Internet Destination Sales System with ASP-Hosted Member Interface
An integrated computerized sales system for destination events includes a member user interface (MUI) hosted by an application service provider (ASP) and accessible to a plurality of independent service providers that are members of a convention visitor bureau (CVB) organization. Members periodically log into the MUI to review information on a request for proposal (RFP) from a potential destination event organizer. The MUI includes a tentative response booking agreement (TRBA) electronic form to be completed by a member for any services responsive to the RFP that the member is willing to make available. A projected service availability database automatically incorporates information from the TRBA and is accessible only by the CVB. The projected service availability database is reviewed by the CVB in order to prepare a response to the RFP that includes information about services from members of the CVB that is then communicated to the potential destination event organizer.
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This application is a continuation of application Ser. No. 10/784,008 filed Feb. 19, 2004, which is hereby fully incorporated herein by reference.
FIELD OF THE INVENTIONThe present invention relates to the field of computerized business management systems for reservations and for coordination of multiple reservations. More particularly, the present invention is directed to computerized systems and methods for an integrated destination sales system with an application service provider (ASP) hosted member interface that facilitates coordination of information to and from multiple members associated with a destination in order to better respond to requests for proposals for destination events.
BACKGROUND OF THE INVENTIONInternet-based travel reservation systems for making reservations and planning trips for individual users are well-known. Websites, such as expedia.com and travelocity.com, provide individual users with the ability to research prices and availability and make reservations for airlines, hotel rooms, rental cars and even vacation activities. U.S. Pat. Nos. 5,309,355 and 5,422,809, for example, describe early examples of computerized reservation systems that coordinated reservations among multiple travel service providers for individual customers. Travel agents have long used computerized reservation systems, such as the SABRE system, to provide similar services. U.S. Pat. No. 6,208,975 describes an example of how the SABRE system coordinates and manages the databases for multiple travel vendors in response to requests from customers for information.
Computerized systems have also been developed for the providers of services to aid in the scheduling and management of the facilities and services of a given provider. U.S. Pat. Nos. 5,404,291 and 5,909,668 and U.S. Publ. Appl. 2002/0120478A1 describe management systems for managing inventories of hotel rooms and banquet halls, for example, for a single facility or vendor. U.S. Pat. No. 6,389,454 and U.S. Publ. Appls. 2003/0005055A1 and 2003/0115085A1 describe a management system for clinics, for example, with multiple facilities that can automatically make appointments at the various facilities in response to packets of client information or check on the status of facilities in response to patient requests.
Most of these computerized management systems have been designed to assist service providers in managing and responding to requests from individual customers or small groups of customers. The management of requests from customers with large groups, corporations or organizations for large meetings or gatherings, commonly referred to as events, presents a different set of challenges. U.S. Pat. No. 5,634,016, for example, describes an event management system that a single provider, such as a large hotel or retreat center, may use to respond to requests for meeting or event proposals by providing information on pricing and availability of rooms in the facility, and also providing 3-D CAD drawings of the meeting room layouts and other details of the planning and design associate with hosting the event at that facility. U.S. Publ. Appls. 2002/0046076A1 and 2002/0072939A1 also describe event management systems that use the Internet and various databases to coordinate planning and reservations for events hosted and/or organized by a single service provider. Other related computerized event management systems include a management system for hosting multiple virtual conventions online, as described in U.S. Publ. Appl. 2001/0014865A1 and an Internet based event planning and management system that aids the organizers of such events in planning the event and communicating with attendees as described in U.S. Publ. Appl. 2001/0156787A1 which was marketed by Event411 as the PremierPlanner™ planning system.
All of these management systems for events have focused either on event management systems that operate based on a single provider model or that are providing management systems for the customer/organizers of the event, not the providers of services and hospitality for the event. The limitations inherent in these existing single provider or single organizer event management systems restrict them from being effectively used for the next larger class of events, which will be referred to for purposes of the present invention as “destination events.” Destination events include conventions, conferences, exhibitions and the like with hundreds or thousands of attendees that are hosted by the destination in a variety of independently managed facilities with services provided by multiple different vendors that often extend over multiple days. The increased size and number of service providers involved with destination events brings an exponential increase in the complexity of the management required to effectively host these destination events.
Most often, the overall coordination and hosting of a destination event is managed by the convention visitor's bureau (CVB) for the destination. CVB's are typically some hybrid of public/private organization tasked with the goal of promoting a given destination to the benefit of both the community at large and the service providers in that area. A typical destination event sales cycle will involve contacts by or with a prospective destination event organizer by a sales representative for the CVB. The overall parameters of a potential destination event are communicated between the destination event organizer and the sales representative for the CVB typically in the form of a request for proposal (RFP), including such things as desired convention hall and meeting spaces, schedules of anticipated quantities and rates for hotel rooms, proposed dates, schedules for related venue events and attractions, and prices and availability for related logistical and support services, such as transportation services, catering, equipment rental and the like. In order to respond to each RFP, the CVB staff will individually communicate with the various service providers, such as hotels, meeting halls, convention centers, etc. about the RFP, collect and organize the responses and prepare a response to the RFP outlining what the CVB is able to offer on behalf of a destination for the proposed destination event. It will be recognized that, unlike the situation of presenting a proposal from a single service provider, the proposal from the CVB in response to an RFP is only a first step in a complicated multi-party process. If a destination event organizer likes a given proposal, then individual hotel and meeting space contracts, for example, need to be negotiated with each of the independently operated service providers.
There are only a limited number of systems that have attempted to address the management and logistical challenges associated with providing a computerized management system for handling destination events. To date, all of these systems have utilized a client-server model that requires the CVB, for example, to purchase, customize and maintain proprietary server-based software running on servers at the CVB. CVB staff will enter the data collected from phone calls, faxes and emails with a multitude of service providers into the CVB databases for the client-server management system. Examples of these systems include: Event 3000™, Housing 3000™, and Destination 3000™, provided by Software Management, Inc.; EBMS®provided by Ungerboeck Systems International, InfoTrac™, Inquiry+™ and Housing+™ provided by John Paradiso & Associates and CVBreeze by NewMarket International.
Recently, some of these systems have begun to promote integration of the Internet into their client-server software in order to allow third party service providers and destination event planners/customers to have limited and controlled access to some of the various databases maintained by these CVB client-server systems. The iEBMS® system provided by Ungerboeck Systems International and the e-CVB™ system provided by Software Management Inc. are good examples of the efforts to integrate the Internet into conventional CVB client-server systems. While these systems offer a standard Internet-based interface for updating contact information and similar publicly available information about the various service provider who are members of a CVB, they can require detailed and extensive customization in order to provide additional functionality that interfaces with the CVB client-server system.
Although computerized management systems for destination events are necessarily quite complicated due to the size and number of parties involved in coordinating and hosting such destination events, the problem with the current approach to integration of the Internet into destination event computerized management systems is that the client-server model requires the CVB either to become an expert in the management software package in order to address issues such as maintenance, upgrades and security or to continue to spend large amounts of money to hire out these services to the providers of such computerized management systems. In addition, the inherent limitations of a client-server model for such computerized management systems creates barriers to the most effective utilization of a computerized management system by both the CVB and the various service providers represented by the CVB in preparing responses to RFPs from destination event organizers/customers.
SUMMARY OF THE INVENTIONThe present invention is an integrated computerized sales system for destination events. The system includes a secure member user interface (MUI) hosted by an application service provider (ASP) and accessible over the Internet to a plurality of independent service providers that are members of a convention visitor bureau (CVB) organization. At least two of the members of the CVB organization periodically log into the MUI to review information on a request for proposal (RFP) from a potential destination event organizer requesting information on hosting a given destination event that is published on the MUI by the CVB organization. The MUI includes a tentative response booking agreement (TRBA) electronic form to be completed by a member of the CVB organization for any services responsive to the RFP that the member is willing to make available. A projected service availability database is also maintained by the ASP that automatically incorporates information from the TRBA electronic form and is accessible only by the CVB organization. The projected service availability database is reviewed by the CVB organization for the RFP for the given destination event in order to prepare a response to the RFP that includes information about services from at least two members of the CVB that is then communicated to the potential destination event organizer
The preferred embodiment of the present invention provides an economical, Web-enabled suite of applications for destination event sales and service, destination marketing and customer management. The present invention gives small- and medium-sized bureaus and associations that promote destination events the technology power of larger organizations, without the expense of adding an information technology department. The ASP hosted software modules are available anytime and anywhere users are-in the office, at home, on the road. Logging on is as easy as connecting to the Internet. Organizations can purchase individual software modules, or the entire suite. Affordable, easy to integrate and simple to use, the present invention is an ideal destination management solution for CVB's, associations and organizations without dedicated technology staff to manage complicated and proprietary client-server systems. Software modules are hosted by the ASP servers and upgraded on a regular basis without the need for additional staff to maintain the technology on the part of CVB organizations. In the present invention, software is distributed directly over the Internet to a user's desktop. CVB organizations only pay a small monthly fee to use state-of-the-art solutions to meet business needs.
The Member User Interface (MUI) of the present invention automates many traditionally time-consuming processes by providing select members direct and confidential access to that member's information on databases maintained by the system that are used by the CVB staff to respond to an RFP. All hotel, attraction and member communications, leads, updates, cancellations and definite bookings are completed automatically, eliminating the need to fax and email documents and make telephone calls to individual members in order to collate the information needed for responding to a given RFP.
Referring now to
The term service provider is used in the present invention to denote a company, organization, or group that is making services and/or facilities available as part of responding to a request for proposal (RFP) made to a given destination for hosting a destination event. Examples of service providers include hotels, motels, convention centers, arenas, meeting facilities, dining and catering services, transportation services, equipment rental services and the like.
In the preferred embodiment as shown in
While it will be understood by a person of ordinary skill in the art that the present invention can be programmed using any number of programming languages and database packages, the preferred embodiment of the present invention is programmed as Java applets, Active Server Pages development language and/or HTML webpages for the web-based interfaces, with Active Server Pages development language and Microsoft.NET software modules running on the ASP and interfacing with SQL databases. While the preferred embodiment is designed to work in Microsoft® Internet Explorer as the browser application, although it will be recognized that the present invention can be deployed to any web-based browser.
In one embodiment of the system 100, the software modules include the following:
Convention Sales 110
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- Gives CVB sales staff full access to data from the office, home or while traveling on business via the Internet.
- Provides members access to leads, updates, definite bookings and cancellations through the Member User Interface (MUI) 130, eliminating faxing and emailing documents.
- Controls all future space availability for a single convention center, or for multiple meeting venues such as additional convention centers, stadiums, arenas, etc.
- Convention bureau and authorized hotel sales staff have access to future convention center space calendar from anywhere with Internet capabilities.
- Can be used to search the database using standard query features, advanced search or “English Query” and merge directly to labels, faxes or email lists.
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- Can be combined with Convention Sales Module 110 or as an individual stand-alone application.
- The Future Hotel Inventory Calendar, for example, reflects the current, definite, and tentative group room blocks being held for association, corporate, and leisure group business. The program automatically deducts the definite room blocks from a hotel's maximum group commitment, the result showing the total group rooms available for all future dates, by hotel or as a total hotel room availability for the destination. Similar future availability calendars may be separately created for other services, such as transportation services or catering services, or the future service availability calendars may be selectively combined and presented with overlays or differing color schemes to reflect a combination of availabilities of different services for a given destination at the date ranges represented by a given view of the calendar.
- CVB sales staff have access to view all hotels individually or as a destination-wide total, eliminating endless telephone and email communications to the hotel sales staff to determine availability on an ongoing basis.
- Authorized hotel sales staff have access to the available rooms for their own hotel, and the total room availability destination, providing valuable information for scheduling in-house group business, low occupancy periods, and maximizing rates.
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- Eliminates the traditional paper system nor commonly used for services, such as registration, welcome programs, site visits, and preparation/promotions.
- Interfaces directly with the Convention Sales Module 110, providing access to the most accurate contact information and event history.
- Traces timelines, follow-up and schedules of services.
- Interfaces with the Membership Module 122 keeping a record of all reservations made for member restaurants and tourist attractions during a convention through a reservations desk.
- Gives a complete history of hotel room occupancy, from the original point of sale in the contracted room block to the final pick-up.
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- Can be combined with the Convention Services Module 114 or operated as a separate application for convention bureaus, hotels, associations or corporations.
- Provides one-step Internet registration/housing, eliminating any duplication of input data.
- Combines the housing process, accommodating both hotels and campus dormitory housing in the room block.
- Provides meeting professionals with increased management capabilities for controlling delegate housing within and outside the official room block.
- Hotels can arrange for in-house meetings and conventions, increasing in-house control, improving client services, and eliminating need for the traditional reservation cards kept on file.
- Allows a convention bureau to have an alternative housing system for groups, which allows price flexibility and price tiering.
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- Gives authorized hotels, attractions and other member businesses direct access to leads, updates, definite bookings and cancellations, eliminating the need to fax or email these documents.
- Module communicates with the convention bureau's web site providing individual consumers a current list of all domestic and international tours and packages available for sale and link directly to the appropriate tour company.
- Captures and manages all visitor inquiries for future promotions, allowing the destination, and member hotels, to pinpoint and target periods of low occupancy.
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- Creates invoices, tracks payments and produces customized reports quickly and easily.
- Quickly organizes and generates information for online and offline publications.
- Makes adjustments to member accounts, combining and tracking billing cycles, payments, event participation and past sponsorships.
- Gives members controlled access to change contact information and company descriptions.
- Creates multiple types of member correspondence, including email blasts, fax distributions and letters to all members or any breakdown of specific categories of membership.
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- Creates requests for inkind services to be contributed by members for utilization in the sales process (e.g., free hotel rooms, meals, transportation supplied to a potential convention organizer visiting the destination).
- Tracks utilization of inkind services relative to potential leads and definite bookings
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- Has contact database entries that can be tagged by any of a number of modules in the system.
- Can be integrated with off-the-shelf contact management programs.
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- Secure website interface with login and password for authorized users of a given member.
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- Publicly accessible web site application program interface (API).
- Provides publicly published information on members (132).
- Provides publicly published information from tourism module (120) on available tour packages for the destination that have been registered with the system.
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- Provides management tools to ASP that operate outside of the modules provided to the CVB and its members.
- Is a wrapper/manager program for the ASP that permits the ASP to maintain and upgrade the various software modules.
The ASP hosted system 100 is preferably designed with features that permit collection of post-event data after a destination event occurs so that customers can track past commercial relationships and purchases. The system 100 stores all relevant data in one place so all personnel within the meeting/event organization can access it, and get complete customer profiles. The system 100 fully integrates and automation data and data entry from all sources and integration of data into one accessible application. The resulting usability and usefulness of the data, sorted so that it is easily retrievable, anytime, and from anywhere, enables the CVB sales organization to more effectively respond to RFPs.
One specific feature best distinguishes the functionality of the present invention, providing powerful functionality not offered by other client-server based destination management software packages. The hotel room availability calendar version of the future services availability calendar 112 offers unprecedented visibility and immediate access to citywide hotel room availability. It provides a snapshot of individual hotel room availability, along with an overview of total room availability for the entire city for all future dates. This, all in one easy screen, saving CVB sales staff from making a multitude of phone calls, or waiting for responses from the hotel community to begin selecting the most desirable dates for future businesses. The hotel room availability calendar combines the effects the current definite and tentative rooms being held for association, corporate and leisure group business—deducts the definite room blocks from the hotels maximum group commitment, and shows the group rooms available for all future dates by hotel or as a total. Because only the CVB staff has access to all of the details of price and availability for each hotel member, hotels are encouraged to use real, current data showing future pressure on total occupancy to better place in-house group business in time periods to maximize occupancy and room rates. The ability to efficiently obtain, confidentially access and coordinate this pre-sales availability information with a high degree of confidence enables the CVB staff to respond more effective to an RFP from a destination event organizer and portray a more accurate and confident picture of how the destination would be able to meet the needs of the proposed destination event.
In one embodiment, the system 100 further includes a venue calendar as part of the MUI 130 that combines major venue availability with occupancy room flow information for definite events. In addition, tracking of post event information can be part of the MUI 130 for historical data collection purposes.
In another embodiment, the MUI 130 and even the organizer or tour customer webpages 132, 134 can be provided with a Quick Answer wizard that walks a member, potential customer or even CVB sales staff through a simple series of questions. The answers to the questions are compared against the information maintained in the future availability database to quickly determine whether a locale can even accommodate an event for a given date or for a given price range.
Referring now to
A preferred embodiment of the system 100 will now be described in detail with respect to a series of screen shot captures of how the ASP hosted modules are viewed and used by the various users. The organization of the ASP modules and their relation to the SQL databases supporting those ASP modules is best understood with reference to the SQL database definitional and relational listing that are included as Appendices 1-4 which are attached and are hereby incorporated by reference and with respect to the data diagrams.
Although the present invention has been described with reference to particular embodiments, workers skilled in the art will recognize that changes may be made in form and detail without departing from the spirit and the scope of the invention.
Claims
1. A method of providing a computerized integrated sales system for destination events comprising:
- receiving a request for proposal (RFP) from a potential destination event organizer requesting information from a convention visitor bureau (CVB) organization on hosting a given destination event;
- having the CVB organization compile related information about the RFP and electronically publish the RFP and related information on a member user interface (MUI) hosted by an application service provider (ASP) and accessible to a plurality of independent service providers that are members of the CVB organization;
- having at least two of the members of the CVB organization periodically log into the MUI to review the RFP and related information and, in response, complete a tentative response booking agreement (TRBA) electronic form on the MUI for any services responsive to the RFP that the member is willing to make available;
- automatically incorporating information from the TRBA electronic form into a projected service availability database maintained by the ASP and accessible only by the CVB;
- having the CVB organization review the projected service availability database for the RFP for the given destination event and prepare a response to the RFP that includes information about services from at least two members of the CVB that is then communicated to the potential destination event organizer; and
- if the potential destination event organizer accepts the response to the RFP for the given destination event, having the CVB electronically communicate with each of the at least two members of the CVB that the response to the RFP has been accepted and that the member can enter into direct bilateral contracts with the potential destination event organizer for the services identified in the TRBA electronic form for the given destination event.
2. The method of claim 1 wherein updates to information in an RFP provided by the potential destination event organizer is automatically made available by the CVB to members via the MUI.
3. The method of claim 1 wherein, once the TRBA electronic form is submitted by a member, any changes to the TRBA electronic form made by a member are made to the projected service availability database only when approved by the CVB.
4. The method of claim 3 wherein the ASP automatically maintains an audit trail of all information submitted each member via the TRBA electronic form to the projected service availability database and all changes approved by the CVB.
5. The method of claim 3 wherein the RFP includes a date by which the response is due and the ASP automatically sends email reminders to members if the members have not submitted a TRBA electronic form for the RFP prior to the date by which the response is due.
6. The method of claim 1 wherein the members of the CVB organization include at least two hotel members and the TRBA electronic form for the hotel members includes availability and prices for blocks of hotel rooms in response to the RFP, and wherein the projected service availability database includes a projected occupancy room flow for the destination that the CVB organization utilizes in preparing the response to the RFP.
7. The method of claim 6 wherein the ASP includes a software module that automatically analyzes the projected occupancy room flow and generates a hotel availability portion of the response to the RFP.
8. The method of claim 1 wherein the ASP hosts a software module that selectively integrates portions of the projected service availability database in order to display on the MUI non-confidential summaries of the future availability of selected services for the destination by date.
9. The method of claim 1 wherein the ASP also hosts a customer webpage interface and the potential destination event organizer submits the RFP for a given destination event via the customer webpage interface.
10. The method of claim 1 wherein software modules that support the MUI and the projected services availability database are updated and maintained by the ASP and not by the CVB organization.
11. An integrated computerized sales system for destination events comprising:
- a member user interface (MUI) hosted by an application service provider (ASP) and accessible to a plurality of independent service providers that are members of a convention visitor bureau (CVB) organization, wherein at least two of the members of the CVB periodically log into the MUI to review information on a request for proposal (RFP) from a potential destination event organizer requesting information from on hosting a given destination event that is published on the MUI by the CVB, the MUI including a tentative response agreement (TRBA) electronic form to be completed by a member of the CVB for any services responsive to the RFP that the member is willing to make available; and
- a projected service availability database maintained by the ASP that automatically incorporates information from the TRBA electronic form and is accessible only by the CVB and is reviewed by the CVB for the RFP for the given destination event and in order to prepare a response to the RFP that includes information about services from at least two members of the CVB that is then communicated to the potential destination event customer.
12. The system of claim 11 wherein the MUI further includes electronic means for notifying members if the potential destination event organizer accepts the response to the RFP and that the member can enter into direct bilateral contracts with the potential destination event organizer for the services identified in the TRBA electronic form for the given destination event.
13. The system of claim 11 wherein, once the TRBA electronic form is submitted by a member, any changes to the TRBA electronic form made by a member are made to the projected service availability database only when approved by the CVB.
14. The system of claim 13 further comprising an electronic audit trail maintained by the ASP of all information submitted each member via the TRBA electronic form to the projected service availability database and all changes approved by the CVB.
15. The system of claim 11 wherein the members of the CVB organization include at least two hotel members and the TRBA electronic form for the hotel members includes availability and prices for blocks of hotel rooms in response to the RFP, and wherein the projected service availability database includes a projected occupancy room flow for the destination that the CVB organization utilizes in preparing the response to the RFP.
16. The system of claim 15 further comprising a software module hosted by the ASP that automatically analyzes the projected occupancy room flow and generates a hotel availability portion of the response to the RFP.
17. The system of claim 11 further comprising a software module hosted by the ASP that selectively integrates portions of the projected service availability database in order to display on the MUI non-confidential summaries of the future availability of selected services for the destination by date.
18. The system of claim 11 further comprising a customer webpage interface hosted by the ASP that the potential destination event organizer utilizes to submit the RFP for a given destination event.
19. An integrated computerized sales system for destination events comprising:
- a member user interface (MUI) accessible to a plurality of independent service providers that are members of a convention visitor bureau (CVB) organization;
- a convention sales module accessible to the members of the CVB;
- a convention services module accessible to at least selected ones of the members of the CVB;
- a membership module accessible at least to the CVB;
- a projected service availability database that includes a first portion with information supplied by the members that is accessible only by the CVB and a second portion that is accessible by any given member of the CVB and includes only information for that given member and non-confidential totals information for the projected services availability.
20. The system of claim 19 further comprising:
- an inkind services module and accessible to the members of the CVB, the inkind service module including interactive web pages that permit tracking of availability and value of inkind services donated by members.
21. The system of claim 19 wherein the MUI, convention sales module, convention services module, membership module and projected services availability database are hosted by an applications service provider (ASP).
Type: Application
Filed: Oct 15, 2013
Publication Date: Aug 21, 2014
Applicant: iDSS (Internet Destination Sales System) (Minneapolis, MN)
Inventors: James L. Adamson (Plymouth, MN), Peter A. Hedlund (Minneapolis, MN), Ajith P.U.K. Gunaratne (St. Paul)
Application Number: 14/054,453
International Classification: G06Q 50/14 (20060101); G06Q 10/02 (20060101);