Abstract: The invention relates to a transformable action figure card toy that transforms between a flat state, resembling a playing card, and an expanded state, resembling a three-dimension character. The toy includes a rigid primary backing which features a primary articulation therein. A primary biasing mechanism articulates the primary backing along the primary articulation so as to segment the primary backing into at least first and second planar regions lying transverse to one another. The primary backing lies substantially flat when not articulated. Additional rigid planar components are hinged to the primary backing and lie flat against the primary backing. A biasing mechanism swings the planar components away from the primary backing so as to dispose the planar components along planes that are transverse to the first and second planar regions. At least one folded pliable web portion is connected between the first planar component and the primary backing.