Abstract: Lift of the rotation fulcrum of the armature is prevented. In the print head in which a print wire is furnished at an end portion, and that has an armature that is furnished rotatably, a yoke touches a rotation fulcrum of the armature; an elasticity member of a cantilever structure presses the rotation fulcrum of the armature to the yoke by sandwiching the armature between the yoke and the elasticity member; a housing fixes an end portion of the elasticity member and covers the elasticity member through forming a gap between the elasticity member and the housing; and a pressing member is arranged between the housing and the elasticity member and touches the housing and the elasticity member.