Abstract: An information handling system includes a first processor that provides a shopping system including and a second processor that provides a purchasing system. The shopping system includes a deal page that displays a coupon associated with a product and that receives a request to purchase the product from a purchaser, wherein the coupon provides a deal to the purchaser for the purchase of the product, and wherein the coupon is provided based upon a limit, and a coupon allocator that allocates the coupon to the purchaser in response to the request, and in further response to a first determination that the limit is not exceeded. The purchasing system includes a purchase page that displays a purchase of the product by the purchaser in response to the request, and a coupon redeemer that redeems the coupon for the product in response to a second determination that the limit is not exceeded.

Abstract: System and computer-implemented method of dynamically modifying a user interface and displaying a circular meter with a selectable slider. The identity of the UI is extracted from the UI and looked up in a table to determine two scores associated with the UI. A UI-specific score indicates how many actions a user has taken with the UI, and a total score indicates how many actions a user has taken with all UIs that the user has permitted to track. A graphic having two concentric circular meters is combined with the UI to produce a composite UI that is displayed to the user as the user is interacting with the UI. The meters fill up in opposite directions, and a slider on one of the meters can be slid clockwise or anti-clockwise to permit the user to make a selection based on the two scores.

Abstract: The Permission Marketing invention involves the distribution of merchant coupons, discounts, enticements, rewards, and up-front incentives sent via a mobile communication channel, post purchase to a consumer's mobile device. Enrollment is automatic once the consumer registers at least one credit or debit card using a card control application. Rewards are incentives earned by a consumer for using his account on a regular basis and/or in a particular way. The reward frequency and value offered provided by a merchant is dependent on the frequency, amount, and products purchased by a consumer. Merchants desire to increase earnings by encouraging consumers to make purchases with their company rather than a competitor. This invention outlines an improved and effective system and method for encouraging the use of a reward system as a catalyst for consumer merchant selection.

Abstract: This disclosure relates to methods and systems for implementing a visit- based loyalty rewards program. Disclosed is a system that includes location detection devices placed throughout a retail store that are used in conjunction with a mobile device carried by a customer to determine the presence, duration, path, and location of the customer device, and hence the customer, in the retail store. A retail store server is used to store customer information, including the customer visits, the length of customer visits, and the path taken by the customer through the retail store. A loyalty reward is calculated based upon at least one customer visit and at least one customer purchase. The loyalty reward is then awarded to the customer.

Abstract: Methods, systems, and computer program products for managing power, lighting, and advertising using gaze behavior data are provided herein. A computer-implemented method includes processing gaze behavior data arising from gazes directed towards a plurality of items, wherein said processing comprises comparing a number of gazes directed at each of the items; mapping the gaze behavior data to a collection of illumination devices, wherein each of the items is illuminated by one or more of the illumination devices, and wherein said mapping comprises correlating, for each item, the processed gaze behavior data arising from the item to the illumination devices that illuminate the item; and generating instructions for controlling the illumination devices based on the gaze behavior data and said mapping, wherein said instructions comprise an instruction to modify intensity of at least one of the illumination devices and/or modify a color emitted by at least one of the illumination devices.

Abstract: An embodiment may include repeatedly receiving, from one or more online advertising service devices at which a plurality of advertising campaigns are operated, updates to advertising spending amounts on keywords associated with one or more particular advertising campaigns. The embodiment may also involve repeatedly receiving, from the one or more online advertising service devices, updates to respective quality scores associated with the keywords. The embodiment may further involve providing, for display on a graphical user interface, respective line items for the plurality of advertising campaigns. A line item for the one or more particular advertising campaigns may include one or more of: (i) a first representation of a total advertising spending amount for keywords associated with the one or more particular advertising campaigns, (ii) a second representation of a total number of the keywords, or (iii) a third representation of an average quality score for the keywords.

Abstract: A digital medium environment is described to estimate a resulting causal impact of a particular item of digital marketing content on a digital marketing outcome. A first sequence is identified of a plurality of items of digital marketing content provided to a first set of users taken from a plurality of users. the first sequence includes the particular item. A second sequence is constructed of the plurality of items of the digital marketing content by removing the particular item from the first sequence. A second set is identified of users from the plurality of users provided with the second sequence. The resulting causal impact is estimated of the particular item of digital marketing content on the digital marketing outcome based on first and second causal impacts for subsets of the first and second sets.

Abstract: Techniques for managing a marketing campaign of a marketer are described. In an example, the marketing campaign uses multiple marketing channels. Attribution of each marketing channel to a user conversion is estimated. Usage of a marketing channel within the marketing campaign is set according to the respective attribution. A marketing channel attribution model is selected from candidate marketing channel attribution models and is applied to estimate the attributions. The selection is based on the accuracy of each of the models associated with estimating the attributions given a set of parameters. To evaluate the accuracy, user journeys are simulated given the set of parameters. True attributions of each marketing channel are determined from the simulation. Each of the marketing channel attribution models is also applied to the simulation to generate estimated attributions. The true and estimated attributions are compared to derive the accuracies.

Abstract: An online system receives a set of parameters for an advertising campaign and modifies one or more of the parameters to determine how the modified parameters affect presentation of advertisements from the advertising campaign. For example, the online system increases bid amounts or a budget for the advertising campaign for a number of impression opportunities for advertisements form the advertising system. The online system subsidizes the increase so a user providing the advertisement request is not charged extra for the increased bid amounts or budget. To offset potential benefits to the advertising campaign from the modified parameters, the online system withholds the advertising campaign from being considered for a certain number of impression opportunities for which the advertising campaign would otherwise be eligible.

Abstract: An advertisement impression management system receives an audience list that identifies a set of users associated with an interest topic. The system also identifies whether users associated with advertisements displayed by advertising publishers are in the received audience list. Advertising impression data associated with the displayed advertisements is received by the system to identify users accessing the displayed advertisements. The system identifies unique users based on online tracking methods and user information extracted from user databases of a social networking system. Correction techniques and external panel data are used to correct user information of the identified unique users to improve accuracy. An audience report is generated by the system to evaluate the ability and effectiveness of the advertising publishers in reaching members of the users in the audience list.

Abstract: Systems and methods are described herein for determining user exposures to content, such as content presented by physical objects (e.g., advertisements on billboards). The systems and methods may determine a probability (an “exposure probability”) that a user has viewed or consumed content, information, or other visual media presented by a physical object, such as a billboard, vehicle, sign, or other structure, and provide the determined probability to various attribution systems, such as systems that attribute user engagements (e.g., store visits, app downloads, website visits, product purchases, and so on) to earlier content exposures.

Abstract: An audience analysis system determines and predicts reach and frequency information of online users. The system receives real-time ad impression data from ad publishers or other data providers as well as report requests from advertisers asking for the reach and frequency information. The reach and frequency information of online users describes characteristics of online users that are reached by the advertisers. Matched users and unmatched users are identified via online cookies. Atomic data units are generated to allow feature computation and reach prediction for online users in a more efficient way. Machine learning models are trained to help predict the reach and frequency of unmatched users and to generate reports. The audience analysis system provides the advertisers with the generated reports, responding to the report requests.

Abstract: A computer-implemented method and system (10) for running a marketing campaign are provided. The method is performed by one or more servers (12) communicatively coupled to a computer network (14). The method includes receiving a campaign specification, a recipient specification, a selection of one or more communication channels in which to run the marketing campaign, a campaign flow specification, and a content specification for each of the one or more selected communication channels from a client computer (18).

Abstract: Systems and methods for matching advertising to segments of media content based at least in part on rank and user interest are disclosed herein. In an aspect, the media content segments can be ranked based at least in part on the user interest. Further, respective segments of the media content can be classified based at least in part on user interest. In an aspect, advertisements can be matched to the ranked segments of the media content. In another aspect, the matching can be based on similarity between context or content of the media segment and a product or service associated with the advertisement.

Abstract: A method of growing an advertising business and promoting public welfare includes steps of: (a) working with a government authority to enhance disaster preparedness in a community, (b) placing a storage structure at a site located in that community, (c) allowing the government authority to use storage space in the storage structure as needed for the welfare of the community and (d) maintaining a right to market advertising on the storage structure.

Abstract: An online system stores information identifying interactions by online system users with an application provided by a third party system. The application includes a tracking mechanism specifying one or more interactions with the application. When a user performs a specified interaction with the application via a client device, the tracking mechanism communicates information describing the performed interaction from the client device to the online system. The online system stores interactions by the user with the application and generates one or more aggregations of interactions with the application that are communicated to the third party system. Each aggregation is associated with specific characteristics and identifies interactions by users having the specific characteristics with the application.

Abstract: A method for combining real-time behavior data with previously-modeled data to prioritize media content is provided. The method includes: receiving at least one of a unique customer identification code data and a third party advertisement provider identification code data associated with a user from a content webpage with which the user is interacting; determining if the unique customer identification code or the third party advertisement provider identification code is known by a third party advertisement provider; determining if the content webpage exists with at least one associated key lifestyle indicator data that includes information indicative of the at least one characteristic of the user; obtaining a key lifestyle indicator data list associated with the content webpage; updating the key lifestyle indicator list with the key lifestyle indicators of the content webpage; and presenting updated media content on the content webpage based on the updated key lifestyle indicator list.

Abstract: A system and method are described for engaging an audience in a conversational advertisement. A conversational advertising system converses with an audience using spoken words. The conversational advertising system uses a speech recognition application to convert an audience's spoken input into text and a text-to-speech application to transform text of a response to speech that is to be played to the audience. The conversational adverting system follows an advertisement script to guide the audience in a conversation.

Abstract: Techniques are described for placing sponsored-content associated with an image. The techniques may include matching a first image for which a sponsored-content item is to be selected with a reference image. A sponsored-content item to be presented may be selected based on an association between the reference image with the sponsored-content item to be presented.

Abstract: An object of the present invention is to display an advertisement so that relevance to a search term is clarified in an advertisement display for a search service.

Abstract: Service providers can communicate messages to nearby customers to indicate the current availability of services. Customers can also communicate messages to nearby service providers that indicate customer requests for services. Service providers that are located along a path traveled by a customer can be identified and displayed to a customer.

Abstract: A device to automatically provide differing information levels according to a predetermined social hierarchy includes a memory and a processor. The memory stores social templates corresponding to unique social signatures and being selectable to provide, for each level of the predetermined social hierarchy, a corresponding differing amount of information to each member of the predetermined social hierarchy and/or a social networking service. The processor receives sensor data from a sensor set which detects sensor data related to an environment of a communication device, creates a detected social signature from the received sensor data, determines which of the social signatures of the social templates has the greatest correspondence with the created social signature, retrieves from the memory the determined one social template having the greatest correspondence, and provides only as much information as allowed in the retrieved social template.

Abstract: The subject matter of this document generally relates to reducing noise in aggregated data using frequency analysis. In some implementations, a system for reducing data noise using frequency analysis includes a data storage device that stores content and a network association processor in data communication with the data storage device. The network association processor aggregates, for a given group, content of one or more additional groups that each have overlapping members with the given group. The network association processor reduces noise in the aggregated content of the one or more additional groups using frequency analysis by determining, for each portion of content in the aggregated content, a frequency of occurrence of the portion of content within the aggregated content and filtering, from the aggregated content, each portion of content that has a frequency of occurrence that is less than a threshold.

Abstract: In an embodiment, a system server receives, from a plurality of advertiser devices, a plurality of advertisements, at least one corresponding personal information value, and a corresponding price. The system server calculates, for each of a plurality of personal information types, a corresponding price. The system server instructs the message device to display the plurality of personal information types and the corresponding prices. The system server sends, to a first message account, a plurality of messages, in which each message includes a respective advertisement of the subset of advertisements. Then the system server determines an amount to pay the user based on the prices corresponding to the subset of advertisements, and increases an account balance by the amount to pay the user.

Abstract: An online system caps an average amount of subsidy that an ad would receive during the duration of an ad campaign to an average bid price of the ad multiplied by an advertiser subsidy coefficient chosen by the advertiser. For a given impression opportunity, the online system determines a bid price, a user subsidy, and an aggregated subsidy coefficient for an ad. The online system determines the bid price for the ad based on the delivery parameters associated with the ad campaign. The online system determines a user subsidy for the ad based on user interactions with the ad. Furthermore, the online system determines the aggregated subsidy coefficient for the ad based on a ratio between an aggregated subsidy and an aggregated bid price. The amount of subsidy that online system provides to the ad is the user subsidy multiplied by the aggregated subsidy coefficient.

Abstract: A system to control programmatic advertising traffic that provides to a demand-side platform (DSP) server a desired amount and type of digital advertisement inventory data traffic from at least one real-time-bidding (RTB) advertising exchange. The system includes a network traffic management computing platform that receives the digital advertisement inventory data traffic over at least one network. The system also includes a toggle component of the network traffic management computing platform that restricts delivery of a portion and routes delivery of an unrestricted portion of the digital advertisement inventory data traffic to the DSP server based on pre-selected parameters. The toggle component also routes data representing a bid to the at least one RTB advertising exchange associated with the unrestricted portion of the digital advertisement inventory data traffic delivered to the at least one DSP server.

Abstract: Methods, systems, and apparatus include a method for identifying content for inclusion in a display advertisement to be presented in a block having dimensions that may vary depending on a given received request. The method includes receiving style definitions to be associated with the display advertisement, each style definition being different and including a layout for the content to be used as criteria for when to apply a given style definition when generating an instantiation of the display advertisement. The method further includes receiving a request for content including size information for a block where the content is to be displayed, determining that the display advertisement satisfies the request, determining which style definition to apply based on the size information and criteria for each of the plurality of style definitions, generating an instantiation of the display advertisement using the determined style definition, and providing the instantiation of the display advertisement.

Abstract: Disclosed are systems and methods for managing queries on on-line advertisement data. The system includes a query engine device for receiving queries from and outputting query results to query client devices and a training engine for generating and adjusting a model for predicting an estimation of resource usage for execution of each received query based on each query's corresponding feature vector having values pertaining to the query and a system status. The query engine device is further configured to provide the estimation of resource usage for each query to the corresponding query client device and, in response, receive input from such corresponding query client device and specifying whether to proceed with the corresponding query. A database system receives input from each query's corresponding query client device as to whether to proceed with the query and, in response, initiates or inhibits execution of such query with respect to a database storage system.

Abstract: A multidimensional synopsis of a stream of textual data pertaining to a particular subject can be generated. To produce the multidimensional synopsis, multiple dimensions that each includes concepts can be identified. The stream of textual data can then be analyzed to identify the occurrence of the concepts within elements of the stream. The multidimensional synopsis can then be produced by generating a score for each intersecting set of concepts from the multiple dimensions. Therefore, each score can generally represent a prevalence of the corresponding intersecting set of concepts within the stream of textual data.

Abstract: Systems and methods for providing electronic transaction verification and verified user submitted data may include a processor and a non-transitory memory device storing instructions that, when executed by the processor, cause the computing system to transmit, to a user device via a first communication network, a message including information corresponding to an executed electronic transaction. The processor receives, from the user device via the first communication network, an electronic verification message verifying the electronic transaction and causes the user device to display a user interface screen corresponding to the verified executed transaction, the user interface screen including user inputs for selecting a plurality of pre-defined data entry elements. The selected data entry elements may be used to generate verified user submitted data based on the received plurality of user inputs disseminated over a wide area network and/or over a plurality of interconnected networks.

Abstract: Systems, methods, and apparatus for the purchase of and/or free sampling of products. The systems, methods, and/or apparatus may permit push notifications of purchased products and/or free product samples being available and may permit the use of mobile devices and/or mobile device applications to be used to purchase products or dispense free samples of products via a product dispenser or vending machine.

Abstract: Disclosed is a method for detecting at least one rider with a smartphone in a vehicle that is driven by a driver with a smartphone (14C) for managing and optimizing their shared transport, with the vehicle being equipped with a short-range communication unit (10) corresponding to the size of the vehicle.

Abstract: Parking validation systems and methods are disclosed for managing parking events and providing a merchant the ability to validate parking for their customer. A network of intelligent parking meters is networked with a central control computer system. The merchant sets up a validation account. The merchant can set alterable parameters of their account. The parker can scan a QR code, provided by a merchant, using a mobile parking application or can scan a parking coupon at the parking meter or kiosk. The merchant's point of sale system in other embodiments can interface with the central computer over the network to validate the parking of a customer of that merchant. The merchant's validation account is debited the validation amount.

Abstract: To establish a target (e.g., billing) address, a device receives a first physical address determined by geolocating the device (e.g., based on an Internet Protocol (IP) address associated with the device). A street-level map that includes an indicator that is rendered at a first location in the map corresponding to the first physical address is displayed. The indicator can be moved from the first location to one or more other locations in the map. The device receives a selection of a physical address corresponding to the location in the map of the indicator when the selection is made. The device records the selected physical address as the target address.

Abstract: eGifting architecture enables user to send a variety of gifts in the present or the future. The architecture ensures that the best gifting solution for both the sender and recipient are given. The sender is also provided an array of solutions for sending a gift.

Abstract: A electronic distribution system (10) for use by one or more consumers (20) comprises a first provider (12) that manufactures a plurality of physical trading cards (22A); a second provider (14) that scans the plurality of physical trading cards (22A) to generate a plurality of corresponding electronic trading cards (22B); a third provider (16) that collates the plurality of corresponding electronic trading cards (22B) into a plurality of digital containers (24); and a system website and application (18) where the one or more consumers (20) can purchase one or more of the plurality of corresponding electronic trading cards (22B). A first consumer (20) can purchase one or more of the plurality of corresponding electronic trading cards (22B), and can selectively receive one or more of the plurality of physical trading cards (22A) that are associated with the corresponding electronic trading cards (22B) that the first consumer (20) purchased.

Abstract: A system, method, and a computer-readable storage device for generating a performance offering for executing an interactive application in a cloud system is described herein. In one aspect, a purchasing request is received from a customer device. The purchasing request may include an interactive application profile of an interactive application that lists a web service utilized by an interactive application. A performance offering for hosting the web service is then generated based on an analysis of a web service benchmark corresponding to the web service and a cloud profile. The cloud profile can characterize computing resources available within a cloud system. The performance offering is then communicated to the customer device as a user selectable menu option.

Abstract: A computer-implemented system keeps records of communications between participants as a conversation. All communications between participants in a transaction are stored as part of the conversation including documents, photographs, forms etc. needed to complete the transaction. A computer system interacts with a wallet service of one or more participants to keep a record of, or to affect the transfer of, consideration between participants in the transaction. Conversations can occur for any topic or conversations for a particular topic can be selected and a template provided for documents and/or conversation participants most often needed to complete an associated transaction.

Abstract: The present disclosure relates to methods for facilitating a transaction. The methods involve interaction with a humanoid robot and include using the humanoid robot to receive a session initiation instruction from a user. During the session one or more articles are identified for purchase, each article being a product or service. A checkout sequence is then initiated to purchase the one or more articles. At some stage during performance of the above steps, beforehand or afterwards, the user is authenticated via interaction with the humanoid robot.

Abstract: A commerce-messaging medium over which consumers interact and transact with vendors is disclosed. The messaging medium is enabled by a platform that includes a back-end system, mobile applications, and browser-based or desktop applications. Consumers engage directly with vendor owners, employees, or representatives to communicate and conduct transactions. Consumers further engage with intermediary vendors who facilitate transactions with peer vendors or external vendors. The platform provides programmatic interfaces for vendors to integrate automated business operations, such as customer outreach, marketing, and sales operations, into the commerce-messaging medium. Messaging associated with automated business operations is transmitted over the medium to consumers.

Abstract: A method for providing product information associated with a manufactured product is provided. The method comprises generating a unique identifier for said product; encoding said identifier in a Computer Readable Code (CRC); associating said CRC with said product; maintaining a database comprising product information associated with said product indexed based on said unique identifier; and providing a lookup application to capture an image of said CRC and to engage in a lookup process with said database to retrieve said product information.

Abstract: Techniques related to retail transaction are disclosed. The techniques involve comparing the prices associated with a customer order with the prices being charged by competitors prior to the transaction being completed. The customer is given the opportunity to apply a credit based on the difference in prices being charged by the retailer and competitors, to the transaction.

Abstract: The following indications can be collected: indications of strength of connection between interconnected user profile pairs for an active user profile and another user profile; indications of strength of affinity within user profile-computer resource pairs; and indications of a global level of affinity of a global group of user profiles for computer resources. Using these indications, the following values can be generated: a connection strength value for each of the user profile pairs; an affinity strength value for each of the user profile-computer resource pairs; and a global affinity level value for each of the resources. These values can be used to rank the resources, which can include generating a ranked resource data structure to be used in providing resource recommendations. Values representing usage of a computer resource by sub-groups of user profiles can be generated and a description of a comparison between the values can be provided.

Abstract: Methods and systems are provided for generating available transportation modes based on location data of a user. Methods and systems retrieve metrics relating at least to time, cost and risk of each available transportation mode. Methods and systems analyze the available transportation modes and the associated metrics based on criteria related to time, cost, and risk factors. Methods and systems determine a transportation recommendation based on the analyzing. Methods and systems output the transportation recommendation to a user electronic device.

Abstract: User intent is identified while the user browses online and recommendations are provided to the user. The recommendations are based on the identified intent, interests, and preferences of the user who is performing the searches. The determination of user intent and interests is based on a statistical model derived from data compiled from the user and a plurality of other users. Other resources may also be determined to be relevant, for example, because of past interactions of the user, memberships of the user in ecommerce websites, the user's interests and preferences are similar to those of other users, and so on. The result of the user search is a ranked set of recommendations that is provided to the user.

Abstract: An information processing apparatus includes a first transmission unit configured to, if a first reception unit receives data, transmit access information used to make a client terminal access, of a plurality of service providing systems, a service providing system corresponding to the client terminal, a second reception unit configured to receive a request of the data received by the first reception unit from the service providing system that has accepted access based on the access information transmitted by the first transmission unit, and a second transmission unit configured to transmit, according to the request received by the second reception unit, the data received by the first reception unit to the service providing system that has transmitted the request.

Abstract: A commercial establishment furnishes to its customers, upon customer identification, a shopping carrier (1) in which the shopper can place the articles selected until the shopper reaches the point of purchase (7) or dispensing/collecting units (2). Beacons (4) are disposed along the itinerary for tracking and locating the position of the shopping carrier (1). The articles placed in or taken out of the shopping carrier (1) are detected by means of sensors (3) arranged on the carrier. The anti-shoplifting devices (5) attached to the articles selected and redesigned to furnish an all-purpose identifier code. The system serves to monitor the shopping carriers (1) used by shoppers during the time they are shopping in a retail space and collects data relating to shopper behaviour during passage through the retail space.

Abstract: Disclosed herein are a goods purchase apparatus and a goods purchase system having the same. The goods purchase apparatus includes a communication unit, when the goods purchase apparatus is tagged with a user's membership card or mobile terminal, to receive user information from the membership card or the mobile terminal, an image capture unit to scan images representing information related to goods in a mart or goods displayed on a digital signage, and a controller to control to transmit the user information to a server, to extract goods information based on the scanned images, and to control to transmit goods purchase information corresponding to the goods information to the server. Thereby, the user may conveniently shop in the mart.

Abstract: A system for roll-up payments in a retail environment is provided. The system includes a processor coupled to a memory storing a wish list associated with a wish list user identifying an item, customer registration information identifying a registered customer associated with the wish list, and an amount of available funds associated with the wish list, an interface component configured to receive sales transaction information and provide updated sales transaction information, and a roll up payment component. The roll-up payment component is configured to match identification information associated with the registered customer with the received sales transaction information, increase the transaction Receive Wish List amount and the amount of available funds, determine whether the amount of User Registration available funds has transgressed a threshold amount equal to a purchase price of Information an item on the wish list, and generate a notification for the wish list user.

Abstract: An exemplary display system is disclosed, which includes a display wall having a plurality of slots; a plurality of removable shelves, each removable shelf insertable into a slot of the plurality of slots; a plurality of unique identifiers, each unique identifier coupled to a corresponding removable shelf; a fixed shelf having an embedded or attached sensor; and a user-interactive visual display. Various systems display plumbing fixtures. In exemplary embodiments, the unique identifiers are implemented using RFID tags.