Abstract: Disclosed are a display apparatus which displays contents and a method of controlling the same, the display apparatus including: a display unit; a user selection unit; a user interface generator which generates user interface information; an image processor; and a controller which controls the user interface generator to generate a guide image indicating a contents search mode on an edge of the display unit if performing a first operation to set up the contents search mode through the user selection unit, displays searched contents if performing a second operation to search contents while displaying the guide image, and controls the image processor to play selected contents if performing a third operation to select contents from searched contents.