SYSTEMS AND METHODS FOR ADAPTIVE SCHEDULING OF REFERENCES TO DOCUMENTS
The order and type of display of documents may be updated or adaptively scheduled. The documents may include advertisements and articles that are displayed together. A popularity or selection weight of the documents may be monitored and used to determine when and where to display the documents.
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This application is a continuation of U.S. application Ser. No. 13/485,077, filed May 31, 2012, now U.S. Pat. No. 8,706,722 issued Apr. 22, 2014, which is a continuation of U.S. application Ser. No. 12/169,942, filed Jul. 9, 2008, now U.S. Pat. No. 8,214,358 issued on Jul. 3, 2012, which is a continuation application of U.S. application Ser. No. 10/897,064, filed Jul. 22, 2004, now U.S. Pat. No. 7,539,674 issued on May 26, 2009, which claims priority under 35 U.S.C. §119(e) to Provisional App. Ser. No. 60/561,142, filed Apr. 8, 2004, each of which are hereby incorporated by reference.
FIELD OF THE INVENTIONThis invention relates to systems and methods for adaptive scheduling of references to documents. The references are included as components of a web page that is made available to a user population.
BACKGROUND OF THE INVENTIONThe hosting of web portals such as Yahoo.com is competitive. Central to such businesses is the attraction of a large number of users to the portal and keeping such users interested in the portal content. Portal search engine quality is one method for attracting users. However, more is needed to keep users at the portal site, as opposed to linking away from the portal to sites identified by search engine results. Although the way in which advertising revenues are computed can vary, such revenues are generally dependent upon not only the number of viewers that are attracted to a portal, but also the length of time such users stay at the portal. Therefore, portals have worked to extend the amount of interesting content that is found directly at the portal in order to retain users at the portal.
One way to attract and keep users at a portal is to provide useful information including, for example, breaking headline news, financial news stories, feature articles, stock quotes and the like. Such information attracts users to the portal and helps to retain such users at the portal for longer periods of time. However, users have unique interests. What one user finds to be noteworthy, another may find uninteresting. To attract a high volume of users, it is necessary to offer a wide array of topics at the portal web site. This puts a strain on the total web page real estate available at the portal. Of course, informational topics can be nested, so that the portal main page includes a series of links to other pages. While this technique is useful, it is somewhat unsatisfactory because it requires the users to spend a considerable amount of time sorting through lists of topics in order to find a topic that interests the user. Thus, when overused, links to other pages causes users to drop off to sites other than the portal, adversely affecting advertising and related revenue.
Thus, to remain competitive, web portals, as well as other entities interested in attracting large volumes of users to their web sites, have devised methods to reduce web site clutter while at the same time attempting to maximize user interest in the content that is offered on the web site. However, such attempts have been problematic. For example, user interests are constantly changing. What is an interesting story on one day to many users may suddenly become a story that enjoys very little user interest the next day. Furthermore, wrong choices can be made. For instance, a web site editor may select a news story that enjoys little to no popular interest.
Given the above background, what is needed beyond the prior art are improved methods for selecting topics to be displayed on a web site. The present invention addresses these and other shortcomings in the known art.
SUMMARY OF THE INVENTIONThe present invention provides systems and methods for gauging user interest in topics such as news articles. In one embodiment, a panel of candidate documents is gathered by an editor. To reduce screen clutter, only references to a subset of the panel of documents is displayed on a web site at any given time. In fact, each time a user opens the web site, a different subset of the panel of documents is selected and references to the selected documents are displayed. Each candidate document is assigned a weight. Candidate documents are included in a displayed subset of documents as a function of their weight. More heavily weighted documents will be selected for display more frequently than less heavily weighted documents. The number of times users select each document is tracked over a look back period. Documents that have been frequently selected by users are reassigned heavy weights and documents that have been infrequently chosen are assigned lighter weights. In this way, screen clutter is avoided, while, at the same time, user feedback is used to reinforce the weights of documents that are of interest to users.
Other embodiments of the invention provide related systems and methods for gauging user interest. For example, in one embodiment, a web page promotes a feature article with a teaser. The teaser can provide, for example, a digital picture associated with the feature article, the title of the feature article, the first paragraph of the feature article, or any other information that will convey the general or specific nature of the feature article. Such a web page can include a broad array of other components in addition to the teasers that are each designed to interest the user in selected topics. In the invention, there can be a single teaser or a plurality of teasers for the same feature article, with each teaser conveying information about the feature article. In some embodiments, each time a viewer views a designated web page associated with the portal, a teaser is selected from the plurality of teasers with a probability proportional to a weight associated with the teaser. Periodically, a determination is made as to which teasers are successful in causing the user to select the article associated with the teaser. Those teasers that are successful are up-weighted relative to unsuccessful teasers.
In still another embodiment of the invention, a collection of ideas relating to a central topic are collected. An example of such a collection is news articles about topics of general interest (e.g., investment ideas). To reduce screen clutter and to free up screen real estate for other web page components, only references to a subset of the collection of ideas is displayed on the web page. Periodically, the percentage of time that a reference to each respective idea is displayed is compared to the percentage of times users actually select (hit) the respective idea. An idea that received a percentage of hits that was larger than the percentage of time that the reference to the idea was displayed during a look back period is up-weighted so that it will be displayed more frequently in the future. An idea that received a percentage of hits that was less than the percentage of time that the reference to the idea was displayed during a look back period is down-weighted so that it will be displayed less frequently in the future.
One embodiment of the present invention comprises a computer program product for use in conjunction with a computer. The computer program product comprises a computer readable storage medium and a computer program mechanism embedded therein. The computer program mechanism comprises a document data structure and a document selection module. The document data structure comprises a plurality of documents. Each respective document in the plurality of documents includes (i) a corresponding designation of a number of times the respective document was requested in a given time period and (ii) a selection weight. The document selection module includes a set of instructions for each respective document in the plurality of documents. The set of instructions for a respective document includes instructions for monitoring, updating, and adjusting. The instructions for monitoring and updating track the number of times the respective document was requested in the given time period. The instructions for adjusting adjust the selection weight corresponding to the respective document based upon the number of times the respective document was requested in a given time period relative to a total number of document requests during the given time period.
Another aspect of the invention provides a computer program product for use in conjunction with a computer. The computer program product comprises a computer readable storage medium and a computer program mechanism embedded therein. The computer program mechanism comprises a document data structure and a document selection module. The document data structure comprises a plurality of documents, where each respective document in the plurality of documents includes (i) a corresponding first designation of a number of times the respective document was requested in a given time period by a first class of users, (ii) a corresponding second designation of a number of times the respective document was requested in the given time period by a second class of users, (iii) a corresponding first selection weight, and (vi) a corresponding second selection weight. The document selection module includes a set of instructions for each respective document in the plurality of documents. The set of instructions for a respective document includes instructions for adjusting the first selection weight corresponding to the respective document based upon the number of times the respective document was requested by the first class of users relative to a total number of document requests by the first class of users during a given time period. The set of instructions for a respective document further includes instructions for adjusting the second selection weight corresponding to the respective document based upon the number of times the respective document was requested by the second class of users relative to a total number of document requests by the second class of users during a given time period.
Still another aspect of the invention is a method of providing documents of interest to a user on a host web page. A request to view an instance of the host web page is received. A subset of documents from a plurality of documents is selected based on a selection weight associated with each respective document in the plurality of documents. A description of each document in the subset of documents is included as component in the host web page. Monitoring is performed to determine which documents in the subset of documents referenced by the host web page are selected by a user. These steps are repeated for each request to view an instance of the host web page that is received during a given time period. Once the given time period has elapsed, the selection weight associated with each respective document in the plurality of documents is adjusted based upon a number of times the respective document was selected by a user relative to the total number of times a document in the plurality of documents was selected by a user during the given time period.
Yet another aspect of the invention is a method of providing documents of interest to a user that is reviewing a host web page. A request to view an instance of the host web page by a user in a first user class is received. Responsive to this request, a subset of documents from a plurality of documents is selected based on a user class specific selection weight associated with each respective document in the plurality of documents. A description of each document in the subset of documents is included in the host web page. A determination is made as to which documents in the subset of documents referenced by the host web page are selected by users in the first user class. These steps are repeated for each request to view an instance of the host web page that is received during a given time period. Then, the user class specific selection weight associated with the respective document is adjusted based upon a number of times the respective document was selected by users in the first user class relative to a total number of times any document in the plurality of documents was selected by users in the first user class.
Still another aspect of the invention provides a computer program product for use in conjunction with a computer. The computer program product comprises a computer readable storage medium and a computer program mechanism embedded therein. The computer program mechanism comprises a teaser data structure and a teaser selection module. The teaser data structure comprises a single teaser or a plurality of teasers for a document. Each respective teaser in the plurality of teasers includes (i) a corresponding designation of a number of times the document was requested in a given time period while the respective teaser was being displayed on a host web site, and (ii) a corresponding selection weight. The teaser selection module includes, for each respective teaser in the plurality of teasers, instructions for monitoring, instructions for updating, and instructions for adjusting. The instructions for monitoring and updating monitor a number of times the document was requested in the given time period while the respective teaser was being displayed on the host web site and update the teaser data structure to include a record of this number of times. The instructions for adjusting adjust the selection weight corresponding to the teaser based upon the number of times the document was requested by users while the teaser was being displayed on the host web site relative to the total number of times the document was requested by users in the given time period.
Like reference numerals refer to corresponding parts throughout the several views of the drawings.
DETAILED DESCRIPTION OF THE DRAWINGS AND THE PRESENTLY PREFERRED EMBODIMENTSThe present invention provides systems and methods for identifying documents of interest to users. Typically, such documents are news and editorial articles, advertisements, teaser content for features of a web site, and the like.
System OverviewA system 10 that supports functionality of the present invention is described in conjunction with
central processing unit (CPU) 22 (e.g., a full CPU such as an Intel pentium processor, an application-specific integrated circuit, a field-programmable gate array, or the like);
a main non-volatile storage unit 14, for example a hard disk drive, for storing software and data, the storage unit 14 controlled by storage controller 12;
a system memory 36, preferably high speed random-access memory (RAM), for storing system control programs, data, and application programs, including programs and data loaded from non-volatile storage unit 14; system memory 36 may also include read-only memory (ROM);
a user interface 32, including one or more input devices (e.g., keyboard 28, mouse) and a display 26 or other output device;
communications circuitry 20 for connecting to any wired or wireless communication network such as the Internet 34;
a power source 24;
an internal bus 30 for interconnecting the aforementioned elements of system 10.
Operation of system 10 is controlled primarily by operating system 40, which is executed by central processing unit 22. Operating system 40 can be stored in system memory 36. In a typical implementation, system memory 36 includes:
operating system 40;
file system 42 for controlling access to the various files and data structures used by the present invention;
a host web page 70 for displaying links to various documents of interest;
a document selection module 44 for determining which document links (e.g., header, link, teaser, etc.) to display on host web page 70;
a document database 50 for storing documents for possible display on host web page 70 (and/or links to such documents);
a document database 50 for storing documents for possible display on host web page 70 (and/or headers, links, or teasers for such documents);
an optional profile management module 60 for managing user profiles 64; and
an optional profile database 62 for storing user profiles 64.
In a typical embodiment of system 10, host web page 70, document selection module 44, document database 50, optional profile management module 60, and optional profile database 62 are stored on the same computer as illustrated in
As illustrated in
As further illustrated in
The embodiment illustrated in
Line 202 of chart 200 (
In the embodiment of database 50 illustrated in
Referring to
Step 404. In step 404 of the method, a request to view a host web page 70 is made. An example of a host web page is finance.yahoo.com. In general, host web page 70 is any web page that provides links to a subset of a plurality of documents in database 50. In typical embodiments, host web page 70 includes other components as well, such as images, links to documents other than the documents found in document database 50, and active components such as a query field. Users in a network addressable by system 10 request host web page 70 either by selecting another web page that links to host web page 70 or by directly specifying the URL that corresponds to host web page 70 in their Internet browsers. Examples of Internet browsers include but are not limited to Internet Explorer (Redmond, Wash.) and Netscape Navigator (Time Warner Inc., New York, N.Y.).
In typical implementations of system 10 (
For each page view, a subset of the documents in database 50 is selected. For example, in some embodiments, there are between 1 and 5, between 4 and 11, between 9 and 16 or more than 15 documents 52 in database 50. In step 404, some subset of these documents 52 is selected. In some embodiments, one document 52 is selected from document database 50 in an instance of step 404. In some embodiments two, three, four, five, six, or more than six documents 52 are selected in an instance of step 404. In some embodiments, the number of documents to be selected for a subset of documents in step 404 is stored as field 66 in a data structure that is accessible to document selection module 44 (
An example illustrates an embodiment of the method. Consider the case where there are five documents 52 in document database 50 and that, in any given instance of step 404, a subset of documents consisting of two documents 52 from document database 50 is selected. Each of the five documents have selection weights as shown in Table 1:
Thus, the probability that document 52-1 will be selected for inclusion in a subset of documents in any given instance of step 404 is five times higher than the probability that any one of the other documents will be selected for inclusion in the subset of documents.
The title of each document 52 in the selected subset of documents is displayed on the host web page 70. For example, consider the case in which documents 52-1 and 52-3 were selected for inclusion in the subset of documents in an instance of step 404. Then, the title of document 52-1 (“Can the Dow predict . . . ?”) and the title of document 52-3 (“Is it a bull market?”) is displayed on host web page 70. In a preferred embodiment, when the user refreshes host web page 70, a whole other instance of step 404 is initiated in which a new subset of documents 52 is selected from document database 50 for display on host web page 70 based on selection weights 56. Thus, in the example above, refreshing host web page 70 can cause documents 52-1 and 52-3 to be replaced by any pair of documents 52 from document database 50 (e.g., documents 52-1 and 52-5).
In one embodiment, the title of each document 52 in the subset of documents is displayed in an instance of host web page 70. Then, when the user clicks or otherwise selects the title of a document 52 displayed on host web page 70, the user is redirected to the uniform resource location (URL) where the document 52 can be found. In some embodiments, the URL for each document 52 is stored in document database 52 whereas the document itself is stored on a device (e.g., computer) that is addressable by system 10. In other embodiments, each document 52 is wholly stored within document database 50. In some embodiments, rather than, or in addition to, displaying a document title, a digital image associated with the document is displayed in host web page 70 when the document is selected for display on web page 70.
Step 406. In step 406, the number of times each document 52 in document database 52 is selected for viewing is recorded. In one embodiment, step 406 is implemented by using counters 54 in document database 50. Each respective document 52 in document database 50 includes a corresponding counter 54 that is used to count the number of times the respective document 52 was selected during a predetermined time interval (look back period, e.g., five minutes). Further, in some embodiments, such as those illustrated in
Table 2 shows that, although a link to document 52-4 has the same probability of appearing on host web page 70 as documents 52-2, 52-3, and 52-5 during the look back period, the document has received considerably more page hits than the other documents. In fact, the number of page hits that document 52-4 has received is almost comparable to the number of page hits that document 52-1 has received, even though a reference (link) to document 52-1 appears on instances of host web page 70 fives times more frequently than does a link for document 52-4.
Step 408. In step 408, a determination is made as to whether a predetermined time interval, referred to herein as a look back period, has elapsed. In some embodiments, the look back period is a second, a minute, five minutes, one half hour, an hour. In other embodiments, the look back period is a predetermined value between one second and five hours. If the look back period has not elapsed (408—No) process control returns to step 404 where host web page hits 70 are processed in the manner described in steps 404 and 406 above.
In addition to the expiration of a predetermined time period, step 408 can be triggered (caused to enter the state 408—Yes) when an editor decides to add or remove a document from document database 50. In preferred embodiments, such events initiate a recomputation of the selection weights 54 of each document 54 that remains in the database 50 after the editor has added and/or removed documents.
In some embodiments, the removal or addition of a document 52 to document database 52 is done manually by an editor when the editor determines that such an adjustment to the database needs to be made. In other embodiments, the editor is a computer program module that adds and deletes documents to document database 52 in accordance with some predetermined algorithm. In practice, deletion of a document 52 in document database 50 can involve setting a flag (not shown) in database 50 to a “do not use setting,” setting the selection weight of the document 52 to zero, or deleting the document 52 from document database 50 altogether.
Step 410. When an editor has deleted document 52 from database 50 and/or the look back period has elapsed (412—Yes), the selection weight 56 for each document 52 is recomputed. In a preferred embodiment, each respective document 52 is assigned a new selection weight 56 based on the number of hits to the respective document 52 during the look back period. For example, consider the case in which the number of hits to each respective document 52 is given by Table 2 above. Then, in step 410, the new selection weights for the documents 52 will be as given in Table 3.
In some embodiments, counters 54 are reset in step 410 to zero.
Step 412. In step 412, a determination is made as to whether the editor wishes to include a new document 54 in document database 50. If so (412—Yes) process control passes to step 414. If not, process control passes to step 408 where each request for host web page 70 is processed as described in steps 404 through 408 above.
Step 414. In step 414, new documents 54 added to document database 50 are assigned corresponding selection weights 56. Further, the selection weights 56 of original documents 54 in document database 50 are adjusted. In preferred embodiments, each new document 54 is assigned a grace period selection weight 48 (
In some embodiments of the present invention, profile management module 60 is used to determine characteristics about users that request host web page 70. In preferred embodiments, host web page 70 is available to both users that have a profile 64 in system 10 as well as users that have no such profile. In such embodiments, the determination of characteristics about users that request a host web page 70 generally applies to only those users that have a user profile 64 in user profile database 62. Methods such as those disclosed with reference to
The characteristics in the user profiles 64 of users requesting host web page 70 are used to stratify the user population into classes. Then, a different set of selection weights 56 is refined for each class of users based on the popularity of documents 54 within the class. In one example, the characteristic that is used to stratify the user population into classes is geography. Each user is classified into a different geographical region (e.g., state) based on the correspondence address of the user. Then, each document 52 is assigned a set of selection weights 56, one for each geographical region. In the case where the geographical region is a state, there will be 52 selection weights 56 for each document 52 in document database 50, one for each state. Then, each respective selection weight 56 for a document 54 is refined based upon the popularity of documents 52 with users in the user class corresponding to the respective selection weight. Such refinement proceeds in accordance with the steps outlined in
Referring again to
One embodiment of the present invention that makes use of user class designation comprises a computer program product for use in conjunction with a computer (e.g., system 10). The computer program product comprises a computer readable storage medium and a computer program mechanism embedded therein. The computer program product comprises a document data structure (e.g., document database 50) comprising a plurality of documents. Each respective document 52 in the plurality of documents includes at least a corresponding (i) first designation 54 of a number of times the respective document 52 was requested in a predetermined time period by a first class of users and (ii) second designation 54 of a number of times the respective document 52 was requested in the predetermined time period by a second class of users. Further, each respective document 52 in the plurality of documents includes at least (i) a corresponding first selection weight 56 and (ii) a corresponding second selection weight 56 corresponding to the respective document 52. Further, in such embodiments, document selection module 44 includes, for each respective document 52 in the plurality of documents (i) instructions for adjusting the first selection weight 56 corresponding to the respective document 52 based upon the number of times 54 the respective document was requested by the first class of users relative to a total number of document requests by the first class of users during a predetermined time period and (ii) instructions for adjusting the second selection weight 56 corresponding to the respective document 52 based upon the number of times the respective document was requested by the second class of users relative to a total number of document requests by the second class of users during a predetermined time period. In some embodiments, each user in the first class of users is associated with a first geographical region and each user in the second class of users is associated with a second geographical region. In some embodiments, each user in the first class of users is a first gender and each user in the second class of users is a second gender. In some embodiments, each user in the first class of users is in a first age range and each user in the second class of users is in a second age range. Still further, in some embodiments, each user in the first class of users speaks a first primary language and each user in the second class of users speaks a second primary language. In yet another embodiment, each user in the first class of users is in a first income bracket and each user in the second class of users is in a second income bracket.
Exemplary embodiments that include a first and second class of users have been described. However, the present invention encompasses architectures where the number of users classes is extended to much larger numbers, as in the case where U.S. citizens are classified by state. For instance, there can be between 1 and 5 user classes, between 4 and 10 users classes, between 9 and 21 user classes, more than 20 user classes, or more than fifty user classes.
In step 804, the number of times each teaser 704 is used by a user to select the feature article during the look back period is recorded in fields 706 of data structure 700. Steps 802 and 804 continue until a loop back interval has elapsed or an editor adds or removes a teaser 704 from data structure 700 (step 806—Yes). When the condition 806—Yes arises, each respective teaser 704 remaining in register 700 is assigned a new weight 708 based on the number of times a user selected the respective teaser 704 relative to the total number of times any of teaser 704 remaining in register 700 were selected by a user in the look back period (step 808). For example, in accordance with one embodiment of the invention, if teaser 704-1 was selected 100 times during a given look back period, teaser 704-2 was selected 400 times during the same look back period and the only other teaser in data structure 700, 704-3 is removed by an editor, the new weight 708-1 for teaser 704-1 will be 100/500 and the new weight 708—for teaser 704-2 will be 400/500.
In step 810, a determination is made as to whether the editor wishes to add a teaser. If so (810—Yes), process control passes to step 812 where the new teaser is assigned a grace period weight of 1/N, where N is the number of teasers 704 in data structure 700 after the new teaser has been added. Accordingly, all other teasers are reduced by [(N-1)/N] percent.
Semi-Automated Selection Weight Adjustment-Case Study: Investment IdeasIn some applications, one or more editors use the document popularity results such as those illustrated in
Data structure 900 also includes a counter 906 for each respective investment idea that tracks the number or percentage of times an investment idea is selected by users during a periodic interval (e.g., look back period). In some embodiments, counters 906 are extended to record historical access data such as the data illustrated in
In step 1006, the number of times each investment idea is selected by a user during a look back period is recorded in fields 706 of data structure 700. In some embodiments such numbers are tracked in percentage form rather than absolute form. Steps 1004 and 1006 continue until a loop back interval has elapsed or an editor adds or removes an investment idea to data structure 900 (step 1008—Yes).
When step 1008—Yes arises, each respective investment idea remaining in register 700 can be assigned a new weight 908 in accordance with steps 1010 through 1018. For each respective investment idea steps 1012 through 1018 are performed. In step 1012 a determination is made as to whether the selection weight for an investment idea matches the percentage of times that the investment idea was selected by a users. To make such a determination, investment weights are expressed in percentage form. Table 5 illustrates.
Table 5 illustrates how investment idea number 1 was weighted such that it would be selected for inclusion in an instance of host web page 70 fifty percent of the time. However, during the look back period, investment idea number 1 was selected by users from host web page 70 sixty percent of the time. This suggests that the selection weight for investment idea number 1 should be increased to sixty percent (1012—Yes, 1014). In contrast, investment idea number five has a selection weight percentile of 10 percent but only receives six percent of the investment idea requests during a given time period. This suggests that the selection weight for investment idea number five should be decreased (1014—No, 1016).
Many modifications and variations of this invention can be made without departing from its spirit and scope, as will be apparent to those skilled in the art. Reference has been made to certain computer systems. However, the present invention contemplates implementation of the inventive methods on any form of technology, whether currently existing or to be developed in the future, that implements electronic social networking. The specific embodiments described herein are offered by way of example only, and the invention is to be limited only by the terms of the appended claims, along with the full scope of equivalents to which such claims are entitled.
Claims
1. A method for displaying links on a host web page comprising:
- determining a popularity value for each of the links, wherein each of the links comprises a link to a web page;
- selecting a subset of the links to display on the host web page, wherein the subset are selected based on the popularity value;
- receiving a popularity value for each advertisement from a pool of available advertisements;
- identifying at least one of the advertisements for display, wherein the at least one of the advertisements is identified based on the popularity value of the advertisements and a relation to the selected subset of the links;
- receiving a selection of a particular link, wherein the selection comprises a click of the particular link;
- updating the popularity value of the particular link based on the received selection; and
- updating the at least one of the advertisements for display based on the updating of the popularity value.
2. The method of claim 1 wherein the popularity value is based on a number of selections.
3. The method of claim 2 wherein the updating the at least of the advertisement further comprises:
- updating which of the at least one of the advertisements is displayed based on selections of the at least one of the advertisements, wherein the at least one of the advertisements that is displayed include a relatively greater number of selections which increases the popularity value.
4. The method of claim 1 further comprising:
- updating the subset of the links that are identified based on a relative number of selections for each of the links, wherein a relatively greater number of selections of a link increases the popularity value of that link.
5. The method of claim 4 further comprising:
- monitoring selection of each link from the subset of links over a time interval.
6. The method of claim 5 wherein the updating the subset of the link is based on the monitored selection.
7. The method of claim 1 further comprising:
- displaying at least a portion of a web page linked when receiving the selection of the particular link.
8. The method of claim 7, wherein the displaying further comprises:
- displaying at least a portion of the web page linked from the particular link while displaying the host web page.
9. The method of claim 1 wherein the displaying the subset of the links comprises displaying an indicia of each web page linked.
10. The method of claim 1 wherein the host web page comprises a feed that displays the subset links and the at least one of the advertisements as part of the feed.
11. The method of claim 1 wherein the popularity value of the advertisements or the links comprises a selection weight that reflects a percentage that a particular advertisement or link, respectively, is displayed on the web page.
12. A method for displaying links in a host web page, the method comprising:
- tracking a popularity value of links based on selections of those links from other pages;
- tracking a popularity value of advertisements based on selections of those advertisements from other pages;
- identifying a subset of the links to display on the host web page based on the popularity value, wherein the subset of links are displayed on the host web page with an indicia for each of the links;
- identifying at least one advertisement for display on the host web page with the subset of links, wherein the identifying is based on a popularity value of the at least one advertisement and a relation of the at least one advertisement to the identified subset of links;
- updating the popularity value of the subset of links from the host web page based on selections of those links from the host web page; and
- updating the popularity value of the at least one advertisement from the host web page based on a selection of the at least one advertisement from the host web page.
13. The method of claim 12, wherein the indicia comprises an image that identifies the link.
14. The method of claim 13, wherein the image comprises a preview of a web page linked from the link.
15. The method of claim 12, the method further comprising:
- displaying at least a portion of a web page linked when receiving a selection of a particular link.
16. The method of claim 15, wherein the displaying further comprises:
- displaying at least a portion of the web page linked from the particular link while displaying the host web page.
17. The method of claim 12 wherein the host web page comprises a feed that displays the subset links and the at least one of the advertisements as part of the feed.
18. The method of claim 12 wherein the popularity value of the advertisements or the links comprises a selection weight that reflects a percentage that a particular advertisement or link, respectively, is displayed on the web page.
19. A non-transitory computer readable medium having stored therein data representing instructions executable by a programmed processor for displaying links in a host web page, the storage medium comprising instructions operative for:
- determining a popularity value for each of the links, wherein each of the links comprises a link to a web page;
- selecting a subset of the links to display on the host web page, wherein the subset are selected based on the popularity value;
- receiving a popularity value for each advertisement from a pool of available advertisements;
- identifying at least one of the advertisements for display, wherein the at least one of the advertisements is identified based on the popularity value of the advertisements and a relation to the selected subset of the links;
- receiving a selection of a particular link, wherein the selection comprises a click of the particular link;
- adjusting which of the links are part of the subset based on the selections received; and
- updating the at least one of the advertisements for display based on the adjusting of the subset of links.
20. The computer readable medium of claim 19 wherein the popularity value of the advertisements or the links comprises a selection weight that reflects a percentage that a particular advertisement or link, respectively, is displayed on the web page.
Type: Application
Filed: Apr 18, 2014
Publication Date: Aug 14, 2014
Applicant: Yahoo! Inc. (Sunnyvale, CA)
Inventors: Jeffrey E. F. Friedl (Kyoto), Kathleen L. Hartnack (Mountain View, CA)
Application Number: 14/256,404