Patents by Inventor Matthew B. Reid
Matthew B. Reid has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20230283820Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media.Type: ApplicationFiled: March 14, 2023Publication date: September 7, 2023Inventors: Michael Sheppard, Matthew B. Reid, Alejandro Terrazas, Jonathan Sullivan, Peter Lipa
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Patent number: 11638053Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media.Type: GrantFiled: October 26, 2020Date of Patent: April 25, 2023Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Matthew B. Reid, Alejandro Terrazas, Jonathan Sullivan, Peter Lipa
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Patent number: 11562015Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.Type: GrantFiled: January 21, 2022Date of Patent: January 24, 2023Assignee: The Nielsen Company (US), LLCInventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Publication number: 20220405786Abstract: Methods and apparatus to correct for deterioration of a demographic model to associate demographic information with media impression information are disclosed. An example method includes estimating first and second ages of audience members based on demographic information; estimating a third age of an audience member who is not included in the audience members; applying a window function to the second ages to determine a distribution of ages based on the third age; multiplying window values by the first ages to determine corrected first age components; dividing a total of the corrected first age components by a sum of the window values to determine an estimated age of the audience member at a first time; and determining the corrected age of the audience member at a second time based on the estimated age of the audience member at the first time and a time difference between the first and second times.Type: ApplicationFiled: June 30, 2022Publication date: December 22, 2022Inventors: Michael Sheppard, Jonathan Sullivan, Matthew B. Reid, Alejandro Terrazas
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Patent number: 11496433Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.Type: GrantFiled: June 24, 2019Date of Patent: November 8, 2022Assignee: THE NIELSEN COMPANY (US), LLCInventors: Michael Richard Sheppard, Matthew B. Reid, Alejandro Terrazas, Peter Otto Robert Lipa, Brian George Schiller
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Patent number: 11381860Abstract: Methods and apparatus to correct for deterioration of a demographic model to associate demographic information with media impression information are disclosed. An example method includes estimating first and second ages of audience members based on demographic information; estimating a third age of an audience member who is not included in the audience members; applying a window function to the second ages to determine a distribution of ages based on the third age; multiplying window values by the first ages to determine corrected first age components; dividing a total of the corrected first age components by a sum of the window values to determine an estimated age of the audience member at a first time; and determining the corrected age of the audience member at a second time based on the estimated age of the audience member at the first time and a time difference between the first and second times.Type: GrantFiled: January 22, 2021Date of Patent: July 5, 2022Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Jonathan Sullivan, Matthew B. Reid, Alejandro Terrazas
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Publication number: 20220167037Abstract: Methods and apparatus to correct for deterioration of a demographic model to associate demographic information with media impression information are disclosed. An example method includes estimating first and second ages of audience members based on demographic information; estimating a third age of an audience member who is not included in the audience members; applying a window function to the second ages to determine a distribution of ages based on the third age; multiplying window values by the first ages to determine corrected first age components; dividing a total of the corrected first age components by a sum of the window values to determine an estimated age of the audience member at a first time; and determining the corrected age of the audience member at a second time based on the estimated age of the audience member at the first time and a time difference between the first and second times.Type: ApplicationFiled: January 22, 2021Publication date: May 26, 2022Inventors: Michael Sheppard, Jonathan Sullivan, Matthew B. Reid, Alejandro Terrazas
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Publication number: 20220147559Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes memory; instructions in the apparatus; and processor circuitry to execute the instruction to, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; generate a product by multiplying a count of the impressions by a square of a count of registered users of a database proprietor exposed to the media; generate a quotient by dividing the product by a count of demographic impressions logged by the database proprietor; and determine a unique audience size based on a square root of the quotient.Type: ApplicationFiled: January 21, 2022Publication date: May 12, 2022Inventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Patent number: 11232148Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.Type: GrantFiled: April 7, 2021Date of Patent: January 25, 2022Assignee: The Nielsen Company (US), LLCInventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Publication number: 20210234776Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example apparatus includes means for logging a plurality of impressions based on impression requests from a plurality of client devices, the plurality of impressions corresponding to media accessed at the client devices; means for obtaining counts, the obtaining means to: obtain a count of demographic impressions logged by a database proprietor; and obtain a count of registered users of the database proprietor exposed to the media; and means for determining a unique audience size by: multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.Type: ApplicationFiled: April 7, 2021Publication date: July 29, 2021Inventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Patent number: 10979324Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.Type: GrantFiled: January 13, 2020Date of Patent: April 13, 2021Assignee: The Nielsen Company (US), LLCInventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Publication number: 20210044849Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media.Type: ApplicationFiled: October 26, 2020Publication date: February 11, 2021Inventors: Michael Sheppard, Matthew B. Reid, Alejandro Terrazas, Jonathan Sullivan, Peter Lipa
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Patent number: 10820026Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media.Type: GrantFiled: December 20, 2018Date of Patent: October 27, 2020Assignee: The Nielsen Company (US), LLCInventors: Michael Sheppard, Matthew B. Reid, Alejandro Terrazas, Jonathan Sullivan, Peter Lipa
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Publication number: 20200228427Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.Type: ApplicationFiled: January 13, 2020Publication date: July 16, 2020Inventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Patent number: 10536358Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.Type: GrantFiled: April 18, 2019Date of Patent: January 14, 2020Assignee: THE NIELSEN COMPANY (US), LLCInventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Publication number: 20190379629Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.Type: ApplicationFiled: June 24, 2019Publication date: December 12, 2019Inventors: Michael Richard Sheppard, Matthew B. Reid, Alejandro Terrazas, Peter Otto Robert Lipa, Brian George Schiller
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Publication number: 20190245760Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. Example instructions cause a machine to at least, based on impression requests from a plurality of client devices via a network, log a plurality of impressions corresponding to media accessed at the client devices; obtain a count of demographic impressions logged by a database proprietor; obtain a count of registered users of the database proprietor exposed to the media; and execute a process to determine a unique audience size by multiplying a count of the plurality of impressions by a square of the count of the registered users to generate a product; dividing the product by the count of the demographic impressions to generate a quotient; and determining the unique audience size based on a square root of the quotient.Type: ApplicationFiled: April 18, 2019Publication date: August 8, 2019Inventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi
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Patent number: 10333882Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate demographics of users employing social media. An example method disclosed herein includes (1) identifying a social media message regarding an asset, the social media message associated with a user identifier associated with the user, (2) determining demographics associated with a group of people exposed to the asset, (3) associating the user identifier with the asset, and (4) repeating (1) to (3). The example method also includes (5) combining demographics associated with two or more different groups of people with which the user identifier is associated to estimate a demographic profile for the user.Type: GrantFiled: December 27, 2013Date of Patent: June 25, 2019Assignee: The Nielsen Company (US), LLCInventors: Michael Richard Sheppard, Matthew B. Reid, Alejandro Terrazas, Peter Otto Robert Lipa, Brian George Schiller
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Publication number: 20190124381Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify co-relationships between media using social media. An example apparatus includes an audience estimator to: estimate a first audience of first media based on a first set of media-exposure social media messages corresponding to client devices referencing the first media, and estimate a second audience of second media based on a second set of media-exposure social media messages corresponding to the client devices referencing the second media.Type: ApplicationFiled: December 20, 2018Publication date: April 25, 2019Inventors: Michael Sheppard, Matthew B. Reid, Alejandro Terrazas, Jonathan Sullivan, Peter Lipa
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Patent number: 10270673Abstract: Methods and apparatus for determining a unique audience exposed to media while reducing memory resources of a computing device are disclosed herein. An example method includes receiving impression requests at a server from a plurality of client devices via a network; based on the impression requests, logging, with the server, a plurality of impressions corresponding to the media accessed at the client devices; obtaining a number of demographic impressions logged by a database proprietor; obtaining a number of registered users of the database proprietor exposed to the media; multiplying, by executing an instruction with a processor, a number of the plurality of impressions by a square of the number of the registered users to generate a product; dividing, by executing an instruction with the processor, the product by a number of the demographic impressions to generate a quotient; and determining, by executing an instruction with the processor, the unique audience based on a square root of the quotient.Type: GrantFiled: January 27, 2016Date of Patent: April 23, 2019Assignee: THE NIELSEN COMPANY (US), LLCInventors: Michael R. Sheppard, Jonathan Sullivan, Peter Lipa, Matthew B. Reid, Peter C. Doe, Peng Fei Yi