Abstract: Novel point-of-purchase cantilevered deflectable display assemblies, which normally extend transversely into a shopping aisle. Display assemblies which accommodate substitution of one frame-carried form or configuration of advertising for another, which can be radically different, without disconnecting the entire display assembly from its mounting to a molding at a store shelf or like. The advertising frame with which the advertising medium is associated is removably connected to a hanger portion. The hanger portion accommodates the above-mentioned on-site frame and advertisement removal and exchange while the remainder of the display assembly remains in its shelf-mounted or like position. Display assemblies are disclosed which enhance the deflectable nature of the cantilevered distal part of the display assemblies, the manner in which pivoting occurs and is controlled or limited and the way in which the display assemblies are biased toward neutral in the assembled condition.

Abstract: A slalom gate comprises a pair of upright gate posts, a flag panel having two side edges and an upper edge, the side edges defining sleeve-like elements receiving the gate posts whereby the flat panel is held between the gate posts, two clamping devices affixing the upper edge of the flag to the gate posts, at least one of the clamping devices being separate from the flag panel, and an elongated rubber-elastic traction member connecting the flag panel at least at one of the gate posts to the separate clamping device.

Abstract: Apparatus is provided for self-righting a signpost after it has been tipped over comprising a plate for connecting to the signpost and a complementary tray secured to the ground. Most of the apparatus is located below ground out of harm's way. The tray has upturned peripheral edges within which the plate resides. A chain is connected to the plate, extends through a hole in the tray and into the bore of a pipe for connecting to the bottom of a compression spring. When the signpost and plate tip, the plate rotates within the tray, displacing the chain and compressing the spring. Preferably a lip extending over the edge of the plate causes the plate to ride up the edge of the tray, increasing the chain's displacement. The increased tension in the chain urges the plate and signpost to right themselves. The plate and tray are complementary and square shape so that the square sides engage during tipping and prevent rotation of the signpost's orientation when it returns to the upright position.

Abstract: A flexible marker system includes a cup member having an aperture centered in its base through which a stake is inserted. The anchor has a tapered stem with two triangular anchor plates extending from the tapered stem. A flexible hinge has two opposing cylindrical members, one for receiving the upper end of the stake and the other for receiving the lower end of a rod. The hinge deflects in all directions. The rod extends upward from the hinge and is colored to indicate distance. A greens mower can approach the flexible marker system from any direction. When the mower encounters the rod, the rod will deflect via the flexible hinge to a position substantially flush with the ground surface. Once the mower has passed the flexible marker system, the rod will return to an upright position.

Abstract: A protective garage mat with integral parking alignment device for protecting a surface from oil spills while concurrently providing vehicle parking assistance. The floor mat includes a reinforced rubber mat having ribs/channels for retaining a pre-determined quantity of oil. The floor mat is formed with a coupling at the fore end for mounting a parking alignment indicator such as an upright pole having a reflector or signal light mounted thereon. The pole is supported in the mat by the coupling for pivotal movement upon being contacted by an advancing vehicle. An optional electrical circuit may electrically actuate a signal light to provide a visible alerting signal for a driver of the advancing vehicle.

Abstract: An improved sign stand for flexible traffic control signage is provided which includes a cam assembly for quickly securing a sign to the stand without sacrificing the holding force generated thereby. The sign stand includes a base assembly for temporarily erecting the sign at a desirable location, and an elongated upright extending from the base assembly. A cam assembly is supported by the upright for releasably securing a vertical brace member of a flexible sign. The cam assembly includes a rotatable cam member and a compliant member interdisposed between the cam member and the upright which is operably associated therewith to elastically yield in response to rotation of the cam member, thereby generating a clamping force between the upright and the cam assembly to releasably secure the vertical brace member to the stand.

Abstract: An impact recovery delineation quick connect/disconnect adapter system having plate studs and a pin that when added to the impact recovery delineation system allows the delineation panel, support post and load cell to be quickly connected to and/or disconnected from the supporting base (fixed or portable) with speed and without the use of any tools. The adapter plate which is connected to the load cell provides for radially aligned slots in a recessed platform to allow the plate to engage and lock with studs that are connected to the supporting base when the load cell is rotated about its vertical axis. The studs are particularly geometrically configured and have shoulder that is larger than the barrel and a head that is larger than the shoulder which results in a mechanical locking between the plate slots and the studs upon rotation of the plate with respect to the stationary studs.

Abstract: A sign stand is disclosed which includes a base member having a plurality of legs extending therefrom and an elongated upright extending from the base assembly. A cam release assembly is operably disposed at the end of the upright for releasably securing a vertical brace member of a flexible sign with the sign stand. The cam release assembly includes a U-shaped handle supported by an axle for pivotal movement, a roller cam and a compliant member operably associated with the roller cam to generate a clamping force between the cam assembly, vertical brace member and upright. Upon rotation of the handle, the roller cam is rotatably positioned from a first position to a second position for releasably securing the vertical brace member in the upright.

Abstract: An assembly, preferably comprising a clearance pole, includes a first pole element with a first horizontal portion and a second vertical portion, and a second tubular pole element mounted to the ground, extending vertically, and receiving the first pole second portion. The first and second pole elements are mounted so that the first element is rotatable with respect to the second about a vertical axis. The slanted surface of an ultra-high molecular weight polyethylene block acts as a cam follower engaging a rod, bar, or tube which acts as a cam, the structures biasing the first pole element first portion to a home position. A dry lubricant is provided between the pole element bearing surfaces to provide relatively friction-free rotation between them.

Abstract: A support and gripping apparatus for supporting traffic control signs to a concrete roadway abutment. The support has a plate which rests on the top of the abutment and which is held in place by a flange and adjustable grips which engage the abutment side wall. C-clamps are positioned along the plate. An adaptor is detachably securable to the plate and has a spring and vertically extending tube which carries the sign. Handles may be provided on the base to assist in moving and positioning the support. The adaptor may extend horizontally in cantilever fashion past the abutment side wall and having a group supported leg for additional stability. A wedge may be used by the installer to lift a glare screen if one is mounted on the abutment.

Abstract: A portable sign stand with rollers and an adjustable weighted base. The base member has one or more compartments so that liquid or solid ballast can be added to stabilize the sign stand in windy conditions. Wheels are provided on one edge of the base member in order to allow the sign stand to be rolled and easily moved to different positions. The axle member for the wheels is held in place on the base member by a bracket member which also helps secure the sign member to the base member. A pair of springs of the like can be used to connect the sign member to the base in order to provide a better wind-resistant sign stand.

Abstract: A portable sign stand with rollers and an adjustable weighted base. The base member has one or more compartments so that liquid or solid ballast can be added to stabilize the sign stand in windy conditions. Wheels are provided on one edge of the base member in order to allow the sign stand to be rolled and easily moved to different positions. The axle member for the wheels is held in place on the base member by a bracket member which also helps secure the sign member to the base member. A pair of springs, resilient members, or the like can be used to connect the sign member to the base in order to provide a better wind-resistant sign stand.

Abstract: A flexible sign board for blade signs is provided. The sign board has a frame with a mounting bracket that is connected to a resilient support. The resilient support is a plurality of springs connected to a shelf or the wall bracket according to the desired application. The springs support and maintain the sign frame perpendicular to the wall or shelf the sign is attached to and thereby provides a "swing away" effect of the sign when bumped into or pushed out of the consumers way. The flexible sign frame and mounting thereof will not obstruct the consumer aisle, and thereby enables the increased visibility of the displayed items from a further distance. The flexible sign board system provides the ability to adapt the sign board to an infinite variety of varying shelf depths without using or taking away valuable retail shelf space.

Abstract: A vertical highway marker is provided having a mounting base, a marker post and a mounting bracket. The mounting bracket secures the marker post to the mounting base. The highway marker includes a flexible region which bends so that the marker post will rotate relative to the mounting base when the marker post is impacted by a vehicle. The mounting base is a low-profile, square rubber pad which may be driven over by a vehicle without disturbing the driver's control of the vehicle. A resilient member is disposed proximate to the flexible region of the highway marker for bending with and stiffening the flexible region. Blocking members extend on forward and rearward sides of the resilient member and the flexible region for limiting a range of bending over which the resilient member bends with the flexible region, such that the stresses within the resilient member are not substantially greater than the yield strength of the resilient member.

Abstract: A self-erecting control device is provided with a base member and a bracket assembly attached to the base member for receiving a movable sign support member. The movable sign support member is vertically movable and rotatable with the bracket. That is, in one position the sign support member is stationary in an upright position and in a second position, the movable sign support member is rotatable into a storage position. A flexing device, such as a spring, is mounted to the movable sign support member and a sign wherein upon impact the sign device yields in response to the impact and the coil spring returns or self-erects the sign to its original upright position.

Abstract: A traffic beacon apparatus has an upper portion comprising a panel member which is attached in an upright position by coupling member to base pedestal. The coupling member is a hollow shell structure formed of an elastic material. The panel member attaches to a top of the coupling member by bolts and barbed projections which are inserted into slots in the top of the coupling member. The coupling member has a flange along a lower perimeter thereof which couples with the base pedestal. The elastic material of the coupling member is more flexible than the panel member which is formed from a relatively stiff material. Apertures are formed in opposing sides of the coupling member to define a bending portion. Sides of the coupling member disposed between the apertures flex and bend when the traffic beacon is struck by a vehicle.

Abstract: A support pile assembly for an aid to navigation that is to be placed in an area where it will be subject to repeated hits by boats and barges. In one configuration the assembly comprises a foundation which is driven into the mud on the bottom and which receives the support pile, and the support pile, which slips into the foundation. The support pile comprises three sections: a lower section which fits in the foundation; a spring section that is attached to the lower section by means of a joint in such a way that it cart flex in all directions; and an upper section, rigidly fixed to the spring section, to which the aid to navigation is attached. A compression spring in the spring section gets compressed whenever the pile is hit by a ship or barge and forced out of its normal vertical position; as the spring extends back to its original length, it causes the pile to revert to the vertical position.

Abstract: A ground-penetrating marker apparatus includes a sign-supporting assembly which includes a frame-like receptacle portion adapted to receive an information-bearing card. A spike assembly is connected to a bottom portion of the sign-supporting assembly, and the spike assembly is adapted for penetration into a ground surface. A cover assembly is connected to a top portion of the sign-supporting assembly for protecting the receptacle portion of the sign-supporting assembly from rain. The sign-supporting assembly includes a floor portion, a back wall portion supported by the floor portion, a front wall portion supported by the floor portion, and two side wall portions connected between the back wall portion and the front wall portion, all of which together define the receptacle portion of the sign-supporting assembly. A holder assembly for a writing implement is connected to a rear portion of the sign-supporting assembly.

Abstract: A flag for indicating wind velocity and alerting surrounding golfers to a presence of an individual. The inventive device includes a mounting assembly for securing to a support portion of a golf cart or golf bag. A flag assembly projects from the mounting assembly and includes a pivotally mounted flag for indicating wind direction. A gauge assembly is interposed between the flag assembly and the mounting assembly for indicating a velocity of the wind.

Abstract: A protective post for guarding gasoline filling station pumps, drive up teller machines, and the like. The post has structural strength for resisting collision by a motor vehicle. It is hinged to its base by a stout spring. The post includes a rubber outer cover and an internal resilient layer, both surrounding a metal core member. Thus, the structure of the post both compresses resiliently and leans in response to contact by a motor vehicle. Both the guarded structure and the vehicle are spared damage by this construction. The warning post has contact actuated visible and audible alarms. Warning or commercial messages in the form of indicia may be located on the exterior surface.

Abstract: A self-righting warning marker includes a base having a warning sign attached thereto and projecting upwardly therefrom. The warning sign is preferably formed of a polymer which is rigid yet resilient and flexible, to prevent breakage upon contact from a vehicle or the like. The base of the marker has a pivot surface extending between a rearward face and a bottom surface so that the marker will roll along the pivot surface from an upright orientation to a horizontal orientation if contacted by a vehicle. A ballast weight within the base is located such that the center of gravity of the marker is located forwardly of the pivot surface to thereby cause the marker to be self-righting. In a preferred embodiment of the invention, an illuminator is mounted on the marker, with a lens attached along an upper edge of the warning sign and a bundle of fiber optic cables extending through the panel of the warning sign to a power source in the base which includes a light and a battery.

Abstract: A light reflecting traffic direction wand including a wand, the wand being positionable in a vertical orientation with an upper extent of an enlarged size and a lower extent of a reduced size, the upper extent and lower extent being formed in a curved configuration about a common vertical center of rotation, the upper extent being axially longer than the lower extent, the lateral extent of the upper extent being larger than the lateral extent of the lower extent; and a plurality of strips of reflective material secured to the interior surface of the upper and lower extent, such reflective material includes an upper strip located adjacent to the upper edge of the upper extent, an enlarged intermediate extent secured to the majority of the extent of the interior surface of the upper extent and a T-shaped member having its upper horizontal extent in the lower region of the upper extent and having its vertical component extent downwardly from the upper extent to the lower portion of the lower extent.

Abstract: An emergency warning flag system adapted to mark areas for use solely by emergency vehicles including a vertically extending, elongated flag pole having an upper end and a lower end; a flexible flag secured with respect to the upper end of the flag pole; a horizontal aperture extending diametrically through the lower end of the flag pole; a base unit formed generally in the shape of an inverted truncated cone with a vertical slot extending through the upper extent of the cone; attachment means extending downwardly from the base member for securement to the ground; a pin extending horizontally through the hole in the lower end of the flag pole and secured at its ends into the base at a central extent of its vertical slot; and a spring adapted to secure the flag pole in a vertical orientation during normal operation and use of warning motorists not to park thereadjacent, the flag being pivotable about the pin to a generally horizontal orientation when hit by a vehicle moving in contact with the pole.

Abstract: A bendable marker for use in areas where the marker is required to be flexible is provided with a base and a marker post which are joined together by a flexible sleeve. The flexible sleeve has a plurality of evenly spaced ribs which extend longitudinally along the sleeve from an upper end to a lower end. The ribs are evenly spaced apart with a groove being formed between each of the ribs. The ribs protrude from both the inner and outer surfaces of the flexible sleeve. If the marker post is struck, the flexible sleeve allows the marker post to bend relative to the base. The ribs strengthen and enhance the resiliency of the sleeve.

Abstract: This invention relates to a mount for redressably mounting a sign thereupon comprising a bracket member fixedly attached to an end of an elongate support member having essentially an angled cross section. The bracket member is mounted to a structure such as a bridge with the support member disposed generally horizontal relative to the ground such that the vertex is directed downward to display essentially a V shape. A tubular rotatable member having a square cross section is coaxially and rotatably mounted about the support member with a weighted pendulum swingably depending downwardly from the bottom wall of the rotatable member and with a sign support member extending upwardly from the top wall thereof to which a sign is fixedly attached. The support member provides two pivot points upon which the rotatable member rests with the sign in an upright position to substantially minimize swaying of the sign back and forth in the wind.

Abstract: A visual distance marker for a golf course fairway and method which provides viewable indicia of distance along the fairway such as from a tee. The device includes an elongated resilient preferably elastomeric or polyurethane marker tube having its lower end slidably or adhesively secured inside a tubular anchor member. When the anchor member is implanted or buried in the ground, the marker tube is supported in an upright orientation extending above the ground, being supported inside the tubular anchor member. The marker tube is sufficiently resilient in all directions so as to be deflected and bent over against the ground as a reel-type lawn mower approaches and passes thereover, thus eliminating the need for removing and replacing the device during normal mowing operations.

Abstract: A distance marker comprised of a base plate including channels that face each other along opposite sides of the top of said base plate, a web extending from the bottom of said base plate, teeth formed in said web, and barbs at the ends of said teeth.

Abstract: A flexible sign post for use along roadsides which allows a sign to be deflected when hit by a passing object. The sign post consists of a number of mounting brackets which are spaced apart and secured to a substantially rigid vertical sign post. Each mounting bracket has a mandrel over which an elastomeric sleeve is fitted.A number of substantially rigid braces are connected to the mounting brackets by the elastomeric sleeves. The sign can then be attached to the ends of the braces in a vertical position.

Abstract: An impact recovery delineation system comprises a base member that provides improved mechanical and chemical bonding to the road surface and a portable base that provides a rigid center portion and flexible ends to maintain the position of the delineator device after vehicle impact. A sealed, pneumatic tube of high impact resistant material composition acts as a delineator post and is adapted to receive modified load cells. Upper and lower load cell elements are provided with cable passages to allow side-by-side placement of wire rope cables. The passages are particularly geometrically configured and have two radiused edges and two straight edges which result in rapid bending and recovery of the delineator post system upon high speed impact, in any direction, by an automotive vehicle. A vented signage panel having air vents therein to reduce wind resistance, improve and speed recovery of the impacted system.

Abstract: The novel collapsible signalling post is provided with a weakened section characterized by an helical groove carved on the periphery of a tubular member to mounted between an anchoring member and a rod member supporting a sign. The groove provides a weakened section adapted to split open along a portion thereof and upon bending caused by a lateral force exerted on the signalling post, the two end portions of the tubular member remain connected to each other by the unfolded spires formed between the helicoidal thread.

Abstract: A mail delivery indicator which may be readily and easily mounted on the standard rural or cluster mailbox to signal when the mail has been delivered by the mail carrier. The mail delivery indicator comprises an elongated rod forming a flag staff with one of its ends connected to a coiled spring attached by a bracket to the right side of the mailbox. The other end of the flag staff is provided with a flag member and a latch element. The latch element serves the dual purpose of securing the flag to the flag staff and engaging a catch element on the mailbox door to set the flag staff in its horizontal nonsignaling position when the door is closed. When the door is opened by the mail carrier, the latch element releases from the catch element and the coiled spring causes flag staff to automatically swing to its vertical signaling position.

Abstract: A visual distance marker for a golf course fairway which provides viewable indicia of distance along the fairway such as from a tee. The device includes an elongated resilient maker strip having its lower end secured inside a tubular anchor portion. When the anchor portion is embedded or buried in the ground, the marker strip is supported in an upright orientation extending above the ground but is loosely secured inside the tubular anchor portion so that the marker strip can be rotated about its longitudinal axis through a small acute angle. The marker strip is thin and sufficiently resilient in one plane so as to be deflected and bent over against the ground as a reel-type lawn mower approaches and passes thereover, thus eliminating the need for removing and replacing the device during normal mowing operations.

Abstract: The invention is a traffic signalling post which comprises a flexible rod member, a rigid shaft coaxially secured at one end to the rod member, an anchor bore member adapted to house the shaft for maintaining the latter in a vertical position. The bore member has a perforated elastic diaphragm for peripherally sealing the shaft at a location adjacent the rod member when the latter sits in the bore member. The diaphragm is particularly characterized by a pair of rectilinear lips extending upwardly and adapted to be depressed downwardly with the introduction of the shaft in the anchor bore member and to be raised upwardly by the retraction of the shaft from the anchor bore member.

Abstract: A visual distance marker for a golf course fairway which provides viewable indicia of distance along the fairway such as from a tee. The device includes an elongated resilient marker strip having an enlarged anchor portion at its lower end. When the anchor portion is embedded or buried in the ground, the marker strip is supported in an upright orientation extending above the ground. The marker strip is thin and sufficiently resilient in one plane so as to be deflected and bent over against the ground as a reel-type lawn mower approaches and passes thereover, thus eliminating the need for removing and replacing the device during normal mowing operations.

Abstract: A marker supported in the ground allows a reel-type grass mower to cut grass around the marker without requiring the removal of the marker. The marker has a flexible elastomeric element coupled between a substantially rigid shaft and a substantially rigid stake and for urging the shaft into axial alignment with the stake and for allowing a reel-type grass mower to bend the rigid shaft over at the elastomeric element to a position with a sign member substantially flat with the ground, and includes first and second raised side edges which serve to protect the signage surface of the marker from damage.

Abstract: A stand for mailboxes provides an elongated structural assembly that includes an upper section that is rigidly mounted to a mailbox and a lower section that is rigidly mounted to a fixed location. The two sections are coaxially aligned next to each other and urged towards each other through the action of a spring member that is pre-stretched inside the inner and lower sections. The larger the deflection of the upper section with respect to the at rest coaxial alignment with the lower section, the larger the recovering force that is created perpendicular to the at rest coaxial alignment.

Abstract: A pair of parallel slalom posts connected by a flag, which flag is connected by an elastic strip with one of the posts, and the other post is provided with a tilting joint. Thus, if a skier touches the post with the tilting joint, the post can bend without damage to the flag.

Abstract: An outdoor post assembly has a support member A positionable in the ground for carrying a post member B in upright position thereon in spring biased relation by a coiled spring D connected to one of the members at spaced locations adjacent a juncture therebetween, whereby the post may be maintained in horizontal alignment and returned to upright position automatically after being knocked over as by a grass cutting device.

Abstract: A construction or emergency sign with a changeable message on its front surface. The sign has a diamond shape or a square shape and one or more flaps are secured along the central diagonal of the sign. The flaps are adapted to be releasably fastened to either of two opposite corners of the sign and have messages on both sides. When the flaps are secured in one corner, a first message is presented and when the flaps are secured in the other corner, a second message is presented. A pair of cross-braces hold the sign in a taut planar configuration. The sign is also adapted to be collapsed into a small, compact package for transport and storage. One embodiment of the sign has two or more flaps thus allowing three or more different messages to be presented. Another embodiment has an additional cross-brace allowing the sign to be used to present either diamond or square-shaped messages.

Abstract: A normally upstanding road marker includes a cone extending from a special base formed of an elastomeric material to induce a self righting movement to return the road marker to an upstanding position subsequent to it having been tipped over. The base includes a peripheral edge of undulating configuration defining a plurality of radially extending flaps and an annular depression for focusing bending of the base along a line radially inwardly of at least some of the flaps.

Abstract: A sign carrying device. A cylindrical base section vertically mounted in a footing has an upper cylindrical section extending upwardly therefrom. A first collar extends radially outwardly between the sections for rotatably receiving a sign carrying support structure. The support structure is formed from two (2) frame members connected together by horizontal supports, one of which is connected to a second collar which is rotatably received on the first collar by providing bearings therebetween. A pulley rotatably mounted in the upper cylindrical section and dual pulleys mounted on a brace extending from the upper cylindrical section have a cable threaded over and therethrough respectively. One end of the cable is rigidly attached to the sign carrying support structure and the other end is attached to a counterweight suspended inside the axially-aligned bores of the cylindrical base section and the upper cylindrical section.

Abstract: A stand for motionably mounting advertisements, such as placards or the like. The stand comprises a foot-structure (1) placed on the ground and a mount (4) for advertisements such as placards, signs or the like resting on the foot-structure (1) by means of a pendulum support having an approximately horizontal swing axis. A pendulum weight (8) is attached to the mount (4) or the advertisement below the swing axis of the pendulum support. Preferably the pendulum support is equipped with an adjustably pressed brake-disk or a return spring means (11). The return spring means advantageously delivers a return force and frictional damping only beyond a predetermined value a deviation.

Abstract: A sign stand for supporting signs in windy environments includes a base, a staff portion extended from the base and an upper portion for receiving and displaying a sign. The sign stand includes a mechanism permitting pivoting of the sign to spill wind load and includes a mechanism for applying a restoring force to restore the sign to its normal vertical position on removal of the wind load. The restoring mechanism may be incorporated in the base structure and can utilize a tension spring to provide the restoring force.

Abstract: A marker supported in the ground allows a reel-type grass mower to cut grass around the marker without requiring the removal of the marker. The marker has a flexible elastomeric element coupled between a substantially rigid shaft and a substantially rigid stake and for urging the shaft into axial alignment with the stake and for allowing a reel-type grass mower to bend the rigid shaft over at the elastomeric element to a position with a sign member substantially flat with the ground.

Abstract: A normally upstanding road marker including a conical body is provided with a special base formed of an elastomeric material for inducing self-righting movements to return the road marker to an upstanding position subsequent to its having been tipped over. The base is provided with a peripheral edge of undulatory configuration which allows the base to be large enough to induce the self-righting movements without being excessively heavy.

Abstract: An upright mast is affixed to a horizontal supporting means which is pivotally mounted on a horizontal shaft seated in a mounting base whereby a horizontal resilient member, such as a spring, concentric with the shaft separately resists pivotal deflection in opposite directions of said upright member on its supporting base.

Abstract: A marker supported in the ground allows a reel-type grass mower to cut grass around the marker without requiring the removal of the marker. The marker has a flexible elastomeric element coupled between a substantially rigid shaft and a substantially rigid stake and for urging the shaft into axial alignment with the stake and for allowing a reel-type grass mower to bend the rigid shaft over at the elastomeric element to a position with a sign member substantially flat with the ground.

Abstract: An upright mast for a sign, and the like, is pivotally mounted upon a base and shaft with two adjustable resilient members, such as springs, mounted between the base and mast for separately resisting pivotal deflection in opposite directions.

Abstract: Apparatus for either display, or for both display and dispensing, is mounted to shelf tag molding directs customer attention to a featured item in a store as customers approach the area of a shelf on which the item can be found. The apparatus comprises a frame that is pivotally mounted into a bracket assembly which is rigidly secured to the shelf tag molding. The frame holds on either side of its surfaces, promotional material that presents a message to the approaching customers. The apparatus includes biasing springs which position the frame in a steady state location that is normal to the shelf tag molding. Whenever the frame is deflected from its steady state location by, for example, a customer or a shopping cart moving past and striking it, the biasing springs automatically return the frame to its steady state location. This ensures that the advertising message appearing on the promotional materials continually remains in direct view of approaching customers.

Abstract: A self-uprighting delineator post construction comprises a base that may take a number of different forms and which is capable of being fixed to any suitable stationary object. A delineator post is provided which is of light weight impact resistance construction and may be composed of any one of a number of suitable impact resistant materials. A load cell is interposed between the base and delineator post and incorporates upper and lower load cell which are in abutment and pivotally disposed. The load cell elements are secured by a pair of cables disposed in side-by-side relation and maintained under tensile stress by open or a pair of compression springs which are subjected to a predetermined spring preload. The side-by-side cables fit within aligned passages of the upper and lower load cells which are of elongated cross-sectional configuration and serve to insure return of the delineator post to its properly oriented upright position after being forced toward the horizontal by an impact force.