RETAIL PACKAGING SYSTEM
A retail packaging system includes an electronic device case and a packaging box for enclosing and displaying the electronic device case. The packaging box includes a bottom cover and a top cover pivotally coupled to the bottom cover. A pedestal is positioned at least partially within the bottom cover and supports the electronic device case, and a hinge is coupled to the pedestal and the top cover such that the pedestal lifts the electronic device case relative to the bottom cover as the packaging box is opened into a display position.
This application claims priority to U.S. Provisional Application No. 61/896,306, filed Oct. 28, 2013, the entire contents of which are hereby incorporated by reference.
BACKGROUNDThe present invention relates to retail packaging systems for consumer products such as, for example, tablet computer cases.
Retailers typically desire packaging that not only helps sell a product, but also keeps the product from being easily taken out of the packaging. Retailers also prefer packaging that is easy to re-merchandise (i.e., place the product/package back on a shelf and have it look the same).
Consumers, on the other hand, typically desire packaging that allows them to touch, feel, and completely experience a product. Consumers also prefer packaging that feels and looks of premium quality.
SUMMARYIn one aspect, the invention provides a retail packaging system including an electronic device case and a packaging box for enclosing and displaying the electronic device case. The packaging box includes a bottom cover, a top cover pivotally coupled to the bottom cover, a pedestal positioned at least partially within the bottom cover, the pedestal supporting the electronic device case, and a hinge coupled to the pedestal and the top cover such that the pedestal lifts the electronic device case relative to the bottom cover as the packaging box is opened into a display position.
In another aspect, the invention provides a method of displaying an electronic device case in a packaging box. The packaging box includes a bottom cover, a top cover pivotally coupled to the bottom cover, a pedestal positioned at least partially above the bottom cover, and a hinge coupled to the top cover and the pedestal. The method includes positioning the electronic device case on the pedestal; storing the electronic device case within the packaging box while the packaging box is in a storage position; opening the packaging box to a display position; and lifting the electronic device case relative to the bottom cover with the pedestal as packaging box is opened to the display position.
Other aspects of the invention will become apparent by consideration of the detailed description and accompanying drawings.
Before any embodiments of the invention are explained in detail, it is to be understood that the invention is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the following drawings. The invention is capable of other embodiments and of being practiced or of being carried out in various ways.
The illustrated packaging box 12 is assembled from various pre-cut cover materials that form portions of the box 12, which includes a top cover 18, a bottom cover 22, a first hinge 26, and a pedestal 28 (
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The support tabs 50 are formed as part of the tab sheet 46 and are located adjacent the inner surface 36 of the bottom cover 22. The support tabs 50, unlike the remainder of the tab sheet 46, are not attached (e.g., glued) to the inner surface 36 of the bottom cover 22. Instead, the supports tabs 50 are cutout or punched-out portions of the sheet 46 that are movable relative to the remainder of the sheet 46. Each support tab 50 includes one or more hinges or fold lines 66 that allow the tabs 50 to move (e.g., bend) relative to the rest of the sheet 46. In particular, each tab 50 is movable from a flush position (
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The packaging box 12 also includes a pull tab 94 attached to and extending from the bottom cover 22. In other embodiments, the pull tab 29 may be attached to and extend from the top cover 18. The pull tab 94 is made from, for example, a fabric material that can easily be grabbed by a user. The pull tab 94 facilitates separating the top cover 18 from the bottom cover 22 while opening the packaging box 12 by holding the pull tab 94 when opening the top cover 18.
In some embodiments, the packaging box 12 may include a handle extending from one of the top cover 18 and the bottom cover 22. The handle may be, for example, a fabric strap extending from a side of one of the covers 18, 22, which is graspable by a user for carrying the box 12. The handle may also facilitate separating the top cover 18 from the bottom cover 22 while open the packaging box 12.
In some embodiments, the packaging box 12 may further include a magnetic closure. In such embodiments, one of the top cover 18 and the bottom cover 22 may include an embedded magnet, and the other of the top cover 18 and the bottom cover 22 may include an embedded metal plate. The magnet may engage the metal plate when the packaging box 12 is closed to inhibit unintentional opening of the box 12.
In operation, a user may open and close the box 12 while the tablet computer case 14 is on the pedestal 28, as shown in
Once the box 12 is in the display position, the user is free to view or manipulate the computer case 14 without removing the case 14 from the box 12. For example, the user can manipulate the case 14 from the closed position (
When a user wishes to close the box 12, the user will grasp the top cover 18 and rotate the cover 18 toward the bottom cover 22. As the top cover 18 approaches the bottom cover 22, the pedestal 28 and the case 14 will lower, and the support tabs 50 will begin to unfold. The pedestal 28 lowers due to a pushing force from the second hinge 62 and the weight of the computer case 14. Once the top cover 18 is fully closed and the box 12 is in the storage position, the case 14 is enclosed within the box 12 and protected from unwanted damage.
The retail packaging system 10 is, therefore, designed to allow a user to repeatedly open and close the packaging box 12 and manipulate the electronic device case 14 without requiring a retailer to repackage the system 10 after each use.
Various features and advantages of the invention are set forth in the following claims.
Claims
1. A retail packaging system comprising:
- an electronic device case; and
- a packaging box for enclosing and displaying the electronic device case, the packaging box including a bottom cover, a top cover pivotally coupled to the bottom cover, a pedestal positionable at least partially within the bottom cover, the pedestal supporting the electronic device case, and a hinge coupled to the pedestal and the top cover such that the pedestal lifts the electronic device case relative to the bottom cover as the packaging box is opened into a display position.
2. The retail packaging system of claim 1, wherein the electronic device case is manipulatable by a user while the packaging box is in the display position without removing the electronic device case from the packaging box.
3. The retail packaging system of claim 2, wherein the electronic device case is openable and closeable while the packaging box is in the display position.
4. The retail packaging system of claim 1, wherein the packaging box further includes a securement member coupled to the pedestal, and wherein the securement member secures the electronic device case to the pedestal.
5. The retail packaging system of claim 4, wherein the securement member captures a portion of the electronic device case between the securement member and the pedestal to hold down the electronic device case.
6. The retail packaging system of claim 5, wherein the portion of the electronic device includes a keyboard, and wherein the securement member extends across and holds the keyboard against the pedestal.
7. The retail packaging system of claim 6, wherein the securement member defines an aperture to allow a user to directly touch the keyboard.
8. The retail packaging system of claim 4, wherein the securement member includes a transparent plastic sheet.
9. The retail packaging system of claim 1, wherein the packaging box is moveable from a storage position into the display position, and wherein the pedestal is moveable from a lowered position into a raised position.
10. The retail packaging system of claim 9, wherein the pedestal is disposed above an upper edge of the bottom cover while in the raised position.
11. The retail packaging system of claim 1, wherein the bottom cover includes a plurality of support tabs that support the pedestal above an inner surface of the bottom cover.
12. The retail packaging system of claim 11, wherein each support tab includes at least one hinge that allows the support tab to move from a flush position while the packaging box is in a storage position to a folded position while the packaging box is in the display position.
13. The retail packaging system of claim 1, further comprising a pull tab extending from one of the top cover and the bottom cover to facilitate opening the packaging box.
14. A method of displaying an electronic device case in a packaging box, the packaging box including a bottom cover, a top cover pivotally coupled to the bottom cover, a pedestal positionable at least partially above the bottom cover, and a hinge coupled to the top cover and the pedestal, the method comprising:
- positioning the electronic device case on the pedestal;
- storing the electronic device case within the packaging box while the packaging box is in a storage position;
- opening the packaging box to a display position; and
- lifting the electronic device case relative to the bottom cover with the pedestal as packaging box is opened to the display position.
15. The method of claim 14, further comprising manipulating the electronic device case while the packaging box is in the display position without removing the electronic device case from the packaging box.
16. The method of claim 15, wherein manipulating the electronic device case includes opening and closing the electronic device case.
17. The method of claim 14, wherein the packaging box includes a securement member coupled to the pedestal, and further comprising securing the electronic device case to the pedestal with the securement member.
18. The method of claim 17, wherein the securement member includes a transparent plastic sheet, and wherein securing the electronic device case to the pedestal includes capturing a portion of the electronic device case between the securement member and the pedestal to hold down the electronic device case.
19. The method of claim 14, further comprising supporting the electronic device case on the pedestal above an upper edge of the bottom cover while the packaging box is opened to the display position.
20. The method of claim 14, wherein the packaging box includes a pull tab extending from one of the top cover and the bottom cover, and wherein opening the packaging box includes grasping the pull tab.
Type: Application
Filed: Jul 14, 2014
Publication Date: Apr 30, 2015
Inventors: Graham Hough (Danville, CA), Barry Marshall (Santa Clara, CA)
Application Number: 14/330,716
International Classification: A45C 11/00 (20060101); A45C 13/00 (20060101);