Abstract: The present disclosure relates to the sale of greeting cards and related merchandise. More specifically to a novel retail store concept designed to create a personal, experience-based shopping experience for consumers. This concept is effectuated by physical aspects such as a moveable wall system, unique storefront, and specially designed fixtures and furniture. The concept is also effectuated by having several themed zones and intermingling cards and gift merchandise throughout the store. Every aspect of the store, from the store layout and design to the merchandise assortment is carefully chosen to create an experience-based shopping environment.