Abstract: A video monitoring system can include multiple collectors to receive video beacon data from multiple video monitoring interface modules. At least one beacon stream is connected to receive data from multiple collectors. A processing module receives the beacon stream and provides a real-time event stream used for real-time data analysis and a video view stream used for long-term data analysis.

Abstract: A framework associated with an online store is configured to enable privacy preserving data sharing for invitational campaigns by limiting the amount of data that is shared to a content delivery network for the campaign until a sufficient number of interactions have occurred to provide crowd anonymity to participants in the campaign.

Abstract: Systems, methods, apparatuses, and computer-readable media are provided for determining individual item-level details associated with a transaction. A plurality of purchase transactions associated with different merchants may be displayed via a user interface. Responsive to a user selection of a first transaction, of the plurality of transactions, a camera may capture an image of at least a portion of a user receipt associated with the first transaction. The image of the user receipt may be analyzed using one or more optical character recognition (OCR) algorithms to convert the image of the user receipt into textual data. One or more character strings associated with line item-level details may be extracted from the textual data associated with the first transaction. Additional information associated with the line item details may be determined and the line item details and the additional information may be displayed via a user interface.

Abstract: At least some aspects of the present disclosure feature systems and methods for delivering content to a mobile device. In one embodiment, the system receives location information of the mobile device and determines a response duration. The system selects a content piece to deliver to the mobile device based on information regarding content comparisons or experimental units.

Abstract: A quantification system is configured for debiasing media creative efficiency. In some embodiments, the quantification system leverages a weighted generalized linear model (GLM) to determine the individual impacts of media creatives beyond network effects. To prepare input data for fitting the weighted GLM, the quantification system analyzes spot airing data, creates a specific data structure for storing observations (e.g., network-media creative combinations) that can be provided to the weight GLM as input, and computes additional input data points needed by the weighted GLM (e.g., network spend, media creative efficiency per network-media creative combination, etc.). The weighted GLM is then fitted to obtain coefficients representing the individual impacts of the media creatives. The quantification system utilizes the computed impacts to adjust the previously computed media creative efficiency for each media creative.

Abstract: An advertisement attribution method and a device are provided, and relate to the field of electronic devices. When playing a first advertisement, an advertising device broadcasts a wireless signal including an identifier of the advertising device and orientation information that is used to indicate a position and an orientation of the advertising device. A terminal receives the wireless signal, and sends a first advertisement event to a server when determining that the first advertisement played by the advertising device is effectively exposed to a user of the terminal.

Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.

Abstract: Techniques are described that include detecting customer personal information within any appropriate set of data, such as customer communications produced by customer-facing services offered by an organization. Once detected, the customer personal information may be tokenized within the customer communications, making the data appropriate for external systems, such as cloud-hosted applications. The disclosed techniques include a masking service that may be plugged into an on-premises pipeline of any customer-facing service that makes requests to an off-premises, cloud-hosted application. The masking service may apply rule-based detection and/or machine learning-based detection to detect both structured and unstructured customer personal information included in customer communications. The masking service may further tokenize or otherwise obfuscate or replace the detected customer personal information.

Abstract: A system and method to manage a surge network traffic targeting a service-hosting platform are disclosed. For an offer of goods and/or services, the platform provider generates a static package that is placed in networked storage that is accessible through a web service interface. The package contains the information required to instantiate and render the interface of the service-hosting platform using the processor and resources of the computer that accesses the package via a browser. Based on the contents of the package, the rendered interface presents the services of the service-hosting platform using resources of the customer's computer without making any calls to a server to query a protected backend system. Access to the protected backend resources and platform resources is gated by threshold actions taken by the user.

Abstract: Prior arrangement information is automatically fetched in response to detection that a radio presence advertising mobile device of a user is disposed in a region of interest that is operatively adjacent to a transaction-processing location. The fetched information is used to automatically modify the transaction.

Abstract: Provided is a server device that acquires user attribute information indicating an attribute of a user boarding on a mobility that travels from a departure place to a destination in response to an instruction of the user, acquires location information indicating a location of the mobility during traveling, and generates a database in which a predetermined place existing between the departure place and the destination of the mobility, the predetermined place being specified based on the location information, is associated with the user attribute information.

Abstract: An influence system for predicting advertisement impact for audience selection. An advertising probe campaign is operated by sending an advertisement to each entity in a treatment group of entities. A control group of entities which excludes the treatment group entities is selected and no campaign advertising content is sent to the treatment group entities. An influence model is created by comparing features of the treatment group converters to features of the control group converters. An individual frequency cap is selected for each entity that is a candidate for the advertising campaign based on a result of applying the influence model to the features of the candidate entity. The entity may be selected to receive an advertisement based on the individual frequency cap. Some embodiments are integrated with a real time bidding (RTB) exchange and a bid response may be configured based on the results of applying the influence model.

Abstract: Systems and methods may be used for establishing a link between user identifiers of different systems without disclosing specific user identifying information. One method includes generating a matching relationship based on double encrypted one or more first data sets of a first party system and double encrypted one or more second data sets of a second party system. The matching relationship indicates one or more links between match keys associated with the first party system and the match keys associated with the third party system. The method includes assigning bridge identifiers for user identifiers associated with the first party system and the user identifiers associated with the third party system based on the matching relationship.

Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that controls content distribution using a feedback loop. Content is distributed over multiple different online channels using a same initial selection value for distribution over each different online channel. An observed user actions required for distribution of the content over the multiple different online channels is received through a feedback loop and for multiple different distributions of the content. Based on the observed user actions received through the feedback loop, a predicted user action rate is determined for the multiple different distributions across the multiple different online channels. The selection value is adjusted based on a difference between the predicted user action rate and a reference distribution amount specified by a provider of the content. The content is distributed over the multiple different online channels using the adjusted selection value.

Abstract: This disclosure relates to electronically linking offline user activity to online activity of that user. Linking offline to online activity provides real-time feedback on traffic flow from a machine-readable label (“MRL”) scan to a conversion event on a target website. Linking offline to online activity enables tracking of specific MRLs and conversion events associated therewith. Linking offline to online activity enables calculating benchmarks such as time to conversion event and best performing conversion locations for an MRL. Linking offline to online activity enhances security and data quality as each conversion event can be traced back to a unique MRL scan and a timestamp and geolocation associated with the unique MRL scan.

Abstract: Methods, systems, and media for estimating the causal effect of different content exposure levels are provided.

Abstract: Messages are processed to generate effectiveness predictions and/or other insights associated with the messages. Candidate messages are processed through a natural language processing (NLP) component to parse the candidate message into message elements for further processing. The message elements are converted to a vector or set of vectors, which are provided as input to a machine learning model to make predictions of message effectiveness. A contribution score can be made for each message element of the candidate message, which may be indicative of the importance or relevance for the individual message element to the overall predicted message effectiveness. Other message elements not originally within the message can be provided as candidates to replace message elements already located within the message. In this way, a message that is likely to be effective, such being likely to have a high conversion rate, can be published or otherwise distributed.

Abstract: In order to provide agile and dynamic portfolio management, systems and methods for underwriting and portfolio management include an ecosystem including a platform, including processing devices, communication interfaces, runtime environments, and databases, where the databases are configured to store ecosystem data, where the ecosystem data includes data associated with a plurality of systems. A service layer is in communication with the platform, the service layer including containers executed in the runtime environment and configured to implement microservices, where each of the containers include: at least one microservice and a datastore device configured to store domain-specific data. An orchestrator is in communication with the service layer, the orchestrator to schedule execution of the microservices according to bounded contexts coordinated with composite application programming interfaces (API) interfacing with a microservice specific API.

Abstract: There is provided a system and process of delivering online media content files to websites which are not capable of being blocked. The system and process provides a publisher with a sub-domain name that is pointed to an IP provided by an ad server and ask publisher to update his DNS records. Concurrently, the system delivers the user a script on the newly suggested sub domain that publisher inserts in HEAD tag of web pages where it is determined that the unblockable ads are to be displayed.

Abstract: Systems and methods for enhancing the representation of outliers in a distribution of telemetry data of a monitored system are provided. According to one embodiment, telemetry data of the monitored system may be continuously collected. Frequency values representing a frequency of occurrence of corresponding telemetry data of the collected telemetry data may be generated by aggregating the collected telemetry data. As the vast majority of telemetry data is expected to represent a normal operating state of the system and relatively few, if any, of the telemetry data (e.g., outliers) will be indicative of one or more events of significance, the resulting distribution of the frequency values is highly skewed. In order to facilitate visualization of the distribution that accentuates the outliers, display characteristics may be calculated for the frequency values by applying a visualization model based on a weighted combination of multiple data transformations to each of the frequency values.

Abstract: A self-consistent inception architecture includes a process that integrates online data and offline data to determine an estimated lift (“prior lift”) in the number of unique visitors (UVs) to a website caused by a television (TV) spot airing on an offline medium. The prior lift is used to adjust a UV profile of the website. A baseline thus produced is fitted through an inception process in which a locally weighted scatterplot smoothing algorithm is applied iteratively until a final baseline converges. The baseline from the inception process is used to determine a calculated lift. If the prior lift and the calculated lift are not consistent (e.g., within a threshold), the process is run iteratively until the prior lift and the calculated lift are consistent. The calculated lifts can be used to determine and visualize performance metric(s) relating to media creatives such as TV spots airing in the physical world.

Abstract: A communication terminal includes circuitry configured to: perform first transmission of connection request information indicating a connection request to a first explainer terminal that preferentially responds to the connection request from the communication terminal provided in an unmanned store; and receive response information indicating a response of connection availability from the first explainer terminal.

Abstract: A wireless communication device including: a memory that stores a setting content of a beacon terminal to be rewritten, identification information of the beacon terminal, and a flag indicating whether the setting of the beacon terminal has been already rewritten, the setting content, the identification information and the flag being associated with each other; and a processor coupled to the memory and the processor configured to: acquire data broadcasted from the beacon terminal; and transmit the setting content to the beacon terminal, and cause the beacon terminal to change the setting when identification information of the beacon terminal included in the data acquired from the beacon terminal is identical with the identification information stored into the memory, changing the setting of the beacon terminal is not completed and a strength of a received signal from the beacon terminal is equal to or more than a threshold value.

Abstract: Some embodiments relate generally to the processing of compressed multidimensional data and selection of engagement rules based on the compressed multidimensional data. In some embodiments, a method includes retrieving, via a processor, a multidimensional data profile that includes a set of first inclination distributions, each associated with a data dimension. The processor matches a first set of engagement rules to the multidimensional data profile to define a matched set, each engagement rule of the first set of engagement rules having a corresponding confidence level and a corresponding set of second inclination distributions. The processor selects an engagement rule from the matched set that has a corresponding confidence level no less than a corresponding confidence level for each remaining engagement rule from the matched set, and sends a signal causing display of a stimulus to a user according to the selected engagement rule and not according to the remaining engagement rules.

Abstract: A system and method for augmenting video displayed via web browser to add interactive functionality is disclosed. Elements are included in a structured media definition to cause the video player to instantiate one or more new elements on a webpage when the media is played, including a first script that includes instructions to generate an interactive menu and second script, such that selection of any option from the interactive menu will call one or more application programming interface (API) functions of the second script. The structured media definition is transmitted to the web browser to cause loading of the video and execution of the instructions. A server backend receives and processes the API calls from the second script and transmits responses to the API calls to be acted upon by the script.

Abstract: A system and method for augmenting video media displayed via web browser to add interactive functionality is disclosed. The method begins with adding elements to a structured media definition to cause the media to instantiate one or more new elements on a webpage when the media is played, including a script that includes instructions to generate an interactive menu, such that selection of any option from the interactive menu will call one or more application programming interface (API) functions provided by a remote server. The structured media definition is transmitted to the web browser to cause it to load a video and execute the instructions. A server backend receives and processes API calls from the script when executed by the web browser; and transmits a response to the API call to the web browser to be acted upon by the script.

Abstract: In some examples, sequence, frequency, and time interval based journey recommendation may include generating a plurality of clusters of entities, and generating a network that identifies a time interval to a next interaction that leads to success. An estimated time interval to a specified number of conversions may be determined. A success criterion that represents a positive outcome in the estimated time interval may be determined. A historical sequence of events may be partitioned into a plurality of sequences of events leading to success or failure. The plurality of sequence of events may be mapped based on analyzed probabilities, a determined waiting interval, and determined frequency contributions, and evaluated as to whether a mapped sequence of events duration is less than a planned duration. If so, a journey may be generated and include a determined sequence of events, a corresponding frequency, and a corresponding waiting interval.

Abstract: Systems and methods inject related content to a search result using a dwell score. For example, a method may include, for at least one result at least partially displayed in a viewport, calculating a dwell score for the result at based on an amount of time the result has been in the viewport and a position of the result in the viewport and, if the dwell score meets a threshold, displaying suggested links for the result in the viewport. Another example method includes displaying a scrollable set of search results in a viewport and, while waiting for a scroll action or link selection, calculating a dwell score for at least one result that has content visible in the viewport and updating ranking signals based on the dwell score. The updated ranking signals are used to generate a next set of search results for the query.

Abstract: In some embodiments, a method for information processing includes: acquiring, based on announcement information pulled by a terminal from a ranked list of announcement information in advance, interactive operation indication information uploaded by the terminal on an interactive platform, the interactive operation indication information being associated with the announcement information; acquiring interactive operational data corresponding to the interactive operation indication information; and updating ranking information of the announcement information in the ranked list of announcement information based on the interactive operational data. The announcement information is passively pulled from the ranked list of announcement information based on the ranking information, and the ranking information includes at least one of a pulling probability and a ranking position.

Abstract: A query-set is used to obtain recommendation results from different recommendation algorithms available locally on a device. The same query-set is used to obtain recommendation results from a remote, well-established online recommendation system using an unknown recommendation algorithm. Distances are measured between the recommendation results from the online recommendation system and the recommendation results from each of the local recommendation algorithms. The local recommendation algorithm having generated recommendation results with a smallest distance to the recommendation results from the online recommendation system is selected for generation of recommendations based on a local recommendation algorithm.

Abstract: A method compares data sets in a data preparation application. The method displays a user interface including a flow diagram having a plurality of nodes. Each of the nodes corresponds to a data set having a plurality of data fields. A user selects two nodes from the flow diagram. In response to the user selection, the method forms a composite data set comprising a union of two data sets corresponding to the two nodes and groups data values for each of a plurality of data fields in the composite data set to form a respective set of bins. The method then displays distributions of data values for the plurality of data fields in the composite data set. Each distribution comprises the respective set of bins for a respective data field. Each displayed bin depicts counts of data values in the respective bin originating from each of the two data sets.

Abstract: A facility for presenting advertising messages on behalf of multiple advertisers is described. The facility determines allocations that each specify a share for an advertiser, the specified shares all being different. The facility causes advertising messages to be presented on behalf of the advertisers in accordance with the shares specified by their allocations.

Abstract: At least some aspects of the present disclosure feature systems and methods for delivering content to a mobile device. In one embodiment, the system receives location information of the mobile device and determines a response duration. The system selects a content piece to deliver to the mobile device based on information regarding content comparisons or experimental units.

Abstract: The present disclosure provides systems and methods for secure identification retrieval. The method includes retrieving a value of a periodic variable and calculating a plurality of query tokens from a corresponding plurality of client device identifiers and the value of the periodic variable. Each query token is associated with a corresponding client device identifier in a first database. The method further includes receiving a first query token calculated from a client device identifier of the first client device and the value of the periodic variable and identifying a second query token of the calculated plurality of query tokens in the first database matching the first query token. The method further includes, responsive to the identification, retrieving the associated client device identifier and retrieving one or more characteristics of the first client device according to the associated client device identifier. The method further includes transmitting the retrieved one or more characteristics.

Abstract: In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting an ad within a mobile application interface of a mobile device; receiving a user selection of the ad; determining that a browser session is to be initiated in response to the user selection of the ad; generating a request URL, using one or more processors, where the request URL includes a device identifier for the mobile device; and submitting the URL request using the browser including: determining whether an ad cookie associated with the ad exists on the browser, and if the cookie associated with the ad exists, sending an ad cookie identifier along with the request. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

Abstract: A virtual sports competition, competitor training, and judge training platform is disclosed. The virtual sports competition, competitor training, and judge training platform provides a virtual, remote, video-based and internet networked platform for sports, such as horse shows, ice skating and other non-conflict based activities to be achieved at different locations and times and still be judged/evaluated by a licensed official. The virtual sports competition, competitor training, and judge training platform reduces costs while ensuring equivalent access for many participants around the world and/or trainee judges seeking to gain credentials for certification.

Abstract: The present disclosure relates to systems, non-transitory computer-readable media, and methods for generating and utilizing a touchpoint attribution attention neural network to identify and measure performance of touchpoints in digital content campaigns. For example, a deep learning attribution system trains a touchpoint attribution attention neural network using touchpoint sequences, which include user interactions with content via one or more digital media channels. In one or more embodiments, the deep learning attribution system utilizes the trained touchpoint attribution attention neural network to determine touchpoint attributions of touchpoints in a target touchpoint sequence. In addition, the deep learning attribution system can utilize the trained touchpoint attribution attention neural network to generate conversion predictions for target touchpoint sequences and to provide targeted digital content over specific digital media channels to client devices of individual users.

Abstract: Disclosed are methods, systems, and non-transitory computer-readable medium for targeting bid and position for a keyword. For instance, the method may include obtaining information about the keyword, the information about the keyword including observations of value with respect to position for the keyword. The method may further include applying a Gaussian Process Model on the observations to obtain a prediction function and associated uncertainties, the prediction function and the associated uncertainties relating positions to expected values; applying a Thompson sampling reinforcement learning model on the expected values and the positions to obtain a target position; and applying a bid model to the target position to obtain bid information for the keyword. The method may also include transmitting a bid message to a search engine, the bid message including the bid information.

Abstract: The disclosure provides a people-gathering analysis device including: a position information acquisition unit (112) that acquires position information of a moving body (150); a moving-body outside information acquisition unit (111) that acquires information about the area outside the moving body (150); and a people-gathering information calculation unit (113) that calculates people-gathering information indicating the gathering of people by referring to the position information of the moving body (150) acquired by the position information acquisition unit (112), and the information about the area outside the moving body (150) acquired by the moving-body outside information acquisition unit (111).

Abstract: An online system, such as an online content distribution system, receives information describing presentations of a content item. The online system identifies online system users included among individuals presented with the content item, retrieves information describing a household of each user, and de-biases this information to adjust for differences between the population of online system users and the individuals to whom the content item was presented. The online system then trains a set of machine-learning models to infer a reach of the content item for each of multiple households using the de-biased information. Using the machine-learning models, the online system infers a reach of the content item for each of the households.

Abstract: An example to predict demographics for impressions includes a prediction manager to: determine that first demographic data corresponding to a first database proprietor subscriber does not match second demographic data corresponding to a media delivery device, both the first and second demographic data corresponding to an impression; obtain third demographic data corresponding to an Internet protocol address, the third demographic data obtained from a second database proprietor; and generate matched demographic data based on comparing the third demographic data to the first demographic data; and a modeler to generate a prediction model based on the matched demographic data, the prediction model to predict fourth demographic data for the impression.

Abstract: One embodiment provides a method for augmenting missing values in historical or market data for deals. The method comprises receiving information relating to a set of deals. For any service included in one or more deals of the set of deals but not included in one or more other deals of the set of deals, the method further comprises augmenting, for any or all of the one or more other deals that does not include the service, one or more missing values for the service with one or more recommended values based on a recommendation algorithm. The service may be at any service level of a hierarchy of services.

Abstract: By way of example, various methods for reproducing advertisements using a plurality of advertisement vehicles as well as controlling the plurality of advertisement vehicles are provided. In one example, a method for controlling a plurality of advertisement vehicles is provided as follows. Initially, information on the plurality of advertisement vehicles that are going to carry out a specific event is verified. Information on the specific event is sent to the plurality of advertisement vehicles and real-time traffic and/or people density information in an area in which the specific event is to be carried out is collected. A starting location of the specific event may also be determined based on at least one of: the real-time traffic density information or real-time location information of the plurality of advertisement vehicles.

Abstract: Information describing deliveries of content items and user actions associated with the content items is stored. Each delivery is performed by an online publisher to a user. A user action associated with a content item performed by a target user is detected. Information describing a set of online publishers that delivered the content item to the target user is retrieved. For each online publisher of the set, a likelihood that the user action would have occurred without the online publisher's delivery of the content item to the target user is determined. An estimated increase in the likelihood that the user action occurred due to the online publisher's delivery of the content item to the target user is determined. A performance metric is determined for the online publisher, wherein ratios of performance metrics for the set of online publishers are related based on corresponding ratios of the estimated increases in likelihoods.

Abstract: Systems and methods are described for a causal marketing attribution process that includes the receiving of a plurality of marketing events associated with a customer and computing a sum of a plurality of channel-specific terms corresponding to the plurality of marketing events, wherein each of the plurality of channel-specific terms comprises a channel-specific base parameter and a channel-specific decay parameter. Additionally, the causal marketing attribution process computes a sum of a plurality of interaction terms, wherein each interaction term comprises a product of a pair of channel-specific terms, and determines a probability of a target outcome for the customer based on the sum of the plurality of channel-specific terms and the sum of the plurality of interaction terms.

Abstract: A video monitoring system can include multiple collectors to receive video beacon data from multiple video monitoring interface modules. At least one beacon stream is connected to receive data from multiple collectors. A processing module receives the beacon stream and provides a real-time event stream used for real-time data analysis and a video view stream used for long-term data analysis.

Abstract: An example includes a segment collector to: access impression records indicative of media access segments, the media access segments including start times and end times corresponding to media accessed by a panelist; and determine ones of the impression records that include a watermark corresponding to a first media platform presenting the media; a segment classifier to convert a first one of the impression records including the watermark to a converted impression record; and combine the converted impression record corresponding to the first media platform and a second impression record corresponding to a second media platform; and a media creditor to generate audience measurement metrics based on the combined impression records.

Abstract: By way of example, novel systems and methods for reproducing advertisements on connected vehicles are disclosed. In one example embodiment, a system for delivering advertisements include a plurality of connected vehicles participating in an advertisement event, and the plurality of connected vehicles is each configured to receive an instruction from one of the connected vehicles or a server over a network to cluster near or at a target area for reproducing an advertisement in a coordinated manner as a group of the connected vehicles.

Abstract: In-feed encapsulation of display ads or other externally-hosted content is disclosed. In various embodiments, an indication is received that an ad to be displayed in the context of an instance of a publisher content page as rendered at a client system links out to advertising content associated with a third party site. The client system is configured to display a modified version of the advertising content in the event an indication is received that the ad has been selected.