Abstract: A placemat rack has a plurality of wire sections with a first section having a series of vertically spaced placemat shelves for holding a stack of placemats in extended unfolded positions for viewing from a first facing plane. Each of the shelves are arranged at an angle to a vertical axis of the rack and slant downwardly from the back to the front of each section. An upwardly extending web is provided at the front of each shelf for supporting edges of the placemat. Vertically extending end members are provided at sides of a first section of shelves and provide a means for mounting an advertising display. Back to back wire sections provide for viewing of placemats at two opposed vertical planes while spaced side sections face outwardly to provide viewing at planes opposed to each other and substantially perpendicular to the first-mentioned viewing planes.