Abstract: Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a “save or delete” menu. In addition to the “save” and “delete” options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

Abstract: The present invention relates to an information processing device, an information processing method, a playback device, a playback method, and a recording medium, which enable the same information to be added to pictures corresponding to a basic stream and an extended stream to be used for display of a 3D image. At the time of encoding, Picture Timing SEI to be added to each picture of a Base view video stream, and Picture Timing SEI to be added to each picture of a Dependent view video stream are generated so that a Picture Timing SEI set to be added to the corresponding pictures represents the same content. The present invention can be applied to a playback device compatible with the BD-ROM standard.