Abstract: A content asset manager (CAM) system manages content to be developed. CAM includes a data repository storing static assets and page assets operable to be used in a web site developed in a code editing system. A web service interfaces the CAM system with the code editing system and provides the code editing system with access to at least some of the static assets stored in the data repository through a user interface in the code editing system and provides code, including at least one of the static assets, for the web site developed in the code editing system to the CAM system. A slot database includes a plurality of independent slots, and a slot stores data to be used for the web site at runtime. A content manager retrieves the code for the web site from the data repository and stores the code for the web site in the slot for the web site in the slot database. The web site may be deployed using data in the slot.

Abstract: A system is configured to determine aggregated social media variables that may be used for modeling. The system includes an information identifier module determining keywords and phrases. The system also includes an aggregator receiving information collected from social media applications using the keywords and phrases and determining values for social media variables from the collected information. The aggregator aggregates the social media variables based on the values and weightings of the social media variables.

Abstract: A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

Abstract: A method of validating results of a host search engine (50), the method including the steps of scanning all data objects deliverable via a web interface with a scanning engine (25) and executing a matching engine (35) to generate a report set containing content missed by the host search engine (50).

Abstract: A web traffic visualization system includes a generation module configured to generate a web map. The web map includes web objects and links connecting the web objects, where the web objects are for a web site. The web traffic visualization system also includes an acceptance module configured to assign a unique ID to a visitor of the web site and receive a visitor action performed by the visitor on a web object in the web site tagged with the unique ID. The web traffic visualization system is further configured to include a visualization module configured to generate and display the visitor action on the web map in response to receiving the visitor action tagged with the unique ID.

Abstract: A system is configured to modify a website to optimize the website for an organic search of a topic. The system includes a data management module configured to receive search terms for the topic, receive related terms to the search terms for the topic, and receive website input data. The system also includes a scanning module configured to scan and index web pages and web objects in the website and identify a subset of web pages and web objects associated with the search terms and the related terms. The system also includes an optimizing module configured to process the subset of web pages and web objects from the website by prioritizing the subset of web pages and web objects or measuring a metric with respect to the subset of web pages and web objects. The search terms and related terms are deployed into the subset of web pages and web objects on the website based on the processing.

Abstract: Product-related information provided by brand owners is made available for inclusion in user-generated content. Users may include the product-related information in user-generated content, and receive payment for including the product-related information in their user-generated content based on metrics and rules for publishing the product-related information.

Abstract: A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior.

Abstract: A system is configured to optimize an Internet marketing channel for a multichannel marketing campaign. The system includes an optimization model storage unit storing a plurality of optimization models for optimizing the Internet marketing channel. The system also includes a statement unit determining an estimated miniature profit and loss (P&L) for each item of the Internet marketing channel. The miniature P&L for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature P&L for each item, and a profit response unit generates profit response data for each item based on the miniature P&L for each item.

Abstract: Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.