Patent: April 23, 2019Assignee: The Nielsen Company (US), LLCInventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
-
Publication number: 20170148066Abstract: Methods and apparatus to determine media impressions using distributed demographic information are disclosed.Type: ApplicationFiled: February 3, 2017Publication date: May 25, 2017Inventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
-
Publication number: 20170094337Abstract: Computer implemented methods and systems select television inventory units for a television advertising campaign. The method includes: (a) receiving information identifying (i) a target television audience, (ii) a plurality of television inventory units and a given price for each television inventory unit, and (iii) a budget for the television advertising campaign; (b) determining the probability of the target television audience viewing each of the plurality of television inventory units based on historical television viewing data; (c) for feasible combinations of television inventory units meeting the budget for the television advertising campaign, determining an expected target television audience reach based on the probabilities determined in step (b); and (d) selecting the feasible combination of television inventory units providing the greatest television audience reach for the television advertising campaign. The methods and systems can also be used for other media advertising campaigns including, e.g.Type: ApplicationFiled: September 30, 2015Publication date: March 30, 2017Applicant: Simulmedia, Inc.Inventors: Xiao Fu, Kyle J. Hubert, Mainak Mazumdar
-
Patent number: 9596151Abstract: Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An method includes sending to a client computer, via a processor serving a first internet domain, a response to a first request, the first request sent to the first internet domain and indicative of access to media at the client computer, the response to instruct the client computer to send a second request to an intermediary serving a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, wherein the intermediary is to transmit first data about the second request to a data collection server of an audience measurement entity and second data about the second request to an entity of the second internet domain and logging an impression of the media.Type: GrantFiled: February 27, 2014Date of Patent: March 14, 2017Assignee: THE NIELSEN COMPANY (US), LLC.Inventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
-
Patent number: 9497090Abstract: Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions.Type: GrantFiled: August 19, 2014Date of Patent: November 15, 2016Assignee: THE NIELSEN COMPANY (US), LLCInventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
-
Patent number: 9344343Abstract: An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.Type: GrantFiled: November 30, 2012Date of Patent: May 17, 2016Assignee: The Nielsen Company (US), LLCInventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
-
Publication number: 20160134700Abstract: An example involves, in response to a first request from a first client device, logging a first impression in association with a first identifier corresponding to media accessed by the first client device that generated the first request, and sending a communication to the first client device. The communication is to cause the first client device to send the first identifier to a database proprietor in association with a cookie identifier of the first client device. Second impressions are logged in response to second requests received from second client devices. The second impressions are associated with the first identifier and correspond to access to the media by the second client devices. A report is generated based on the first impression and corresponding first demographic information from the database proprietor, and based on the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor.Type: ApplicationFiled: December 28, 2015Publication date: May 12, 2016Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
-
Patent number: 9294368Abstract: An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.Type: GrantFiled: November 30, 2012Date of Patent: March 22, 2016Assignee: The Nielsen Company (US), LLCInventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
-
Patent number: 9230167Abstract: Methods, apparatus, and articles of manufacture to measure geographical features using an image of a geographical location are disclosed. An example method includes dividing an image of a geographic area of interest into geographical zones, the geographical zones being representative of different physical geographical areas; modifying boundaries of a first one of the geographical zones to more closely conform to an observable landmark or a geographical location observable by a person located in the first one of the geographical zones; storing descriptions for the geographical zones in a computer memory based on the modified boundaries of the first one of the geographical zones; and storing a value representative of a geographical feature represented in the image for the first one of the geographical zones.Type: GrantFiled: September 29, 2014Date of Patent: January 5, 2016Assignee: The Nielsen Company (US), LLC.Inventors: David Miller, Pawel Mikolaj Bedynski, Mainak Mazumdar, Ludo Daemen