Patents by Inventor Mainak Mazumdar

Mainak Mazumdar has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 9218612
    Abstract: An example method involves receiving, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client. The first request includes identifying information identifying the media. A substitute value is generated at the first internet domain, the substitute value corresponding to the identifying information and obfuscating an identity of the media. If the client is not known, a response including the substitute value in place of the identifying information is sent from the first internet domain to the client. The response instructs the client to send a second request to a second internet domain, the second request includes the substitute value to hide the identity of the media within the second internet domain. If the client is known, an impression of the media is logged without sending the second request to the second internet domain.
    Type: Grant
    Filed: September 29, 2014
    Date of Patent: December 22, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
  • Patent number: 9118542
    Abstract: Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.
    Type: Grant
    Filed: January 31, 2013
    Date of Patent: August 25, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
  • Patent number: 9058617
    Abstract: Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.
    Type: Grant
    Filed: January 31, 2013
    Date of Patent: June 16, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
  • Patent number: 9002114
    Abstract: Methods, apparatus, and articles of manufacture to measure geographical features using an image of a geographical location are disclosed. An example method includes dividing, with a processor, an image of a geographic area of interest into a plurality of geographical zones, the geographical zones being representative of different geographical areas having approximately equal physical areas, measuring, with the processor, a geographical feature represented in the image for corresponding ones of the plurality of geographical zones, storing descriptions for the geographical zones in a computer memory, and storing values representative of the geographical feature of the geographical zones.
    Type: Grant
    Filed: December 8, 2011
    Date of Patent: April 7, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: David Miller, Pawel Mikolaj Bedynski, Mainak Mazumdar, Ludo Daemen
  • Publication number: 20150095138
    Abstract: A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience. The total television audience is representative of audience members across a plurality of television networks. The internet publisher audience is representative of audience members of one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach.
    Type: Application
    Filed: December 5, 2014
    Publication date: April 2, 2015
    Inventors: Kumar Nagaraja Rao, Peng Fei Yi, Seema Varma Srivastava, Peter Campbell Doe, Paul Donato, Mainak Mazumdar, David Wong
  • Patent number: 8973023
    Abstract: A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach between a total television audience and an internet publisher audience for a demographic group. The total television audience is representative of audience members across a plurality of television networks, and the internet publisher audience is representative of audience members across one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach.
    Type: Grant
    Filed: February 27, 2013
    Date of Patent: March 3, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: Kumar Nagaraja Rao, Peng Fei Yi, Seema Varma Srivastava, Peter Campbell Doe, Paul Donato, Mainak Mazumdar, David Wong
  • Publication number: 20150016730
    Abstract: Methods, apparatus, and articles of manufacture to measure geographical features using an image of a geographical location are disclosed. An example method includes dividing an image of a geographic area of interest into geographical zones, the geographical zones being representative of different physical geographical areas; modifying boundaries of a first one of the geographical zones to more closely conform to an observable landmark or a geographical location observable by a person located in the first one of the geographical zones; storing descriptions for the geographical zones in a computer memory based on the modified boundaries of the first one of the geographical zones; and storing a value representative of a geographical feature represented in the image for the first one of the geographical zones.
    Type: Application
    Filed: September 29, 2014
    Publication date: January 15, 2015
    Inventors: David Miller, Pawel Mikolaj Bedynski, Mainak Mazumdar, Ludo Daemen
  • Publication number: 20150019327
    Abstract: An example method involves receiving, at a first internet domain, a first request from a client device, the first request indicative of access to media at the client. The first request includes identifying information identifying the media. A substitute value is generated at the first internet domain, the substitute value corresponding to the identifying information and obfuscating an identity of the media. If the client is not known, a response including the substitute value in place of the identifying information is sent from the first internet domain to the client. The response instructs the client to send a second request to a second internet domain, the second request includes the substitute value to hide the identity of the media within the second internet domain. If the client is known, an impression of the media is logged without sending the second request to the second internet domain.
    Type: Application
    Filed: September 29, 2014
    Publication date: January 15, 2015
    Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
  • Publication number: 20140358676
    Abstract: Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions.
    Type: Application
    Filed: August 19, 2014
    Publication date: December 4, 2014
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
  • Patent number: 8843626
    Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
    Type: Grant
    Filed: November 30, 2012
    Date of Patent: September 23, 2014
    Assignee: The Nielsen Company (US), LLC
    Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
  • Publication number: 20140250223
    Abstract: Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An method includes sending to a client computer, via a processor serving a first internet domain, a response to a first request, the first request sent to the first internet domain and indicative of access to media at the client computer, the response to instruct the client computer to send a second request to an intermediary serving a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, wherein the intermediary is to transmit first data about the second request to a data collection server of an audience measurement entity and second data about the second request to an entity of the second internet domain and logging an impression of the media.
    Type: Application
    Filed: February 27, 2014
    Publication date: September 4, 2014
    Inventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
  • Patent number: 8713168
    Abstract: Methods and apparatus to determine media impressions using distributed demographic information are disclosed. An example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, the intermediary to transmit an indication of the second request to an entity of the second internet domain, and logging an impression of the media.
    Type: Grant
    Filed: September 21, 2011
    Date of Patent: April 29, 2014
    Assignee: The Nielsen Company (US), LLC
    Inventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine
  • Publication number: 20130148895
    Abstract: Methods, apparatus, and articles of manufacture to measure geographical features using an image of a geographical location are disclosed. An example method includes dividing, with a processor, an image of a geographic area of interest into a plurality of geographical zones, the geographical zones being representative of different geographical areas having approximately equal physical areas, measuring, with the processor, a geographical feature represented in the image for corresponding ones of the plurality of geographical zones, storing descriptions for the geographical zones in a computer memory, and storing values representative of the geographical feature of the geographical zones.
    Type: Application
    Filed: December 8, 2011
    Publication date: June 13, 2013
    Inventors: David Miller, Pawel Mikolaj Bedynski, Mainak Mazumdar, Ludo Daemen
  • Publication number: 20130145022
    Abstract: Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier.
    Type: Application
    Filed: January 31, 2013
    Publication date: June 6, 2013
    Inventors: Seema Varma Srivastava, James R. Oliver, Paul Donato, Mainak Mazumdar, Juliette Aurisset, Kumar Nagaraja Rao, Albert R. Perez, Josh Gaunt, Yutao Peng
  • Publication number: 20130097311
    Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
    Type: Application
    Filed: November 30, 2012
    Publication date: April 18, 2013
    Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
  • Publication number: 20130097312
    Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
    Type: Application
    Filed: November 30, 2012
    Publication date: April 18, 2013
    Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
  • Patent number: 8370489
    Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
    Type: Grant
    Filed: September 21, 2011
    Date of Patent: February 5, 2013
    Assignee: The Nielsen Company (US), LLC
    Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
  • Publication number: 20120239809
    Abstract: Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
    Type: Application
    Filed: September 21, 2011
    Publication date: September 20, 2012
    Inventors: Mainak Mazumdar, Kevin Geraghty, Ronan Heffernan, Mark Kalus, Ari Paparo, Steven J. Splaine
  • Publication number: 20120158954
    Abstract: Example methods and apparatus to determine media impressions using distributed demographic information are disclosed. A disclosed example method to monitor media content exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to an intermediary associated with a sub-domain of a second internet domain, the second request to be indicative of the access to the media at the client computer, the intermediary to transmit an indication of the second request to an entity of the second internet domain, and logging an impression of the media.
    Type: Application
    Filed: September 21, 2011
    Publication date: June 21, 2012
    Inventors: Ronan Heffernan, Kevin Geraghty, Mark Kalus, Mainak Mazumdar, Ari Paparo, Steven John Splaine