Traffic Patents (Class 705/14.45)
  • Patent number: 11366815
    Abstract: A query-set is used to obtain recommendation results from different recommendation algorithms available locally on a device. The same query-set is used to obtain recommendation results from a remote, well-established online recommendation system using an unknown recommendation algorithm. Distances are measured between the recommendation results from the online recommendation system and the recommendation results from each of the local recommendation algorithms. The local recommendation algorithm having generated recommendation results with a smallest distance to the recommendation results from the online recommendation system is selected for generation of recommendations based on a local recommendation algorithm.
    Type: Grant
    Filed: January 31, 2019
    Date of Patent: June 21, 2022
    Assignee: INTERDIGITAL CE PATENT HOLDINGS
    Inventors: Erwan Le Merrer, Georgios Damaskinos, Christoph Neumann
  • Patent number: 11360657
    Abstract: A method compares data sets in a data preparation application. The method displays a user interface including a flow diagram having a plurality of nodes. Each of the nodes corresponds to a data set having a plurality of data fields. A user selects two nodes from the flow diagram. In response to the user selection, the method forms a composite data set comprising a union of two data sets corresponding to the two nodes and groups data values for each of a plurality of data fields in the composite data set to form a respective set of bins. The method then displays distributions of data values for the plurality of data fields in the composite data set. Each distribution comprises the respective set of bins for a respective data field. Each displayed bin depicts counts of data values in the respective bin originating from each of the two data sets.
    Type: Grant
    Filed: January 12, 2021
    Date of Patent: June 14, 2022
    Assignee: TABLEAU SOFTWARE, INC.
    Inventor: Brice Johnson
  • Patent number: 11354704
    Abstract: At least some aspects of the present disclosure feature systems and methods for delivering content to a mobile device. In one embodiment, the system receives location information of the mobile device and determines a response duration. The system selects a content piece to deliver to the mobile device based on information regarding content comparisons or experimental units.
    Type: Grant
    Filed: June 2, 2014
    Date of Patent: June 7, 2022
    Assignee: 3M Innovative Properties Company
    Inventors: Brian E. Brooks, Frederick J. Arsenault
  • Patent number: 11354701
    Abstract: A facility for presenting advertising messages on behalf of multiple advertisers is described. The facility determines allocations that each specify a share for an advertiser, the specified shares all being different. The facility causes advertising messages to be presented on behalf of the advertisers in accordance with the shares specified by their allocations.
    Type: Grant
    Filed: January 21, 2020
    Date of Patent: June 7, 2022
    Assignee: Zillow, Inc.
    Inventors: Yiqing Wang, Stanley B. Humphries, Chloe Linden Harford
  • Patent number: 11310046
    Abstract: The present disclosure provides systems and methods for secure identification retrieval. The method includes retrieving a value of a periodic variable and calculating a plurality of query tokens from a corresponding plurality of client device identifiers and the value of the periodic variable. Each query token is associated with a corresponding client device identifier in a first database. The method further includes receiving a first query token calculated from a client device identifier of the first client device and the value of the periodic variable and identifying a second query token of the calculated plurality of query tokens in the first database matching the first query token. The method further includes, responsive to the identification, retrieving the associated client device identifier and retrieving one or more characteristics of the first client device according to the associated client device identifier. The method further includes transmitting the retrieved one or more characteristics.
    Type: Grant
    Filed: September 3, 2019
    Date of Patent: April 19, 2022
    Assignee: Google LLC
    Inventors: Gang Wang, Marcel M. Moti Yung
  • Patent number: 11291916
    Abstract: A virtual sports competition, competitor training, and judge training platform is disclosed. The virtual sports competition, competitor training, and judge training platform provides a virtual, remote, video-based and internet networked platform for sports, such as horse shows, ice skating and other non-conflict based activities to be achieved at different locations and times and still be judged/evaluated by a licensed official. The virtual sports competition, competitor training, and judge training platform reduces costs while ensuring equivalent access for many participants around the world and/or trainee judges seeking to gain credentials for certification.
    Type: Grant
    Filed: November 4, 2020
    Date of Patent: April 5, 2022
    Inventor: Deborah Susan Kurth
  • Patent number: 11295339
    Abstract: In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting an ad within a mobile application interface of a mobile device; receiving a user selection of the ad; determining that a browser session is to be initiated in response to the user selection of the ad; generating a request URL, using one or more processors, where the request URL includes a device identifier for the mobile device; and submitting the URL request using the browser including: determining whether an ad cookie associated with the ad exists on the browser, and if the cookie associated with the ad exists, sending an ad cookie identifier along with the request. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
    Type: Grant
    Filed: November 30, 2020
    Date of Patent: April 5, 2022
    Assignee: Google LLC
    Inventors: Ping Wu, Anurag Agarwal
  • Patent number: 11288886
    Abstract: The disclosure provides a people-gathering analysis device including: a position information acquisition unit (112) that acquires position information of a moving body (150); a moving-body outside information acquisition unit (111) that acquires information about the area outside the moving body (150); and a people-gathering information calculation unit (113) that calculates people-gathering information indicating the gathering of people by referring to the position information of the moving body (150) acquired by the position information acquisition unit (112), and the information about the area outside the moving body (150) acquired by the moving-body outside information acquisition unit (111).
    Type: Grant
    Filed: October 29, 2018
    Date of Patent: March 29, 2022
    Assignee: OMRON Corporation
    Inventors: Kazuki Kasai, Koichi Aida, Tomonari Imabayashi, Eizo Kitamura, Hideto Ohmae, Atsushi Sakuma, Minoru Fujino
  • Patent number: 11287894
    Abstract: The present disclosure relates to systems, non-transitory computer-readable media, and methods for generating and utilizing a touchpoint attribution attention neural network to identify and measure performance of touchpoints in digital content campaigns. For example, a deep learning attribution system trains a touchpoint attribution attention neural network using touchpoint sequences, which include user interactions with content via one or more digital media channels. In one or more embodiments, the deep learning attribution system utilizes the trained touchpoint attribution attention neural network to determine touchpoint attributions of touchpoints in a target touchpoint sequence. In addition, the deep learning attribution system can utilize the trained touchpoint attribution attention neural network to generate conversion predictions for target touchpoint sequences and to provide targeted digital content over specific digital media channels to client devices of individual users.
    Type: Grant
    Filed: March 9, 2018
    Date of Patent: March 29, 2022
    Assignee: Adobe Inc.
    Inventors: Zhenyu Yan, Fnu Arava Venkata Kesava Sai Kumar, Chen Dong, Abhishek Pani, Ning Li
  • Patent number: 11288704
    Abstract: Disclosed are methods, systems, and non-transitory computer-readable medium for targeting bid and position for a keyword. For instance, the method may include obtaining information about the keyword, the information about the keyword including observations of value with respect to position for the keyword. The method may further include applying a Gaussian Process Model on the observations to obtain a prediction function and associated uncertainties, the prediction function and the associated uncertainties relating positions to expected values; applying a Thompson sampling reinforcement learning model on the expected values and the positions to obtain a target position; and applying a bid model to the target position to obtain bid information for the keyword. The method may also include transmitting a bid message to a search engine, the bid message including the bid information.
    Type: Grant
    Filed: February 26, 2021
    Date of Patent: March 29, 2022
    Assignee: Capital One Services, LLC
    Inventors: James O. H. Montgomery, Athanassios Kintsakis, Keegan Hines
  • Patent number: 11263537
    Abstract: An online system, such as an online content distribution system, receives information describing presentations of a content item. The online system identifies online system users included among individuals presented with the content item, retrieves information describing a household of each user, and de-biases this information to adjust for differences between the population of online system users and the individuals to whom the content item was presented. The online system then trains a set of machine-learning models to infer a reach of the content item for each of multiple households using the de-biased information. Using the machine-learning models, the online system infers a reach of the content item for each of the households.
    Type: Grant
    Filed: March 13, 2018
    Date of Patent: March 1, 2022
    Assignee: Meta Platforms, Inc.
    Inventor: Logan Michael Gore
  • Patent number: 11257110
    Abstract: One embodiment provides a method for augmenting missing values in historical or market data for deals. The method comprises receiving information relating to a set of deals. For any service included in one or more deals of the set of deals but not included in one or more other deals of the set of deals, the method further comprises augmenting, for any or all of the one or more other deals that does not include the service, one or more missing values for the service with one or more recommended values based on a recommendation algorithm. The service may be at any service level of a hierarchy of services.
    Type: Grant
    Filed: January 20, 2021
    Date of Patent: February 22, 2022
    Assignee: International Business Machines Corporation
    Inventors: Mari A. Fukuda, Kugamoorthy Gajananan, Shun Jiang, Aly Megahed, Taiga Nakamura, Mark A. Smith
  • Patent number: 11259086
    Abstract: An example to predict demographics for impressions includes a prediction manager to: determine that first demographic data corresponding to a first database proprietor subscriber does not match second demographic data corresponding to a media delivery device, both the first and second demographic data corresponding to an impression; obtain third demographic data corresponding to an Internet protocol address, the third demographic data obtained from a second database proprietor; and generate matched demographic data based on comparing the third demographic data to the first demographic data; and a modeler to generate a prediction model based on the matched demographic data, the prediction model to predict fourth demographic data for the impression.
    Type: Grant
    Filed: September 21, 2020
    Date of Patent: February 22, 2022
    Assignee: The Nielsen Company (US), LLC
    Inventors: Kumar Nagaraja Rao, Kamer Toker Yildiz, Jennifer Haskell, Cristina Ion, Mimi Zhang
  • Patent number: 11252545
    Abstract: By way of example, various methods for reproducing advertisements using a plurality of advertisement vehicles as well as controlling the plurality of advertisement vehicles are provided. In one example, a method for controlling a plurality of advertisement vehicles is provided as follows. Initially, information on the plurality of advertisement vehicles that are going to carry out a specific event is verified. Information on the specific event is sent to the plurality of advertisement vehicles and real-time traffic and/or people density information in an area in which the specific event is to be carried out is collected. A starting location of the specific event may also be determined based on at least one of: the real-time traffic density information or real-time location information of the plurality of advertisement vehicles.
    Type: Grant
    Filed: May 5, 2019
    Date of Patent: February 15, 2022
    Assignee: AD CONNECTED, INC.
    Inventors: Inje Cho, Hoonje Cho
  • Patent number: 11238490
    Abstract: Information describing deliveries of content items and user actions associated with the content items is stored. Each delivery is performed by an online publisher to a user. A user action associated with a content item performed by a target user is detected. Information describing a set of online publishers that delivered the content item to the target user is retrieved. For each online publisher of the set, a likelihood that the user action would have occurred without the online publisher's delivery of the content item to the target user is determined. An estimated increase in the likelihood that the user action occurred due to the online publisher's delivery of the content item to the target user is determined. A performance metric is determined for the online publisher, wherein ratios of performance metrics for the set of online publishers are related based on corresponding ratios of the estimated increases in likelihoods.
    Type: Grant
    Filed: October 24, 2017
    Date of Patent: February 1, 2022
    Assignee: Meta Platforms, Inc.
    Inventors: Chaochao Cai, Liang Xu, Goran Predovic
  • Patent number: 11232483
    Abstract: Systems and methods are described for a causal marketing attribution process that includes the receiving of a plurality of marketing events associated with a customer and computing a sum of a plurality of channel-specific terms corresponding to the plurality of marketing events, wherein each of the plurality of channel-specific terms comprises a channel-specific base parameter and a channel-specific decay parameter. Additionally, the causal marketing attribution process computes a sum of a plurality of interaction terms, wherein each interaction term comprises a product of a pair of channel-specific terms, and determines a probability of a target outcome for the customer based on the sum of the plurality of channel-specific terms and the sum of the plurality of interaction terms.
    Type: Grant
    Filed: November 13, 2019
    Date of Patent: January 25, 2022
    Assignee: ADOBE INC.
    Inventors: Ritwik Sinha, David Arbour, Aahlad Manas Puli
  • Patent number: 11140428
    Abstract: A video monitoring system can include multiple collectors to receive video beacon data from multiple video monitoring interface modules. At least one beacon stream is connected to receive data from multiple collectors. A processing module receives the beacon stream and provides a real-time event stream used for real-time data analysis and a video view stream used for long-term data analysis.
    Type: Grant
    Filed: September 1, 2020
    Date of Patent: October 5, 2021
    Assignee: Mux, Inc.
    Inventors: Adam Brown, Jonathan Dahl, Steven Heffernan, Justin Sanford, Matthew Ward, Scott Kidder, Benjamin Dodson, Alex Diehl
  • Patent number: 11102558
    Abstract: An example includes a segment collector to: access impression records indicative of media access segments, the media access segments including start times and end times corresponding to media accessed by a panelist; and determine ones of the impression records that include a watermark corresponding to a first media platform presenting the media; a segment classifier to convert a first one of the impression records including the watermark to a converted impression record; and combine the converted impression record corresponding to the first media platform and a second impression record corresponding to a second media platform; and a media creditor to generate audience measurement metrics based on the combined impression records.
    Type: Grant
    Filed: September 9, 2019
    Date of Patent: August 24, 2021
    Assignee: The Nielsen Company (US), LLC
    Inventors: Narasimha Reddy Goli, Michael Allen Bivins, Gangadhar Jakkula, Jarrell Jay Mikuta, Joseph W. Brewer, Kevin Rini, Carol A. Lynch, Michael Tierney
  • Patent number: 11080753
    Abstract: By way of example, novel systems and methods for reproducing advertisements on connected vehicles are disclosed. In one example embodiment, a system for delivering advertisements include a plurality of connected vehicles participating in an advertisement event, and the plurality of connected vehicles is each configured to receive an instruction from one of the connected vehicles or a server over a network to cluster near or at a target area for reproducing an advertisement in a coordinated manner as a group of the connected vehicles.
    Type: Grant
    Filed: February 26, 2019
    Date of Patent: August 3, 2021
    Assignee: AD CONNECTED, INC.
    Inventors: Inje Cho, Hoonje Cho
  • Patent number: 11055749
    Abstract: In-feed encapsulation of display ads or other externally-hosted content is disclosed. In various embodiments, an indication is received that an ad to be displayed in the context of an instance of a publisher content page as rendered at a client system links out to advertising content associated with a third party site. The client system is configured to display a modified version of the advertising content in the event an indication is received that the ad has been selected.
    Type: Grant
    Filed: December 18, 2015
    Date of Patent: July 6, 2021
    Assignee: Nativo, Inc.
    Inventor: Justin Yoo Choi
  • Patent number: 11023042
    Abstract: A method for inputting gaze for a display and devices performing the same are disclosed. A method for inputting gaze for a display according to an example embodiment includes sensing gaze of a user and moving symbols displayed on both eyes of the user through the display, determining whether the both eyes move in a vergence manner based on the movements of the symbols to converge or diverge, and determining whether the gaze is directed to the symbols based on the determination result.
    Type: Grant
    Filed: March 26, 2020
    Date of Patent: June 1, 2021
    Assignee: Korea Advanced Institute Of Science And Technology
    Inventors: Geehyuk Lee, Sunggeun Ahn, Jeongmin Son, Sangyoon Lee
  • Patent number: 10956922
    Abstract: The present teaching relates to method, system, and medium for profiling accounts. A plurality of identifiers are obtained, wherein each of the plurality of identifiers is associated with one of a device operated by a user and a platform on which the user consumes content in one or more media types. An account corresponding to the user is created, wherein the account represents the user across devices, platforms, and/or media types. A persistent identifier is generated for the account, wherein the persistent identifier links the plurality of identifiers. Consumption data related to the account with the persistent identifier is obtained. The consumption data is gathered from sources associated with the plurality of identifiers across different devices, platforms, or media types, and the account is profiled based on the obtained consumption data.
    Type: Grant
    Filed: February 6, 2018
    Date of Patent: March 23, 2021
    Assignee: Amobee, Inc.
    Inventors: Scott Andrew Ferber, Kevin Coates Haley, Aleck Howard Schleider
  • Patent number: 10956933
    Abstract: Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.
    Type: Grant
    Filed: July 18, 2018
    Date of Patent: March 23, 2021
    Assignee: APPLE INC.
    Inventors: Michael Froimowitz Greenzeiger, Steven C. Bredenberg, Christopher John Foster Bullen, Mark C. Lay
  • Patent number: 10942905
    Abstract: Exemplary embodiments of the present disclosure provide for cleansing data generated by one or more servers in response to database interactions resulting from an automated software robot interacting with the one or more servers via a telecommunications network. Log entries in usage logs corresponding to events during a session can be analyzed to determine relationships between events and the usage logs can be classified based on the relationships as either corresponding to human behavior or automated software robot behavior. Usage logs corresponding to automated software robot behavior can be removed from further analysis.
    Type: Grant
    Filed: June 23, 2016
    Date of Patent: March 9, 2021
    Assignee: Camelot UK Bidco Limited
    Inventors: Nikolai Nefedov, Eftim Pop-Lazarov, James Pringle
  • Patent number: 10943139
    Abstract: A machine implemented method for extracting information from a receipt, the method constituted of: receiving an image of the receipt; identifying a first text portion within the receipt image which represents a product name abbreviation; abbreviating, in accordance with an abbreviation rule, one of the identified first text portion and a plurality of product names stored on a database, each associated with a product identifier; determining a plurality of candidate product identifiers responsive to the abbreviation; for each of a plurality of predetermined features, assigning a value to each of the identified candidate product identifiers; responsive to the assigned values, assigning a candidate score to each of the identified candidate product identifiers; responsive to the assigned candidate scores and a predetermined scoring rule, selecting one candidate product identifier, which is represented by the identified first text portion; and outputting the selected candidate product identifier.
    Type: Grant
    Filed: November 1, 2017
    Date of Patent: March 9, 2021
    Assignee: Zollo Social Shopping Ltd.
    Inventors: Alex Leizerowich, Daniel Rejzner
  • Patent number: 10891650
    Abstract: Matching conversions from within applications on a client device to interactions with content items presented with resources may include receiving first data associated with an interaction with a content item displayed with a resource. The first data includes an application identifier for an application associated with the content item and an account identifier. The matching may also include receiving second data from the client device associated with a conversion using the application. The second data includes the application identifier and a device identifier for the client device. The matching may further include receiving third data from the client device that includes the account identifier and the device identifier. The conversion can be determined as associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.
    Type: Grant
    Filed: August 1, 2019
    Date of Patent: January 12, 2021
    Assignee: Google LLC
    Inventor: Vinod Kumar Ramachandran
  • Patent number: 10878517
    Abstract: An analytics interface is provided for a content creation tool. Based on input to the analytics interface, first and second media content items are selected, where certain content is shared between the media content items. The system modifies first and second media content items to comply with formatting constraints of first and second social media services, respectively. The system associates, via a mapping, the first and second media content items with a group and publishes the first and second media content items to the first and second social media services, respectively. The system uses the mapping to match the group with first and second analytics respectively received from the first and second social media services about the first and second media content items. The system updates the analytics interface with visual representations of grouped analytics, which are generated based on matching the group with the first second analytics.
    Type: Grant
    Filed: July 13, 2017
    Date of Patent: December 29, 2020
    Assignee: ADOBE INC.
    Inventors: Ramesh P B, Meagan Keane, Manish Prasad, Laura Williams Argilla, Komal Kumar Desai, Bronwyn Lewis
  • Patent number: 10872075
    Abstract: Time series data may be represented with multiple representations, optionally using a variety of storage approaches, and the plurality of representations may be indexed using a representation index, which includes a start row identifier, a representation identifier, and an offset within the representation for each segment of one or more rows in the time series data column.
    Type: Grant
    Filed: July 20, 2017
    Date of Patent: December 22, 2020
    Assignee: SAP SE
    Inventors: Gordon Gaumnitz, Lars Dannecker
  • Patent number: 10869077
    Abstract: Systems and methods are disclosed that measure web activity bursts after ad broadcasts that may be sent to multiple persons. One system uses a cookie-less/cookie-optional, anonymous/personal-identification-not-required, method for web-based conversion tracking that will work on broadcast media systems such as television, and could also be applied to measuring spikes from email, radio, and other forms of advertising where an episodic ad event is broadcast to multiple parties, and where responses occur in a batch after the broadcast.
    Type: Grant
    Filed: May 17, 2019
    Date of Patent: December 15, 2020
    Assignee: ADAP.TV, Inc.
    Inventors: Brendan Kitts, Dyng Au, Michael Bardaro, Sawin Lee, Alfred Lee
  • Patent number: 10853867
    Abstract: Described herein are a system and methods for providing action recommendations to a user that are likely to result in performance of a high-value action. In some embodiments, the user is compared to one or more other users in order to identify high-value actions for that user. Once at least one high-value action has been identified, a sequence of actions may be generated to include that high-value action using prediction model data that includes probability information. The sequence of actions is then assessed to determine a gateway action within the sequence of actions that is likely to be performed by the user and has a high likelihood of resulting in subsequent performance of the high-value action. The gateway action may then be presented to the user.
    Type: Grant
    Filed: April 3, 2017
    Date of Patent: December 1, 2020
    Assignee: Amazon Technologies, Inc.
    Inventors: Prakash Bulusu, Pragyana K. Mishra
  • Patent number: 10839419
    Abstract: An approach is provided for determining a product value score. Features of a product are identified. Ranking data for each identified feature is collected. The ranking data includes popularity, stability, availability, and memory usage of each feature. Additional data for each feature are determined. The additional data includes an importance, a conversion rate, and a marketing impact of each feature. Based on the ranking data and the additional data, normalized data is generated according to characteristics of the features. Based on a data science prediction analysis which uses the identified features, weights of the features are determined. Based on initial results of the data science prediction analysis, a key product is selected from a set of products. Based on the key product and the weights, product value scores of products in the set of products are determined.
    Type: Grant
    Filed: January 9, 2018
    Date of Patent: November 17, 2020
    Assignee: International Business Machines Corporation
    Inventors: ChunHui Y. Higgins, Bo Zhang, Chul Sung, Laura G. Ellis, Janhavi Das, Blake McGregor, Adam M. Gunther
  • Patent number: 10824624
    Abstract: Embodiments of the invention enable analyzing, optimizing and remediating a proposed data query prior to query implementation. Embodiments receive a request from a user; in response, perform an initialization comprising connecting to a data management structure; exporting an explain text of the request in a known format; and disconnecting from the data management structure. In response to initialization, embodiments perform a shredding step comprising shredding the explain text of the request; and populating a plurality of metadata tables comprising a superset table required for internal processing. Next, embodiments define or redefine a machine learning algorithm comprising a plurality of rulesets by calling a plurality of macros to act on the request; access a historic log comprising identified performance tuning parameters configured for tuning queries; and use the identified performance tuning parameters and the machine learning algorithm, optimize the query, thereby resulting in an optimized query.
    Type: Grant
    Filed: July 12, 2018
    Date of Patent: November 3, 2020
    Assignee: BANK OF AMERICA CORPORATION
    Inventors: Umamaheswari Kathirvel, Srikanth Padmanabhan
  • Patent number: 10825047
    Abstract: A computer-implemented method of presenting a search engine result page to a user on an electronic device, the method comprising: receiving a search query; generating a search query result set (SQRS); based on the search query, determining a relevance factor of the SQRS; generating a search engine result page, the search engine result page including the SQRS and a targeted message, the targeted message having been selected by the server by executing the steps of: responsive to the relevance factor of the SQRS being equal or exceeding to a threshold, selecting the targeted message from a first plurality of targeted messages; otherwise selecting the targeted message from a second plurality of targeted messages; the both pluralities containing distinct targeted messages that have been grouped in accordance with a targeting parameter; transmitting to the electronic device the search engine result page.
    Type: Grant
    Filed: November 11, 2014
    Date of Patent: November 3, 2020
    Assignee: YANDEX EUROPE AG
    Inventor: Artem Viktorovich Vorozhtsov
  • Patent number: 10817899
    Abstract: Methods and systems to monitor viewable impressions of online advertisements are provided. A method includes receiving a request to provide an online advertisement for display on a user device. The method further includes providing an online advertisement viewability rules array to an online content publisher system in response to receiving the request. The online advertisement viewability rules array includes a plurality of rules, each rule of the plurality of rules including a definition of when a viewable impression of an online advertisement occurs on a user device. The method further includes receiving, through operation of the online content publisher system, data indicating a viewable impression of the online advertisement has occurred on the user device. The data is generated in response to a determination a viewable impression of the online advertisement has occurred on the user device according to at least one rule of the online advertisement viewability rules array.
    Type: Grant
    Filed: January 31, 2017
    Date of Patent: October 27, 2020
    Assignee: Oath Inc.
    Inventor: Ilya Slain
  • Patent number: 10817845
    Abstract: This disclosure involves modifying messaging data having unknown attribute values associated with entities to facilitate retrieval of address data for communications with the entities. For example, a system accesses a mapping of first addresses to an attribute, wherein the first addresses include (1) a target address for a target entity and (2) addresses associated with first entities in turn associated with first known values of the attribute. The system accesses a mapping of second addresses to an attribute, wherein the second addresses include (1) the target address for the target entity and (2) addresses associated with second entities in turn associated with second known values of the attribute. The system determines distributions of the first known values and the second known values, predicts a value of the attribute for the target entity based thereon, updates the messaging data therewith, and services a query for addresses having the predicted value.
    Type: Grant
    Filed: March 30, 2017
    Date of Patent: October 27, 2020
    Assignee: THE ROCKET SCIENCE GROUP LLC
    Inventors: Nitish Pandey, John Foreman, Jason Veatch, Cass Petrus
  • Patent number: 10812324
    Abstract: Technologies for managing application configurations and associated credentials of a unified collaboration application include a centralized hub computing device configured to install an integration of a cloud-based application and establish a link the integration to a unified collaboration application. To do so, the centralized hub computing device is configured to receive configuration input for the integration from a user, store the configuration in an input application configuration database of the centralized hub computing device, and enable the application integration such that a communication channel can be established between the integration and the unified collaboration application via the centralized hub computing device. Additional embodiments are described herein.
    Type: Grant
    Filed: June 29, 2017
    Date of Patent: October 20, 2020
    Inventors: Paul L. Melliere, Timothy Eric Nicholson, Aaron Bickell, Brian Dill
  • Patent number: 10796337
    Abstract: The disclosure relates in some cases to a technology for selecting one or more promotions to be presented to online customers using Bayesian bandits and affinity-based dynamic user clustering In some embodiments, a computer-implemented method determines a set of offers is determined, and computes affinity scores measuring affinities of users to items included in the offers. The method builds an affinity score distribution for the offers and identifies clusters of affinity scores for the offers using the corresponding affinity score distribution.
    Type: Grant
    Filed: December 28, 2015
    Date of Patent: October 6, 2020
    Assignee: STAPLES, INC.
    Inventors: Timothy Wee, Karthik Kumara, Ryan Applegate, Majid Hosseini
  • Patent number: 10798434
    Abstract: A video monitoring system can include multiple collectors to receive video beacon data from multiple video monitoring interface modules. At least one beacon stream is connected to receive data from multiple collectors. A processing module receives the beacon stream and provides a real-time event stream used for real-time data analysis and a video view stream used for long-term data analysis.
    Type: Grant
    Filed: January 19, 2018
    Date of Patent: October 6, 2020
    Assignee: Mux, Inc.
    Inventors: Adam Brown, Jonathan Dahl, Steven Heffernan, Justin Sanford, Matthew Ward, Scott Kidder, Benjamin Dodson, Alex Diehl
  • Patent number: 10783563
    Abstract: A bid determination platform receives specifications for advertisements, each associated with a model configured to adjust a parameter value of a bid based on different combinations of user and/or media content characteristics associated with different advertisement requests. The platform also receives an advertisement request for placement of an advertisement on an advertisement space of a publisher's media content that has been requested by a user, and the advertisement request is associated with a set of user and media content profile data. For each of the advertisements, all or a subset of the set of user and/or media content profile data is input to each model so as to determine an associated parameter value. Bids for each advertisement are determined, with at least some bids being based on the associated parameter value. An optimum bid is sent with a location of its advertisement to the advertisement request sender.
    Type: Grant
    Filed: December 27, 2018
    Date of Patent: September 22, 2020
    Assignee: Amobee, Inc.
    Inventors: Ali Dasdan, Andrey Svirsky
  • Patent number: 10785597
    Abstract: An engagement tracking system monitors user interactions with media items to calculate an engagement score of the media item. The engagement tracking system may be or include a group of one or more server machines configured to detect an exposure of a client device to a media item maintained by the engagement tracking system. In response to detecting the exposure of the client device to the media item, the engagement tracking system tracks a location of the client device based on access requests to location based media items. The engagement tracking system may thereby monitor client devices exposed to the media item in order to calculate an engagement score of the media item.
    Type: Grant
    Filed: April 29, 2020
    Date of Patent: September 22, 2020
    Assignee: Snap Inc.
    Inventors: Brent Davis, Peter Sellis, Farnaz Azmoodeh, Samir Ahmed, Douglas Cohen
  • Patent number: 10777230
    Abstract: A system creating an interactive video using a markup language is disclosed. The disclosed system receives a video request including a set of source scene IDs arranged in a predetermined ordering. The system retrieves a set of source scenes associated with the set of source scene IDs and generates video scenes in the form of a Hypertext Markup Language (HTML) page for the set of source scenes. Each of the generated video scenes includes one or more interactive HTML elements and one or more animations. The system then generates a scene collection to include the video scenes arranged based on the predetermined ordering and renders the video scenes in the scene collection.
    Type: Grant
    Filed: May 15, 2018
    Date of Patent: September 15, 2020
    Assignee: Bank of America Corporation
    Inventors: Chandan K. Pankaj, Yuyin Ji, Shankar Sangoli, Ketul S. Vyas, Yacine Arbani, William J. Cockayne
  • Patent number: 10672025
    Abstract: Systems, devices, and methods are disclosed for determining the quality of traffic received from different web page publishers, and setting a pricing structure for the different traffic based on the determined quality of traffic. Accurately determining the quality of traffic and/or clicks from different publishers allows the network system described herein to offer a fair marketplace with just return on investments (ROI) for advertisers, and offer a robust and accurate traffic quality based pricing model for publishers. Internet based technology, and in particular deep learning techniques available through a neural network, are utilized to determine the pricing structure based on click and/or web page traffic quality measurements generated through the deep learning techniques.
    Type: Grant
    Filed: March 8, 2016
    Date of Patent: June 2, 2020
    Assignee: Oath Inc.
    Inventors: Suleyman Cetintas, Pengyuan Wang, Jian Yang, Puneet Mohan Sangal
  • Patent number: 10674206
    Abstract: Methods, systems, and media for generating a media quality score associated with the presentation of a content item are provided.
    Type: Grant
    Filed: May 16, 2018
    Date of Patent: June 2, 2020
    Assignee: Integal Ad Science, Inc.
    Inventors: Anthony Sabelli, Amy Shriber, Sergei Izrailev, Mandeep Singh Badwal, Ana Calabrese, Mattia Fumagalli, Masroor Naved, Bradley O. Timmers, Kiril Tsemekhman, Stefano Vegnaduzzo
  • Patent number: 10659311
    Abstract: Embodiments of the present invention provide a method and apparatus for processing advertisement data, and a storage medium. The method includes: executing the following steps in a browser application: obtaining a jump web page link of delivery data to be loaded, where the jump web page link includes a uniform resource locator of a data delivery platform website and identification information of the delivery data; sending delivery data loading request according to the jump web page link, so as to load and present a web page of the delivery data; detecting a loading completion status of jumping from the jump web page link to an arrival web page link including the identification information; and storing the jump web page link, the arrival web page link, and information about the loading completion status in an association.
    Type: Grant
    Filed: December 10, 2015
    Date of Patent: May 19, 2020
    Assignee: Baidu Online Network Technology (Beijing) Co., Ltd.
    Inventors: Tao Yu, Jun Ye, Aixuan Xia, Yufeng Ma
  • Patent number: 10600087
    Abstract: Techniques for facilitating retargeting of content are described. According to various embodiments, a user specification of a first set of content items and a second set of content items may be received. Moreover, a user specification of flow logic information may be received. The flow logic information may specify a user trigger action, and an instruction that a second content item in the second set is only to be displayed to a particular user after it is determined that the particular user has performed the user trigger action on the first content item. Thereafter, it may be determined that the particular user has performed the user trigger action on the first content item, and the second content item may be displayed to the particular user, based on the flow logic information.
    Type: Grant
    Filed: September 20, 2013
    Date of Patent: March 24, 2020
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Ashvin Kannan, Gyanda Sachdeva, Michael Grishaver, Huining Feng
  • Patent number: 10595222
    Abstract: A method performed by a user equipment (UE) for enabling cross-layer receiver oriented dynamic multicast in cellular access. The method includes receiving an information-centric networking content-identifier (ICN-CID) from an application. The method generates a content medium access control identifier (CMAC-ID) using the ICN-CID. The CMAC-ID maps the ICN-CID to a medium access control (MAC) layer.
    Type: Grant
    Filed: July 5, 2018
    Date of Patent: March 17, 2020
    Assignee: Futurewei Technologies, Inc.
    Inventors: Ravishankar Ravindran, Aytac Azgin, Syed Obaid Amin, Asit Chakraborti
  • Patent number: 10580032
    Abstract: The disclosure is directed to approaches for combining server-side decisions based on user attributes and/or demographics with client-side decisions based on expressed or implied user interests determined based on the contents of a web page being visited by the user. A server is responsive to an occurrence of an operation of a client device at the web page. Processing steps determine particular executable web page content to send to the client device (e.g., where the particular executable web page content is determined in response to a particular client-side operation). The web page is rendered with the aforementioned executable web page content. Server-side processing receives messages that are emitted conditionally, based on the occurrence of a user event. An event log message comprises a portion of the web page, such as a string, indicating or implying user interest. A targeted advertisement is presented to the user based on the user interest.
    Type: Grant
    Filed: September 22, 2015
    Date of Patent: March 3, 2020
    Assignee: ORACLE INTERNATIONAL CORPORATION
    Inventors: David Abraham Wiener, David Scott Gardner
  • Patent number: 10567839
    Abstract: An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect “spiking” queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. In some implementations, the audience measurement service may also infer that the users likely viewed other items of content (e.g. advertisements) displayed during the prior or subsequent few minutes on the same broadcast channel as the query-triggering item.
    Type: Grant
    Filed: April 20, 2018
    Date of Patent: February 18, 2020
    Assignee: Google LLC
    Inventors: Ant Oztaskent, Yaroslav Volovich, Ingrid McAulay Trollope, Margaret Hollendoner
  • Patent number: 10521816
    Abstract: Systems, methods and computer-readable storage media for determining an outcome of a content promotional message are described. For example, a media network may be configured to transmit content to a plurality of content playback devices, such as a television or a computing device. The content may include a content promotion message configured to promote content, such as a television program or a website, available through the media network. The content promotion message and the content may be associated with network identifiers generated by the media network for tracked content. When the content is played by the content playback device, a device identifier may be generated for the content. The device identifiers may be compared with the network identifiers to determine which, if any, content tracked by the media network has been played by the plurality of content playback devices.
    Type: Grant
    Filed: July 22, 2013
    Date of Patent: December 31, 2019
    Assignee: VISIBLE WORLD, LLC
    Inventors: Gerrit Niemeijer, Claudio Marcus
  • Patent number: 10521823
    Abstract: Systems and methods for providing promotional materials to potential customers are described. In some cases, the described methods include obtaining GPS coordinates of a merchant's location. In some cases, the methods further include providing a map showing the locations of customers in a promotion area, wherein a merchant is able to resize the promotion area to increase or decrease how many customers are in the promotion area. In some cases, the merchant further produces a text or other electronic promotion, optionally sets a time period in which such promotion is effective, and provides the promotion to customers within the promotion area. In some cases, as customers enter the merchant's location with their electronic devices that received the promotion, and during the promotion's effective period, the described systems match such devices' GPS coordinates with the GPS coordinates of the merchant's location to register conversions on the promotion. Other implementations are described.
    Type: Grant
    Filed: November 3, 2017
    Date of Patent: December 31, 2019
    Assignee: MYSTIC MEDIA LLC
    Inventors: Christopher Silvestro, Gregory Charles Chotkowski