Patents by Inventor Shane Murray

Shane Murray has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for determining sets of online advertisement treatments using confidences
    Patent number: 9002729
    Abstract: A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.
    Type: Grant
    Filed: October 21, 2008
    Date of Patent: April 7, 2015
    Assignee: Accenture Global Services Limited
    Inventors: Claudio Natoli, Shane Murray, Jong-won Choi
  • DIGITAL MARKETING OPTIMIZATION
    Publication number: 20100100419
    Abstract: A system for experimentation includes an experiment engine which can define an experiment relating to various treatments for a set of content elements. The experiment engine conducts the experiment by delivering treatments to control groups over the network. The selection of the treatments to deliver is optimized to provide treatments having a greater likelihood of satisfying an objective of the experiment.
    Type: Application
    Filed: October 21, 2008
    Publication date: April 22, 2010
    Inventors: Claudio Natoli, Shane Murray, Jong-won Choi