Patents by Inventor Molly Poppie

Molly Poppie has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20210406947
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed that estimate the second frequency moment. An example apparatus includes a hashing generator to input a first audience member identifier and a second audience member identifier of the media impression data through a hashing function, an output of the hashing generator being a first bit-value representation of the first audience member identifier and a second bit-value representation of the second audience member identifier, a vector generator to increment first and second values of corresponding first and second positions in a vector based on the first and second bit-value representations, respectively, a second frequency moment generator to estimate the second frequency moment of the media impression data using the vector, and a comparator to, using the second frequency moment, determine whether a computer can complete a query request of the media impression data based on query processing constraints.
    Type: Application
    Filed: June 30, 2020
    Publication date: December 30, 2021
    Inventors: Michael R. Sheppard, Jonathan Sullivan, Jake Ryan Dailey, Diane Morovati Lopez, Molly Poppie
  • Publication number: 20210398151
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate an audience population.
    Type: Application
    Filed: June 22, 2020
    Publication date: December 23, 2021
    Inventors: Michael Sheppard, Edward Murphy, Molly Poppie, Ludo Daemen
  • Publication number: 20210400343
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate an audience population. An example apparatus includes at least one memory; instructions in the apparatus; and processor circuitry to execute the instructions to: determine whether respective ones of respondents are associated with a characteristic; detect unique instances of the respective ones of the respondents; in response to the respective ones of the respondents being associated with the characteristic, increase a sample capture count by one; in response to detecting the unique instances of the respective ones of the respondents exhibiting the characteristic, increase a unique capture count by one; determine a seed population estimate based on the unique capture count; and determine a population estimate having the characteristic based on the sample capture count, the unique capture count, the seed population estimate, and a number of available samples.
    Type: Application
    Filed: August 12, 2021
    Publication date: December 23, 2021
    Inventors: MICHAEL SHEPPARD, LUDO DAEMEN, EDWARD MURPHY, MOLLY POPPIE
  • Publication number: 20210360320
    Abstract: Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes a processor and memory including instructions that, when executed, cause the processor to: determine an initial rating for the media provided in a first geographic area based on return path data (RPD) tuning information obtained from RPD devices in subscriber households in the first geographic area; determine a first panelist rating for the media provided in a second geographic area based on first panel tuning information obtained from first metering devices in a first subset of panelist households in the second geographic area; determine a nonsubscriber calibration factor based on the first panelist rating; and determine a final rating for the media in the first geographic area by modifying the initial rating based on the nonsubscriber calibration factor.
    Type: Application
    Filed: July 28, 2021
    Publication date: November 18, 2021
    Inventors: Anthony P. Venetucci, David J. Kurzynski, Molly Poppie, Jonathan Sullivan, Bruce Hoynoski, Christine Pierce
  • Patent number: 11095940
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to estimate an audience population.
    Type: Grant
    Filed: June 22, 2020
    Date of Patent: August 17, 2021
    Assignee: The Nielsen Company (US), LLC
    Inventors: Michael Sheppard, Ludo Daemen, Edward Murphy, Molly Poppie
  • Patent number: 11089365
    Abstract: Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes a processor and memory including instructions that, when executed, cause the processor to: determine an initial rating for the media provided in a first geographic area based on return path data (RPD) tuning information obtained from RPD devices in subscriber households in the first geographic area; determine a first panelist rating for the media provided in a second geographic area based on first panel tuning information obtained from first metering devices in a first subset of panelist households in the second geographic area; determine a nonsubscriber calibration factor based on the first panelist rating; and determine a final rating for the media in the first geographic area by modifying the initial rating based on the nonsubscriber calibration factor.
    Type: Grant
    Filed: January 31, 2020
    Date of Patent: August 10, 2021
    Assignee: The Nielsen Company (US), LLC
    Inventors: Anthony P. Venetucci, David J. Kurzynski, Molly Poppie, Jonathan Sullivan, Bruce Hoynoski, Christine Pierce
  • Publication number: 20210227287
    Abstract: Example methods, apparatus, systems and articles of manufacture to implement an addressable measurement framework are disclosed. Example apparatus disclosed herein perform a common homes analysis of provider data and panel data to determine a coverage footprint associated with the provider data, the provider data including at least one of return path data reported by a plurality of set-top boxes or automatic content recognition data reported by a plurality of smart media devices, and the panel data reported by media device meters. Disclosed example apparatus also weight a portion of the provider data based on the common homes analysis, weight a portion of the panel data based on the common homes analysis, and calculate an addressable advertisement rating based on the weighted portion of the provider data and the weighted portion of the panel data.
    Type: Application
    Filed: March 12, 2021
    Publication date: July 22, 2021
    Inventors: Samantha M. Mowrer, Molly Poppie, Scott N. Brown
  • Publication number: 20210204037
    Abstract: Example methods, apparatus, systems and articles of manufacture to implement under-addressable advertisement measurement are disclosed. Example apparatus disclosed herein determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site.
    Type: Application
    Filed: March 12, 2021
    Publication date: July 1, 2021
    Inventors: Gangadhar Jakkula, Jean Guerrettaz, John Charles Coughlin, Paul Chimenti, Jiji Sadasivakurup, Kimberly I. Gilberti, Samantha M. Mowrer, Narasimha Reddy Goli, Molly Poppie
  • Publication number: 20210160573
    Abstract: Methods, apparatus, systems and articles of manufacture to impute media consumption behavior are disclosed. An example system includes one or more media meters to obtain tuning data, one or more people meters to obtain viewing data, and one or more servers to, in response to a determination that a difference satisfies a first threshold, determine that a first subset of the tuning data associated with first panelist households having tuned to first media in a first area exhibits local bias, determine that a second subset of the viewing data associated with second panelist households having viewed the first media in the second area represents heavy viewing, and impute the second subset of the viewing data for the first subset of the tuning data in response to the second subset of the viewing data representing heavy viewing.
    Type: Application
    Filed: February 1, 2021
    Publication date: May 27, 2021
    Inventors: David J. Kurzynski, Balachander Shankar, Richard Peters, Jonathan Sullivan, Molly Poppie
  • Publication number: 20210158377
    Abstract: An example apparatus includes an association controller to generate a tree structure association for a total audience size that accessed a plurality of media items, the tree structure association including a first node representative of a first media item accessed by first audience members of the total audience size and a second node representative of a second media item accessed by second audience members of the total audience size, a matrix generator to generate a matrix by selecting a sum of probabilities value corresponding to the tree structure association, the sum of probabilities value representative of a probability of the first audience members accessing the first media item and storing the sum of probabilities value in an element of the matrix, and a commercial solver to estimate a deduplicated audience size of the total audience size using the matrix.
    Type: Application
    Filed: November 27, 2019
    Publication date: May 27, 2021
    Inventors: Michael R. Sheppard, Damien Forthomme, Molly Poppie
  • Publication number: 20210144436
    Abstract: Example apparatus disclosed herein include a return path data classifier to classify a first viewing period associated with segments of return path data received from a set top box into tuning classifications based on the segments of the return path data; calculate a total reported tuning duration for the first viewing period when the first viewing period is classified as live or playback tuning; and compare the total reported tuning duration to a duration threshold to determine whether the segments of return path data associated with the first viewing period are valid. The example apparatus also includes a return path data rectifier to rectify missing tuning data associated with a second viewing period based on tuning data included in the segments of return path data associated with the first viewing period when the segments of the return path data associated with the first viewing period are determined to be valid.
    Type: Application
    Filed: November 16, 2020
    Publication date: May 13, 2021
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Remy Spoentgen, Christine Heiss, Shuangxing Chen
  • Publication number: 20210133773
    Abstract: Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate de-duplicated unknown total audience sizes based on partial information of known audiences. An example apparatus includes an association controller to generate a tree structure association corresponding to a union of first and second margins of time; and one or more commercial solvers to: perform parallel computations on a processor to determine multipliers by solving equations corresponding to the tree structure association, the multipliers corresponding to the first total audience size for the union, the second total audience size for the first margin, and the third total audience size for the second margin; and determine an estimate for the third total audience size for the second margin of time based on the multipliers.
    Type: Application
    Filed: November 6, 2019
    Publication date: May 6, 2021
    Inventors: Michael Richard Sheppard, Damien Forthomme, Jake Dailey, Molly Poppie
  • Patent number: 10911828
    Abstract: Methods, apparatus, systems and articles of manufacture to impute media consumption behavior are disclosed. An example apparatus includes a localized event engine implemented with hardware or at least one processor to, in response to a difference satisfying a first threshold, determine that a first subset of tuning data exhibits local bias, the difference to be between (i) a first percentage of exposure minutes determined from the tuning data, and (ii) a second percentage of exposure minutes determined from viewing data, determine that a second subset of the viewing data represents heavy viewing in response to (1) a first number of households satisfying a second threshold and (2) a third percentage of exposure minutes satisfying a third threshold, and a localized event selector implemented with hardware or the at least one processor to impute the second subset of the viewing data for the first subset of the tuning data.
    Type: Grant
    Filed: January 27, 2020
    Date of Patent: February 2, 2021
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: David J. Kurzynski, Balachander Shankar, Richard Peters, Jonathan Sullivan, Molly Poppie
  • Publication number: 20210011893
    Abstract: Example methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to deduplicate common devices across multiple data sources are disclosed. An example system includes a comparison controller to identify a first device in a first data source and a second device in a second data source as a possible common device.
    Type: Application
    Filed: July 10, 2020
    Publication date: January 14, 2021
    Inventors: Rachel Worth Olson, Michael Evan Anderson, Rishi Sriram, Margaret M. Orton, Fatemehossadat Miri, Samantha M. Mowrer, David J. Kurzynski, Molly Poppie
  • Publication number: 20200382837
    Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory, and a processor to execute instructions to: determine first probabilities for first panelists in a first household based on a first number of minutes of first media presented by a first media presentation device monitored by a first meter, determine second probabilities for second panelists in a plurality of second households based on a second number of minutes of second media presented by second media presentation devices monitored by a plurality of second meters, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of second households to associated with the first household, and impute respective portions of the first number of minutes to corresponding ones of the first panelists when monitored behavior of the candidate household matches monitored behavior of the first household.
    Type: Application
    Filed: August 20, 2020
    Publication date: December 3, 2020
    Inventors: Samantha M. Mowrer, Molly Poppie, Balachander Shankar, Ieok Hou Wong, Choongkoo Lee, Xiaoqi Cui, David J. Kurzynski, Richard Peters, Remy Spoentgen
  • Patent number: 10841649
    Abstract: Example apparatus disclosed herein include a return path data classifier to classify a first viewing period associated with segments of return path data received from a set top box into tuning classifications based on the segments of the return path data; calculate a total reported tuning duration for the first viewing period when the first viewing period is classified as live or playback tuning; and compare the total reported tuning duration to a duration threshold to determine whether the segments of return path data associated with the first viewing period are valid. The example apparatus also includes a return path data rectifier to rectify missing tuning data associated with a second viewing period based on tuning data included in the segments of return path data associated with the first viewing period when the segments of the return path data associated with the first viewing period are determined to be valid.
    Type: Grant
    Filed: October 4, 2018
    Date of Patent: November 17, 2020
    Assignee: The Nielsen Company (US), LLC
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Remy Spoentgen, Christine Heiss, Shuangxing Chen
  • Patent number: 10757480
    Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory to store instructions, and a processor to execute the instructions to at least: determine first probabilities for first panelists in a media meter household during a first set of time periods, determine second probabilities for second panelists in a plurality of learning households during a second set of time periods, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of learning households to associated with the media meter household, and impute ones of the first number of minutes to individual ones of the first panelists when second panelist behavior data associated with the candidate household indicates activity during one of the second set of time periods that matches activity in the media meter household during one of the first set of time periods.
    Type: Grant
    Filed: January 29, 2019
    Date of Patent: August 25, 2020
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Samantha M. Mowrer, Molly Poppie, Balachander Shankar, Ieok Hou Wong, Choongkoo Lee, Xiaoqi Cui, David J. Kurzynski, Richard Peters, Remy Spoentgen
  • Publication number: 20200228865
    Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to rectify false set top box tuning data. Disclosed examples methods include identifying in return path data a first group of set top boxes classified as likely to exhibit machine events in tuning data of the return path data more frequently than a second group of set top boxes represented in the return path data. Additionally, in some examples, the method includes determining whether the first group of set top boxes includes a machine event based on a pattern of the tuning data in the return path data for respective ones of the first group of set top boxes and improving an accuracy of return path data by rectifying the machine event.
    Type: Application
    Filed: January 20, 2020
    Publication date: July 16, 2020
    Inventors: Balachander Shankar, Jonathan Sullivan, Molly Poppie, John Charles Coughlin, Neung Soo Ha, Paul Chimenti, Rachel Worth Olson, Samantha M. Mowrer, David J. Kurzynski, Joshua Ivan Friedman, Adam E. Hasinski
  • Publication number: 20200169786
    Abstract: Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes a processor and memory including instructions that, when executed, cause the processor to: determine an initial rating for the media provided in a first geographic area based on return path data (RPD) tuning information obtained from RPD devices in subscriber households in the first geographic area; determine a first panelist rating for the media provided in a second geographic area based on first panel tuning information obtained from first metering devices in a first subset of panelist households in the second geographic area; determine a nonsubscriber calibration factor based on the first panelist rating; and determine a final rating for the media in the first geographic area by modifying the initial rating based on the nonsubscriber calibration factor.
    Type: Application
    Filed: January 31, 2020
    Publication date: May 28, 2020
    Inventors: Anthony P. Venetucci, David J. Kurzynski, Molly Poppie, Jonathan Sullivan, Bruce Hoynoski, Christine Pierce
  • Publication number: 20200162791
    Abstract: Methods, apparatus, systems and articles of manufacture to impute media consumption behavior are disclosed. An example apparatus includes a localized event engine implemented with hardware or at least one processor to, in response to a difference satisfying a first threshold, determine that a first subset of tuning data exhibits local bias, the difference to be between (i) a first percentage of exposure minutes determined from the tuning data, and (ii) a second percentage of exposure minutes determined from viewing data, determine that a second subset of the viewing data represents heavy viewing in response to (1) a first number of households satisfying a second threshold and (2) a third percentage of exposure minutes satisfying a third threshold, and a localized event selector implemented with hardware or the at least one processor to impute the second subset of the viewing data for the first subset of the tuning data.
    Type: Application
    Filed: January 27, 2020
    Publication date: May 21, 2020
    Inventors: David J. Kurzynski, Balachander Shankar, Richard Peters, Jonathan Sullivan, Molly Poppie