Abstract: A fishing lure having a moldable soft plastic body formed with a surface having a plurality of closely spaced relatively small pockets of generally semispherical configuration that releasably retain air bubbles therein when the lure is immersed; the bubbles provide a scaly appearance and a glistening effect on the surface of the lure and the release of the bubbles creates a life-like breathing effect for enhanced visual and vibrational fish attraction. A tail of flat flexible strip material or of hair-like strands has an inner end embedded in the moldable plastic body for easy and secure attachment of the tail to the body. With the flat flexible strip material holes are formed in and a stiffener coating is provided on the inner end for effective securement in the body, and with the hair-like strands a base is formed at the inner end for the same purpose.

Abstract: A fishing lure formed of a strip of flat chamois that provides appearance and flexibility for fish attracting action, and which is impregnated with animal blood particles that exude slowly from the chamois during use in water to combine with the appearance and action of the chamois for enhanced fish attraction. The strip of chamois has a flat spiral-like configuration that allows fish attracting movement of the strip during use from flat disposition to a helical-like configuration, and is attached to a fish hook through a hole formed adjacent one end of the strip, with another hole spaced longitudinally from the first hole to allow folding of the strip to a shorter length at which the holes are superimposed for hook disposition in both holes. Preferably the chamois is of the type that has been treated with cod fish oil, and it is treated with a solution of sodium bicarbonate and grain flour for improved cutting texture and blood particle absorption.