Abstract: A device receives trick play signals during a playing of content. The device determines a trick play being request based on the trick play signals. The device further estimates a length of an available time period based on the trick play and information regarding at least one other trick play. The at least one other trick play occurred prior to the trick play. The device also retrieves an advertisement for the available time period based on a length of the available time period. The advertisement is one of a plurality of advertisements of different lengths. The device displays the advertisement, on a display, during the available time period.