Gift card packaging assembly
A gift card packaging assembly packages a gift card having a gift card thickness. The gift card packaging assembly includes a structure defining a structural periphery. The gift card packaging assembly also includes a pocket defining a pocket periphery wherein the pocket periphery differs from the structural periphery.
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1. Field of the Invention
The invention relates to gift card packaging assemblies to present gift cards. More particularly, the invention relates to gift card packaging assemblies that provide features that render the gift card packaging assembly as a desirable item after use of the gift card package therewith.
2. Description of the Related Art
Gift card are a means for providing a gift to another without selecting a particular item. Gift cards are good for particular stores, store chains and/or groups of stores, i.e., a group of stores in a particular mall. Gift cards are desirable for several reasons. From the viewpoint of the purchaser, the gift card is a way of directing the recipient of the gift card to a particular store to select an item of his or her choosing, eliminating the need to actually pick out an item. For the recipient, the gift card is a wonderful means for selecting an item of his or her choice without having to make a return should one be required.
A retailer enjoys the benefits of a gift card for a few reasons. First, the gift card requires the purchaser to enter the store and select a gift card. The recipient of the gift card must also enter the store. This doubles the traffic in the store. Second, the retailer receives funds for the gift card in advance of having to relinquish inventory. This creates an advantage in cash flow management. And third, it is not unusual of the recipient of the gift card to lose the gift card or not use the gift card in its entirety. This results in a windfall to the retailer.
Therefore, it is the desire of the retailer to maximize the gift card program that it have incorporated into its business. In order to maximize the usage of the gift card program, gift cards need to be convenient and/or enticing to the purchaser. In many retail outlets, the displays of gift cards are positioned in close proximity to the cash registers allowing patrons of the retail establishment to conveniently select a gift card of his or her choice. In other instances, the gift cards are placed in a decorative envelope or cardboard carrier that allow the purchaser to write a personal message thereon. This concept combines the notion of giving a gift and a greeting card into one package.
U.S. Pat. No. 6,971,524 issues to Voswinkel on Dec. 6, 2005 discloses another means to present a gift card. This means is a one-piece gift box. It is formed in a manner such that a gift card support is angled inside the one-piece gift box to have the gift card be presented in a box setting that is easily displayed once the recipient opens the box. This enhances the gift giving experience to allow the recipient to believe that they are receiving a more traditional gift. While the one-piece gift box presents the gift card in a three dimensional item, the gift box is little more than a cardboard envelope folded in a manner to present the gift card with some depth. The enhancement is in the giving experience is minimal. Therefore, there is a need for enhancing the experience of giving a gift card to a recipient to increase the usage of gift cards allowing those that give the gift cards to feel as though they are giving more than just a gift card.
SUMMARY OF THE INVENTIONA gift card packaging assembly packages a gift card having a gift card thickness. The gift card packaging assembly includes a structure defining a structural periphery. The gift card packaging assembly also includes a pocket defining a pocket periphery wherein the pocket periphery differs from the structural periphery.
Advantages of the invention will be readily appreciated as the same becomes better understood by reference to the following detailed description when considered in connection with the accompanying drawings, wherein:
Referring to
Returning attention to
The gift card packaging assembly 10 also includes a pocket, generally shown at 24. The pocket 24 defines a pocket periphery 26 that differs from the structural periphery 18 of the structure 16. In other words, the pocket 24 and the structure 16 are of different sizes. As is typical with pockets, the pocket 24 includes four pocket edges 28, 30, 32, 34 (only the first three edges 28, 30, 32 are visible in
More specifically, the structure 16 defines an outer surface 36 which may be referred to as the outer skin and the like. The pocket 24 is secured to the outer surface such that the pocket 24 is substantially flush against the outer surface 36. Therefore, a portion 36 of the structure 16 forms a portion of the pocket 24 and is used to retain the gift card 12 therein.
The pocket periphery 26 defines a pocket area 38. The structural periphery 18 defines a structural area 40. In the embodiment shown in
The structure 16 defines a structural thickness 42. The structural thickness 42 is greater than the gift card thickness 14 of the gift card 12. This provides substance to the gift card packaging assembly 10 greater than that of an envelope.
As may be seen in the various Figures, wherein like elements are offset in the various Figure for the various embodiments by sets of 100, the structural periphery 18 is shaped to represent an object. In
The gift card packaging assembly 10 includes a hanger 44. The hanger 44 is principally used to allow a retailer to hang the gift card packaging assembly 10 on a display rack. The hanger 44 may be used after the purchase of the gift card packaging assembly 10 and the gift card 12 for other uses such as hanging the gift card packaging assembly 10 on a Christmas tree. It should be appreciated by those skilled in the art that the hanger 44 may be used in several different ways.
Referring to
In the alternative embodiment of
In operation, the method of offering gift cards 12 to customers using a gift card packaging assembly 10 having a gift card pocket 24 include identifying the gift card 12 having a subject. The subject may be books, hardware items, clothing and the like. Once the subject is selected, the gift card packaging assembly 10 associated with the particular subject is selected. The gift card 12 is then inserted into the pocket 24 of the gift card packaging assembly 10. The method continues with selecting the gift card packaging assembly 10 wherein a design of the gift card packaging assembly is matched with the subject of the gift card 12. The matched gift card and gift card packaging assembly are then together presented at the point of sale location desired.
The invention has been described in an illustrative manner. It is to be understood that the terminology, which has been used, is intended to be in the nature of words of description rather than of limitation.
Many modifications and variations of the invention are possible in light of the above teachings. Therefore, within the scope of the appended claims, the invention may be practiced other than as specifically described.
Claims
1. A gift card packaging assembly for packaging a gift car having a gift card thickness comprising:
- a structure defining a structural periphery; and
- a pocket defining a pocket periphery wherein said pocket periphery differs from said structural periphery.
2. A gift card packaging assembly as set forth in claim 1 wherein said structure defines an outer surface.
3. A gift card packaging assembly as set forth in claim 2 wherein said pocket is secured to said outer surface such that said pocket is substantially flush against said outer surface.
4. A gift card packaging assembly as set forth in claim 3 wherein said pocket periphery defines a pocket area.
5. A gift card packaging assembly as set forth in claim 4 wherein said structural periphery defines a structural area greater than said pocket area.
6. A gift card packaging assembly as set forth in claim 5 wherein said structure defines a structural thickness greater than the gift card thickness of the gift card.
7. A gift card packaging assembly as set forth in claim 6 wherein said structural periphery is shaped to represent an object.
8. A gift card packaging assembly as set forth in claim 7 wherein said structural periphery is irregular.
9. A gift card packaging assembly as set forth in claim 8 including a hanger fixedly secured to said structure to facilitate the hanging of said gift card packaging assembly.
10. A gift card packaging assembly for packaging a gift card for storing a gift card therein, said gift card packaging assembly comprising:
- a structure defining a structural periphery, said structure including a plush skin and filler material secured therein to create said structure with a structural thickness; and
- a pocket fixedly secured to said plush to store the gift card therein.
11. A gift card packaging assembly as set forth in claim 10 wherein said pocket defines a pocket periphery differing from said structural periphery.
12. A gift card packaging assembly as set forth in claim 11 wherein said pocket periphery defines a pocket area.
13. A gift card packaging assembly as set forth in claim 12 wherein said structural periphery defines a structural area greater than said pocket area.
14. A gift card packaging assembly as set forth in claim 13 wherein said structural periphery is shaped to represent an object.
15. A gift card packaging assembly as set forth in claim 14 wherein said structural periphery is irregular.
16. A gift card packaging assembly as set forth in claim 15 including an accessory pocket fixedly secured to said structure for receiving and holding an accessory therein.
17. A gift card packaging assembly as set forth in claim 16 including a hanger fixedly secured to said structure to facilitate the hanging of said gift card packaging assembly.
18. A method of offering gift cards to customers using a gift card packaging assembly having a gift card pocket, the method comprising the steps of:
- identifying the gift card having a subject;
- selecting the gift card packaging assembly; and
- inserting the gift card into the pocket of the gift card packaging assembly.
19. A method as set forth in claim 18 wherein the step of selecting the gift card packaging assembly including the step of matching a design of the gift card packaging assembly with the subject of the gift card.
20. A method as set forth in claim 19 including the step of offering the gift card and gift card packaging assembly together at a point of sale location.
Type: Application
Filed: May 17, 2006
Publication Date: Nov 22, 2007
Applicant: The Bear Factory, LLC (Redford, MI)
Inventor: Gerald J. McLean (Howell, MI)
Application Number: 11/436,825
International Classification: B65D 73/00 (20060101);