Abstract: Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

Abstract: Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

Abstract: Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

Abstract: Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes generating a data structure that links users based on social relationships and permits a first user to target content to other users that are linked to the first user via a social relationship.

Abstract: The subject matter of this document generally relates to reducing noise in aggregated data using frequency analysis. In some implementations, a system for reducing data noise using frequency analysis includes a data storage device that stores content and a network association processor in data communication with the data storage device. The network association processor aggregates, for a given group, content of one or more additional groups that each have overlapping members with the given group. The network association processor reduces noise in the aggregated content of the one or more additional groups using frequency analysis by determining, for each portion of content in the aggregated content, a frequency of occurrence of the portion of content within the aggregated content and filtering, from the aggregated content, each portion of content that has a frequency of occurrence that is less than a threshold.

Abstract: General instructions for formatting advertisements are identified, content for a specific advertisement is identified, and the specific advertisement is displayed on a medium according to the identified formatting instructions. In connection with offering to publish advertisements, a CSS file is identified to be used to format the advertisements.

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes generating a data structure that links users based on social relationships and permits a first user to target content to other users that are linked to the first user via a social relationship.

Abstract: General instructions for the appearance of media that include advertisements are identified, a specific medium is identified, and the specific medium is displayed according to the identified instructions. In one aspect, a selection of a set of generic instructions for the appearance of web pages are received, an indication of the selection is communicated, the selected set of generic instructions are received, and in response to receiving a request to view a web page, a representation of the web page with an appearance determined according to the received instructions is transmitted.

Abstract: Information about current television programming and web access by a user can be used to select and deliver ads or content to a television of the user or a computer of the user (e.g., the ads or content can be displayed through a web browser). Additional information (e.g., geographical location or demographics of the user) can also be used in the selection of ads or content to be delivered to the television or computer.

Abstract: In one aspect, this application describes a method for determining personal advertisements for display with personal content in an online social network. The method includes obtaining personal content for a first member of an online social network, and obtaining information that characterizes a personal advertisement that advertises a second member of the online social network. The method also includes comparing the personal content for the first member to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the personal content for the first member, without determining whether the first member is related to the second member in the online social network. The method also includes providing the personal advertisement for display with the document for the first member in response to determining that the information that characterizes the personal advertisement is related to the personal content for the first member.

Abstract: The subject matter of this specification can be embodied in, among other things, a method that includes generating a data structure that links users based on social relationships and permits a first user to target content to other users that are linked to the first user via a social relationship.

Abstract: A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.

Abstract: Data is received from a social networking system, the data including user data and performance data associated with one or more user pages in the social networking system. A query is received specifying desired user data and performance data. A performance group is generated including user data and performance data of user pages responsive to the query.

Abstract: A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.

Abstract: A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.

Abstract: Data is received from a social networking system, the data including user data and performance data associated with one or more user pages in the social networking system. A query is received specifying desired user data and performance data. A performance group is generated including user data and performance data of user pages responsive to the query.

Abstract: Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

Abstract: Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.

Abstract: A custodian profile, e.g., a user profile, associated with a first content item, e.g., an associated web page in a social network, can be identified as a first content item. The first content item can be utilized to identify one or more second content items, e.g., advertisements, that are displayed when the first content item is presented, e.g., viewed by another user of the social network.